1. Advertising
and
Communication
678.951.3354
Atlanta
ENRIQUE Enriquesamson
SAMSON @gmail.com
main Fortune 500 strategist | Specialist in advertising, creative strategy and
quali cations communication | 4 years with second largest Spanish broadcaster in the
world | Brands managed include MrCoffee, Super Bowl XL, Desperate
Housewives, Lost, Disney Club, Sunbeam, and Oster
skills Advertising strategy | Creative direction | Cross-functional team leadership |
Project management | Creative problem solving | Social responsibility
goals Develop 360º creative communication solutions | Foster solid relationships
between businesses and people | Continue to learn | Be a mentor
experience MEDIA PRODUCTION MANAGER | LEGIONARIES OF CHRIST
$700 MM not-for-pro t operation | Atlanta, Rome, Madrid | 2007 to present
Produced 300+ life testimonies in the US, France, Mexico, Italy, Spain and
Germany | Started video-on-demand talk channels in English and Spanish |
Lead a multinational creative team | Orchestrated international
communication initiatives | Acquired video production pro ciency
MARKETING & PROGRAMMING MANAGER, PRIME TIME | TV AZTECA
World’s second largest Spanish broadcaster | Mexico City | 2003 to 2007
Recovered prime-time share of audience leadership | Achieved highest
historical rating for a series premier (Lost) | Obtained share of audience lead
for Super Bowl XL broadcast | Partnered with 11 production teams in sports,
entertainment, research and advertising | Served as creative development
liaison with Fox and Sony studios | Drove audience and pro t strategies
ADVERTISING MANAGER | SUNBEAM HOUSEHOLD PRODUCTS
Small-appliance leader in the US and LA | Mexico City, Miami | 1998 to 2002
Turned around $2 MM advertising ROI | Established product placement and
turned around POS turnover | Discovered and developed brand ambassador
and celebrity, chef Alfredo Oropeza | Appointed as Latin America regional
advertising consultant | Brands: Oster, MrCoffee, Health-O-meter, Coleman
ACCOUNT EXECUTIVE | ARS GROUP
Pioneers of advertising copy-testing | Evansville, IN | 1997 to 1998
Advertising consultant in Mexico, Canada and the US | Accounts: Novartis,
Gillette, Campbell Soup, Kimberly Clark, Colgate, Duracell
ASSISTANT PRODUCT MANAGER | SUNBEAM HOUSEHOLD PRODUCTS
Mexico City | 1995 to 1997
education Monterrey Institute of Technology (ITESM) Mexico
BA INTERNATIONAL BUSINESS Cum Laude, 1995
Exchange semester in Amsterdam School of Business, Netherlands
Entrepreneurs’ Society, President | International Trade Association, Founder
Borrego de Oro Award for Achievements in the Arts
additional Trilingual: French, English, Spanish | Permanent US resident | Pro cient in
information MacOSX, MS Office, video and photography
Visit complete pro le at www.LinkedIn.com/in/EnriqueSamson