This slide provides detailed information on building email marketing campaigns that get results. Don't get lost in the sea of familiarity and stand out in your customer's inbox.

1. Step-up Your
Email Marketing
Game Today! Improved results for your
email marketing efforts

2. Diagnosis
Digital marketers struggle with the following things when it comes to email marketing
Producing effective
email marketing
content is hard.
1
Every great subject
line has been
rephrased and
reused.
2
How do you make
email content that
sticks?
3

3. Identifying the
Problem
Lack of personalisation
Not optimised for mobile
Too much text
Outdated designs
Generic titles
Lousy email service
provider

4. The Solution
Use Automation
1
Turn to
Influencers
2 3 4
Focus on the
Left-Field
Holidays
The Plain Text
Email

5. The Solution
VIP Outreach
5
Get Personal
6 7 8
Write the Best
Email Subject
Lines in Town
Send Emails
Telling
Subscribers How
to Buy

6. Marketing automation lets you devote fewer man
hours to new, experimental tactics. This way, if said
tactics by chance don’t work, you don’t hurt your
company’s bottom line.
Use Automation
1

7. Reach out to social media influencers in your
industry and deliver a highly targeted pitch that can
get them hooked. These mini-celebrities can bring in
a whole new audience to your mailing list.
Turn to Influencers
2

8. Sometimes, standing out is really simple.
Mix up your broadcasts. Sometimes use elements
that make your emails pop. Other times, just make it
simple and highly personalised.
The Plain Text Email
3

9. Everybody celebrates the big holidays.
Look for the lesser-known ones. Who knows, might
become a piece of viral trivia.
Focus on the Left-Field Holidays
4

10. Just go mum about yourself for a bit and tell your
customers why they are amazing and special to you.
VIP Outreach
5

11. Take personalisation further steps beyond just
adding the customers’ names in the subject line
and/or the email body.
Get Personal
6

12. This should feel like just how a salesperson shows
you around the first time you enter the shop.
Send Emails Telling Subscribers
How to Buy
7

13. Don’t forget the preview text. Write your mini
cliffhanger.
Ask a question or make a statement, but not both.
Watch your capitalization.
Write the Best Email Subject
Lines in Town
8

14. Puns are okay, so are jokes.
Stats and numbers are your best friend.
Promote scarcity and urgency when possible.
Don’t make it too long.
Write the Best Email Subject
Lines in Town(cont.)
8

15. Thank you!

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