The complete creative guide for Instagram marketing. From topics and ideas to finding the best time to post, this presentation has it all.

1. Crushing it on
Instagram
A creative guide to
accelerated growth

2. Stand Out from the Crowd

3. Messaging: Align your business goals
and objectives with what you will be
posting.
Bio: Optimize your bio in such a way
that the audience can understand
who you are in under 3 seconds. Add
a relevant CTA and a link to your
website.
Networking: Reach out to influencers
and celebrities. Network with
people/organisations in your
industry.
Hashtags: Instagram has a limit of 30
hashtags per post. Use all of them.
The Basics

4. Engage: Treat your existing followers
like real people and not just a
random account. This is how you
build fans.
Branding: Make sure your branding is
consistent across everything you put
out on your profile.
Post format: Instagram has a list of
post formats like Reels, IGTV, story,
etc. Experiment on every format.
Shop: If you sell products, make it
easier for customers to purchase by
enabling the shop option.
The Basics

5. What to post?

6. Share your products on Instagram
Show your followers what happens
“behind the scenes”
Connect LIVE with your followers
Share your brand visibility with your
users with the help of user-generated
content
Host contests and giveaways
Creative ideas for what to post on
Instagram for brand engagement
Share posts asking followers to tag
their friends
Let your followers know your
community contribution
Tell the stories of your employees to
your customers
Share your milestones and goals with
your followers

7. Creative ideas for what to post on
Instagram for brand engagement
Share product evolution stories with
your followers
Showcase product purpose
Share the holiday posts
Share quotes and snippets
Share videos on Reels and IGTV

8. When to post?
Manual
Tracking
1
Instagram
peak hours
from Insights
2
Analytics
Tools
3

9. Create 4 columns – one for each of
Day of the week, Time of the day,
Comments, and Likes.
Experiment with different post
timings.
After a short period, note down its
likes and comments in the sheet.
Repeat steps 1-3 every day for a
week.
At the end of the month, club your
results day-wise for each day of the
week.
Manual
Tracking

10. Research and optimize your posting
times for the timezones of a majority
of your audience.
Consider your industry type and the
profession of your audience while
scheduling your posts.
Note:
Manual
Tracking

11. Navigate to your profile page
Tap the ‘three bar’ icon located in the
top-right direction
Tap ‘Insights’
Select a post to get the insights on
your audience for that post
To see Instagram Insights from your
Business Account:
Instagram
peak hours
from Insights

12. SocialPilot
Owlmetrics
SproutSocial
Iconosquare
Analytics Tools

13. Thank you!

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