This document discusses Engagement Factory, a marketing automation consultancy. It offers services including app development, marketing campaigns, content creation, and professional services to implement and integrate marketing automation platforms. It has over 35 employees across several countries helping customers use platforms like Eloqua. It also develops its own apps that extend the capabilities of these platforms, such as apps for events, vouchers, SMS, and mobile engagement. The document promotes Engagement Factory's expertise and services.

1. MARKETING AUTOMATION, OUR PASSION!

2. How to supercharge your marketing automation with mobile & apps

3. Introduction to Engagement Factory
• The largest certified Eloqua partner in EMEA, over 35 people are
helping customers use Eloqua, Responsys and Oracle DMP
• We have teams based in UK, FR, NL, BE, SA & USA
• Modern Marketing, Personas, Buying Journeys and Content are our
DNA
• We offer a breadth of services to ensure our customers can be
successful. If we don’t think we can achieve that success, we won’t
take the work
• Highly advanced technical skills for integrating Marketing Automation
with every process or tool, we also develop and build Eloqua and Mobile
Apps to extend the capability of Eloqua
• We deliver exceptional value for money … and at MMEE – We have
FANTASTIC coffee!!

4. Modern Marketing Agency
We specialise in three skill-sets, which combined, enable customers to
really accelerate business value, driven from Marketing Automation:
• We work with our customers to transform their internal processes,
organisation & systems to become an effective marketing factory
• We use personas, journeys and content, to capture, convince and
convert prospects into loyal customers. We also build & run campaigns
for many customers using a highly efficient cost model
• We set up MA platforms properly and integrate many other complex
systems as required. We also build Apps to extend MA, leverage mobile
and track events

5. Our Services
App development
Extending Eloqua to
become a truly multi
channnel. And
adopting it to the
needs for our
customers
Marketing
services
Support services for
campaign creation
and optimisation
Content
marketing
Supporting
customers in
developing relevant
content for each
stage of the buying
journey
Consultancy
Lead management
and demand
generation services
to get the most out
of Marketing
automation software
Professional
services
Implementation
services for
marketing
automation, second
line support and
cloud connector
development

6. Our Clients

7. What are cloud apps?

8. What are cloud apps?
Cloud apps will improve your ROI.

9. We partner with Oracle Eloqua

10. Mobile Engagement Platform
Mobile apps integration with a Marketing Automation System

11. Mobile Body Language

12. Mobile Messaging

13. Mobile Measurement

14. Lead Manager
Routing, notification and lifecycle management of leads

15. Good or bad leads

16. Lead Manager’s
Monitoring

17. Lead Capture App
Easily create or update customer contact

18. Lead Capture

19. Voucher Manager
Creation, tracking and distribution of voucher codes

20. Voucher App
Creation, tracking and distribution of voucher
codes
Setup automated and managed voucher code
campaigns on emails and landing pages.

21. Event Manager
Management of event marketing campaigns & bookings

22. Event Manager
Complex event bookings made simple
Manage registrations and agendas for (multi
day) events can take an awful lot of time. Our
Event booking system automates this tedious
job.

23. SMS Connector
Immediate and highly effective

24. SMS Connector
Immediate and highly effective
SMS provides an additional marketing channel to
complement Eloqua email. The connector can be
as simple as providing one way outbound
reminders, but off course, more advanced use
cases are supported as well.

25. Our Appcloud Apps
SMS connector
Gives marketers a
new channel to get
in touch with
contacts.
Event application
Obtain new
contacts/leads and
do real time follow
up at the booth
Vouchers
Creation, distribution
and tracking for
voucher codes.
Lead Manager
Advanced booking
system embedded
in Eloqua.
Mobile
Engagement
Platform
Mobile Body
Language and
Mobile Messaging

26. Modern Marketing Coach App

27. Modern Marketing Coach
The Modern Marketing Coach supports you with a regular stream of carefully
tailored news and tips, as you learn about and implement modern marketing.
Whether you've already implemented Marketing Automation a long time ago
or you just started working with it, the Modern Marketing Coach will help you
to:
• Set the foundation of a good implementation
• Ensure that you take the right steps to embed your marketing automation
tool in your organization and generate the most value from it.
• Make your campaigns work harder, nurture your prospects and generate
new leads, using the latest techniques
• Keep up to date with all the best Modern Marketing & Marketing
Automation News
• Have a wealth of useful Modern Marketing resources accessible in the
palm of your hand

28. How it works
How it works:
• Sign in with LinkedIn
• Answer 6 quick questions to get started and see what level you are
• Tell us how frequently you would like to be coached
• Take the steps along a journey to becoming a Modern Marketing Guru!
• Get regular coaching tips & tricks specific to the level you are on.
• Get access to all the latest Modern Marketing news and trends
• View an events calendar showing all the best Modern Marketing events to
attend
• Everything is fully integrated with Eloqua
• At MMEE15, download the app to get a free Espresso, Macchiato, Latte,
Cappuccino ... at our stand 14

29. THANKS,
FOR YOUR TIME!
ENGAGEMENT FACTORY
Stationsplein 15 A
5611 AB, Eindhoven
The Netherlands
+31 6 55 2 33 66 9
Andre.kuijpers@engagementfactory.com