Smartphone and tablet adoption is broader than ever before. Mobile has a direct and growing influence on the customer lifecycle, including conversion, engagement, retention, and loyalty.
Mobile apps are a core part of any digital marketing strategy that requires a 360-degree view of the customer. But to collect mobile app data and deliver targeted mobile app experiences, marketers must often use a vendor’s SDK.
SDKs must be hard-coded into the app each time you want to make a change. It can take months before the app, updated with the SDK, makes it onto the devices of consumers.
Ensighten is the only tag management vendor that extends analytics and other tags to mobile apps.
With Ensighten, mobile tagging and tagging changes take effect in real-time, without waiting for consumers to download a new app version.
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Mobile apps are a core
part of any digital
marketing strategy that
requires a 360-degree
view of the customer.
Hi Laura,
Click to confirm your
seat upgrade!
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A 360-degree view of the
customer will help fuel
better and more
personalized experiences
in every digital channel—
including mobile apps.
Hi Laura,
Your ticket was
successfully upgraded!
Your flight departure is
in 10 min.
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But to collect mobile app data and deliver
targeted mobile app experiences,
marketers must often use a vendor’s SDK.
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An SDK is a “software development kit” used
by mobile developers to tie third party
technologies into mobile apps.
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An SDK is a “software development kit” used
by mobile developers to tie third party
technologies into mobile apps.
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With an SDK for each technology such as
in-app advertising, analytics, and more, SDKs
accumulate. The more SDKs you have, the bigger
burden on mobile app performance.
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SDK’s
SDK’s
SDK’s
SDK’s
With an SDK for each technology such as
in-app advertising, analytics, and more, SDKs
accumulate. The more SDKs you have, the bigger
burden on mobile app performance.
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SDKs must be hard-coded into the app each time you want to
make a change. It can take months before the app, updated with
the SDK, makes it onto the devices of consumers.
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While SDKs are one method for extending technology to mobile
apps, they are not the best way.
SDKs slow down mobile marketing agility.
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The No-SDK approach
dramatically speeds up
mobile marketing agility.
With Ensighten, mobile
tagging and tagging
changes take effect in
real-time, without
waiting for consumers to
download a new app
version.
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United Airlines uses
Ensighten Mobile to gain
a 360-degree view of
their customer, improve
mobile app experiences,
and make tagging
adjustments on-the-fly.
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Boost your mobile marketing agility without
the burden of another SDK.
Learn more about
Ensighten unique no-SDK
approach to mobile apps.
http://www.ensighten.com/
platform/mobile-
analytics#main
Editor's Notes
Today we’re going to talk about what mobile marketing agility means and best practices for extending digital solutions to mobile apps.
It is is a programming package that enables mobile developers to tie in 3rd party technology into their Mobile applications
It is is a programming package that enables mobile developers to tie in 3rd party technology into their Mobile applications