1.
SOCIAL SELLING
IN 30 TO 60 MIN A DAY
BOOST YOUR
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Cultivate your Personal Branding
Have a presence on social media via
carefully written profiles that say
instantly who you are.
Share content and
showcase your expertise
Provide daily, high value-added content
related to your professional field.
Develop lasting relationships
Engage long-term conversations
to position yourself more as a partner
than a service provider.
Know your prospects
Understand which social media your
prospects use, what they talk about and
what content they are looking for.
Four pillars of social selling
Which social media?
Stages!
LinkedIn to reach professionals by targeting them in groups
or using search engine filters.
Twitter to engage a conversation in an informal way
and position yourself as a leading expert.
SlideShare to share graphics, presentations,
white books, etc.
Facebook -if your privacy settings are configured correctly -
to join professional practice-sharing groups.
c
K
relevant, original,
recent, varied,
and so on
Find content
to share
Select your dream
team of social sellers!
You and your reps can,
for example, share your
network and embody
social selling.
Share them on
your social media
#TIPS : plan your
posts! Not all media are
active at the same time!
By adding them to LinkedIn
or following them
on Twitter.
Turn potential
buyers into peers
Monitor
Who checked my profile?
your prospects
What do they like?
and competitors
What do they do ?
Follow and analyze
your post statistics
and engagement
All social media offers
analytic tools!
Change alerts on LinkedIn
can be a useful indicator.
Monitor changes in
the expectations and
situations of your
prospects
Would you like to discover
and improve your social
selling potential on LinkedIn?
Visit:
www.linkedin.com/sales/ssi
@ For example, key figures
on Monday morning.
Create Google alerts
for track topics and
invent post content
“rituals”
by
Measure the overall
performance of
your actions
Indirect consequences:
increase in website visitor
numbers, newsletter
subscriptions, number
of calls, etc.
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Tag your buyers on
LinkedIn or create
lists of influencers
on Twitter
Engage conversations
by addressing targets
by their first names
#TIPS : Write to your
targets using their name
with a personalized
approach.