Test & Target is a phenomenal marketing tool but it is notoriously difficult to deploy and use effectively. Marketing organizations are excited by its potential but then spend countless hours and consulting dollars trying to get it to work. In this educational one-hour session, former Adobe product optimization gurus will share how Ensighten can help you get the most from your Test & Target investment. • Simplify and reduce deployment costs – Ensighten has the technology, techniques, and deep domain expertise to make deployment a breeze • Reduce testing costs - Run more tests at less cost with greater testing control that allows you to turn tests on and off more quickly • Enhance functionality – Ensighten has developed and field-tested a number of templates and other techniques that make even complex tasks simple

1. Enterprise Tag Management
More Test&Target – Less Time and Money
July 11, 2012

2. Overview
 Introductions
 Ensighten Overview
 T&T: Better with Ensighten
 10 TIPS: Site Optimization with Tag Management
 Q&A
*Feel free to ask questions in the Q&A box

3. About Ensighten
 Provider of the industry's leading Tag Management System
 Founded 2009
– 40+ F1000 customers
– 13k domains, $16B in e-commerce
– Headquarters in Cupertino, California (Silicon Valley)
– Offices in London, UK

4. Ensighten Resources
 Website – www.ensighten.com
 Upcoming events
Stratigent Workshop Series
July 24, Washington DC
eMetrics Marketing Optimization Summit
October 1 – October 2, Washington DC
ACCELERATE Boston
October 24, Boston

5. Pre Event Survey Results
Question 1: What is your primary job Question 2: What tools do you use to
function? integrate with Test&Target?
Primary Function Tools Integrated with T&T
Affiliate
Programs
Management 10%
Mulitple
Other 16% Display
Site Advertising
Marketing Catalyst 8%
40%
Technical/IT
Other Internal Email
Business Analyst 13% Proprietary Service
Products Providers
0% 20% 40% 60% 80% 100% 7% 6%

6. Pre Event Survey Results
Question 3: Are you running as many tests Question 4: How long does it typically take
as you like? IT to make changes to your site?
Tests Running Length of IT change
3+ Months Less than
10% a week
100% 2-3 Months
27%
80% 7%
60%
40%
1-4 Months
20% 56%
0%
No Yes

7. Speakers
Joaquin Viramontes
Senior Training Manager
joaquinviramontes
Derek Gilbert
Product Innovation Manager & Optimization Strategist
derekagilbert
Chris Zakharoff
E-commerce Optimization, Symantec Corporation
chriszakharoff

8. Ensighten Overview
Enterprise Tag Management Solutions for Web, Mobile Apps, Flash
 Deploy, test, optimize and manage any 3rd-party digital marketing Javascript tag
– Accelerate page load
– Manage consumer data collection
– Manage privacy compliance
 Founded 2009
– 40+ F1000 customers
– 13k domains, $16B in e-commerce
– Cupertino, CA • London UK

9. Ensighten Overview
1 Single line of code deployment <script src=“//privacy.ensighten.com/YourID/bootstrap.js”></script>
2 Cloud based TMS, Privacy and Mobile products for
site tag audit, monitor and control
3 Global Tag Server Network for fast tag serving
and blocking by site by visitor
Global multi-cloud network. Handled 46 Billion tag requests in Q1’12 representing a 300% growth year over year. Powers $16B in ecommerce revenue across 13,0000
domains for customers like Staples, Microsoft, Sony, United Airlines, American Express, Symantec .

10. Ensighten Products
 Ensighten Manage
– Tag management for enterprise-class websites
 Ensighten Mobile
– Simplify mobile app tagging
 Ensighten Privacy
– Monitor and enforce global privacy standards and regulations
 Ensighten Flash
– Complete control of flash app tagging

11. T&T: Better with Ensighten
Derek Gilbert – Product Innovation Manager & Optimization Strategist

12. T&T: Better with Ensighten
Reduces Costs of Consulting, Training, Expertise, Tests
 Simplify deployment and optimization of T&T
– Rely less on (and pay less for) external consulting services
– Reduce need for highly trained internal technical staff
 Run more tests at less cost with greater testing control
– Dynamically deploy mbox code – drastically decrease server calls (and $)
and increase numtest volume
– Easily turn tests off when enough data is gathered

13. T&T: Better with Ensighten
Simplifies and Enhances Test & Target Functionality
 Ensighten T&T template library makes even complex tasks and
conditional deployments simple
 Deploy T&T dynamically without causing “flicker”

14. T&T: Better with Ensighten
Makes Deployment Easier, Faster
 Deployed in many large enterprises with complex Test &
Target implementations
– Experience and tools to make it simple
 Designed for Adobe customers
– Container tag approaches lacked flexibility and scalability,
– Ensighten designed for needs of the enterprise

15. Ten Tips: Site Optimization with
Tag Management
Chris Zakharoff – E-commerce Optimization, Symantec Corporation

16. What we are solving for
 100’s of tests running simultaneously
 Dozens of web sites
Volume
 50+ marketing stakeholders
 Dozens of vendors & tools
Complexity

17. Tip #1: Execute at web speed
People
Process Tech

18. Tip #2: Right tool for the right job

19. Tip #3: Organize your data
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_6_7)
AppleWebKit/535.11 (KHTML, like Gecko)
Chrome/17.0.963.83 Safari/535.11

20. Tip #4: Get integrated (first party)

21. Tip #4: Get integrated (third party)
 Demographics
 Firmographics
 Intent
 Integrate quickly and find out what
works

22. Tip #5: Optimize cost
 Release processes are
horribly inefficient for tags
 Vendor switching costs are
high
 Control server calls

23. Tip #6: Optimize performance
IT is a necessary partner
 Performance
 Caching
 Asynch
 Security
 Controls (SOX)

24. Tip #7: Scale internally
Sell your work and be
prepared to to meet
the demand of new
internal customers

25. Tip #8: Protect privacy
 Control what data is available to
3rd parties
 Control which 3rd party tags are
deployed
 Tag Auditing

26. Tip #9: Have a migration strategy
 Start simple
 Net new is easier
 Solve the data layer
 Prioritize tags

27. Tip #10: Get technical
 Javascript is the language of the
web + Digital Marketing
 Control your destiny
 Integrate w/ business

28. Summary
 #1 Execute at web speed  #6 Optimize performance
 #2 Right tool for the right job  #7 Scale internally
 #3 Organize your data  #8 Protect privacy
 #4 Get integrated  #9 Have a migration strategy
 #5 Optimize cost  #10 Get technical

29. Questions and Answers
Derek Gilbert
Product Innovation Manager & Optimization Strategist
derekagilbert
Chris Zakharoff
E-commerce Optimization, Symantec Corporation
chriszakharoff

30. Ensighten Resources
 Website – www.ensighten.com
 Upcoming events
Stratigent Workshop Series
July 24, Washington DC
eMetrics Marketing Optimization Summit
October 1 – October 2, Washington DC
ACCELERATE Boston
October 24, Boston

31. Thank you
Joaquin Viramontes
Email: Jaoquin.Viramontes@ensighten.com
joaquinviramontes
Derek Gilbert
Email: Derek.Gilbert@ensighten.com
derekagilbert
Chris Zakharoff
Email: Chris_Zakharof@symantec.com
chriszakharoff