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Welcome
Strategy Tools - in Action
#FEIEMEA
#STFTNG
Christian Rangen
Partner
Co-Founder
Elisabeth Øvstebø
Managing Partner
Co-Founder
Inger Hanne Vikshåland
Consultant
Head of Marketing & Events
The buildingblocks ofinnovativeorganizations
Map out your company; Why; What, How, using a 1 – 6 scale
.....
Cut costs and
defend the core
business
Let’s analyzeI want to see the financials
Your typical Board of Directors
or Top Managemement teams
Cost-cutting$$$
Transformational
capacity
Legacy core
business
Shifting strategy
.....runs 2000+ business model
experiments per year
‘’We plant
seeds that
may take
7+ years
to bear fruits’’
‘‘…if we needed
financial results in
2-3 years, most of
our things would
never have
happened’’
3 kinds of innovation Clay Christensen, Harvard
Efficiency
-based
innovations
LEAN, Simplify
Cut costs, Downsizing,
Frees up, preserves capital
STEP: Statoil Technical
Efficiency Program
Performance –
improving
innovations
Improve what already is
Product upgrades
Limited use of capital
iPhone 6+
Market
-creating
innovations
Create new business models+
Create new customers
Put capital to use
Most value is created
Shackleton, Zaptec, 1 billion
…most understand …many think about ….few grasp
Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
M
ap
outyourfuture
revenue
stream
s
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
M
ap
outyourfuture
revenue
stream
s
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
M
ap
outyourfuture
revenue
stream
s
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
‘’Tesla’s
business
model
defies all
logic’’
- CNN, 2013 !
Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
M
ap
outyourfuture
revenue
stream
s
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
Design a structure for
transformation
”The problem is
NOT
new ideas”
The problem is
the system,
processes,
methods, tools
and resource
allocation.
…it’s the HOW of
the organization
How can you build
an architecture of
transformation?
M + S + M
M + S + M
Architecture
Money + Structure + Mandate
Architecture
Money
#1	
  	
  
We	
  have	
  easy	
  access	
  to	
  minor	
  investment	
  funds	
  	
  
for	
  new	
  ideas	
  and	
  new	
  ventures	
  
	
  	
  
	
  
#2	
  	
  
As	
  a	
  company,	
  we	
  are	
  truly	
  great	
  	
  
at	
  making	
  explora>ve	
  investments	
  	
  
	
  
Structure
#3	
  	
  
We	
  have	
  a	
  unit	
  (person,	
  team,	
  department)	
  responsible	
  
	
  for	
  en>rely	
  new	
  business	
  development	
  
	
  
	
  
#4	
  	
  
We	
  have	
  a	
  corporate	
  structure	
  for	
  early	
  ventures,	
  	
  
strategy	
  experiments,	
  growth,	
  spin-­‐ins,	
  	
  
spin-­‐outs	
  for	
  new	
  businesses	
  
Mandate
#5	
  	
  
We	
  have	
  an	
  explicit	
  growth	
  ambi>on	
  from	
  	
  
the	
  Board	
  of	
  Directors	
  and	
  Top	
  Management	
  
	
  
	
  	
  
#6	
  	
  
We	
  have	
  a	
  license	
  to	
  think	
  big,	
  dream	
  big	
  
	
  and	
  take	
  calculated	
  strategic	
  risks	
  	
  
	
  
Transformational
capacity
Legacy core
business
Your turn;
Designing a
transformation
Thanks for joining
Leave
your
e-mail,
and we’ll
send you
slides
and tools
Christian Rangen
Partner
Co-Founder
Elisabeth Øvstebø
Managing Partner
Co-Founder
Inger Hanne Vikshåland
Consultant
Head of Marketing & Events
Strategy & innovation cunsulting company
Contact
www.engage-innovate.com
christian@engage-innovate.com
Twitter: @engageinnovate
Visit us at Innovation Dock
www.innovationdock.no
Connect with us on social media
Facebook.com/engageinnovate	
  
@engageinnovate	
  //	
  @vikshaaland	
  	
  
Vikshaaland	
  	
  
@engageinnovate	
  //	
  @ingerhanne	
  	
  
#STFTNG
#FEIEMEA
World’s
greatest
Books
…
Norwegian
online
bookstore
Books
Amazin
g
service
CD
‘’19
types’
’
Marke
t
Place
CLou
d
Kindle
Apps
Strea
ming
Buy
autho
rs
World’
s
2nd
largest
Fresh
Connect with us on social media
Facebook.com/engageinnovate	
  
@engageinnovate	
  //	
  @vikshaaland	
  	
  
Vikshaaland	
  	
  
@engageinnovate	
  //	
  @ingerhanne	
  	
  
#STFTNG
#FEIEMEA

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Front End of Innovation Worlshop: Strategy tools - in action. Basic version

  • 2. Strategy Tools - in Action #FEIEMEA #STFTNG
  • 3.
  • 4.
  • 5. Christian Rangen Partner Co-Founder Elisabeth Øvstebø Managing Partner Co-Founder Inger Hanne Vikshåland Consultant Head of Marketing & Events
  • 7.
  • 8. Map out your company; Why; What, How, using a 1 – 6 scale
  • 9.
  • 10. ..... Cut costs and defend the core business Let’s analyzeI want to see the financials Your typical Board of Directors or Top Managemement teams
  • 13.
  • 15.
  • 16. .....runs 2000+ business model experiments per year
  • 17. ‘’We plant seeds that may take 7+ years to bear fruits’’
  • 18. ‘‘…if we needed financial results in 2-3 years, most of our things would never have happened’’
  • 19. 3 kinds of innovation Clay Christensen, Harvard
  • 20. Efficiency -based innovations LEAN, Simplify Cut costs, Downsizing, Frees up, preserves capital STEP: Statoil Technical Efficiency Program
  • 21. Performance – improving innovations Improve what already is Product upgrades Limited use of capital iPhone 6+
  • 22. Market -creating innovations Create new business models+ Create new customers Put capital to use Most value is created Shackleton, Zaptec, 1 billion
  • 23. …most understand …many think about ….few grasp
  • 24.
  • 25. Get yours at www.strategytoolsforthenextgeneration.com/threelevels Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Three Levels of Business Models Swing for the fences M ap outyourfuture revenue stream s Consulting Milk & Bread % of your revenue:................................................ Truly audacious, mind-blowing, amazing, wow business ideas can be found here. With a very high risk/reward profile, 7 or even 9 out of 10 of these will fail. But the ones who make it will make up for the failed ones. Often, these projects require significant work to pitch to clients and parters, who often don’t get it the first few times. But once successful, these will push industry innovation and attract attention far outside the current client and partner base. Genuine knowledge workers dream of working here. % of your revenue:.................................................... More challenging and interesting projects can be found here. These carry somewhat higher risk, but also higher income streams. There’s always a degree of uncertainy on behalf of the consultants if and how this work is possible. These projects require some creative thinking to solve. % of your revenue:.................................................... Is the steady, long-term, low-risk cash flows. Pays the rent and salaries. We can budget these income streams well in advance with a high degree of certainty. Often, this is repetitive, low-innovation work. For knowledge workers, this can, over time, sometimes become boring. 1 2 3
  • 26.
  • 27. Get yours at www.strategytoolsforthenextgeneration.com/threelevels Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Three Levels of Business Models Swing for the fences M ap outyourfuture revenue stream s Consulting Milk & Bread % of your revenue:................................................ Truly audacious, mind-blowing, amazing, wow business ideas can be found here. With a very high risk/reward profile, 7 or even 9 out of 10 of these will fail. But the ones who make it will make up for the failed ones. Often, these projects require significant work to pitch to clients and parters, who often don’t get it the first few times. But once successful, these will push industry innovation and attract attention far outside the current client and partner base. Genuine knowledge workers dream of working here. % of your revenue:.................................................... More challenging and interesting projects can be found here. These carry somewhat higher risk, but also higher income streams. There’s always a degree of uncertainy on behalf of the consultants if and how this work is possible. These projects require some creative thinking to solve. % of your revenue:.................................................... Is the steady, long-term, low-risk cash flows. Pays the rent and salaries. We can budget these income streams well in advance with a high degree of certainty. Often, this is repetitive, low-innovation work. For knowledge workers, this can, over time, sometimes become boring. 1 2 3
  • 28.
  • 29. Get yours at www.strategytoolsforthenextgeneration.com/threelevels Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Three Levels of Business Models Swing for the fences M ap outyourfuture revenue stream s Consulting Milk & Bread % of your revenue:................................................ Truly audacious, mind-blowing, amazing, wow business ideas can be found here. With a very high risk/reward profile, 7 or even 9 out of 10 of these will fail. But the ones who make it will make up for the failed ones. Often, these projects require significant work to pitch to clients and parters, who often don’t get it the first few times. But once successful, these will push industry innovation and attract attention far outside the current client and partner base. Genuine knowledge workers dream of working here. % of your revenue:.................................................... More challenging and interesting projects can be found here. These carry somewhat higher risk, but also higher income streams. There’s always a degree of uncertainy on behalf of the consultants if and how this work is possible. These projects require some creative thinking to solve. % of your revenue:.................................................... Is the steady, long-term, low-risk cash flows. Pays the rent and salaries. We can budget these income streams well in advance with a high degree of certainty. Often, this is repetitive, low-innovation work. For knowledge workers, this can, over time, sometimes become boring. 1 2 3
  • 30.
  • 31.
  • 33. Get yours at www.strategytoolsforthenextgeneration.com/threelevels Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Three Levels of Business Models Swing for the fences M ap outyourfuture revenue stream s Consulting Milk & Bread % of your revenue:................................................ Truly audacious, mind-blowing, amazing, wow business ideas can be found here. With a very high risk/reward profile, 7 or even 9 out of 10 of these will fail. But the ones who make it will make up for the failed ones. Often, these projects require significant work to pitch to clients and parters, who often don’t get it the first few times. But once successful, these will push industry innovation and attract attention far outside the current client and partner base. Genuine knowledge workers dream of working here. % of your revenue:.................................................... More challenging and interesting projects can be found here. These carry somewhat higher risk, but also higher income streams. There’s always a degree of uncertainy on behalf of the consultants if and how this work is possible. These projects require some creative thinking to solve. % of your revenue:.................................................... Is the steady, long-term, low-risk cash flows. Pays the rent and salaries. We can budget these income streams well in advance with a high degree of certainty. Often, this is repetitive, low-innovation work. For knowledge workers, this can, over time, sometimes become boring. 1 2 3
  • 34. Design a structure for transformation
  • 36. The problem is the system, processes, methods, tools and resource allocation.
  • 37. …it’s the HOW of the organization
  • 38. How can you build an architecture of transformation?
  • 39. M + S + M
  • 40. M + S + M Architecture
  • 41. Money + Structure + Mandate Architecture
  • 42. Money #1     We  have  easy  access  to  minor  investment  funds     for  new  ideas  and  new  ventures         #2     As  a  company,  we  are  truly  great     at  making  explora>ve  investments      
  • 43. Structure #3     We  have  a  unit  (person,  team,  department)  responsible    for  en>rely  new  business  development       #4     We  have  a  corporate  structure  for  early  ventures,     strategy  experiments,  growth,  spin-­‐ins,     spin-­‐outs  for  new  businesses  
  • 44. Mandate #5     We  have  an  explicit  growth  ambi>on  from     the  Board  of  Directors  and  Top  Management         #6     We  have  a  license  to  think  big,  dream  big    and  take  calculated  strategic  risks      
  • 47.
  • 48.
  • 49.
  • 50. Thanks for joining Leave your e-mail, and we’ll send you slides and tools
  • 51. Christian Rangen Partner Co-Founder Elisabeth Øvstebø Managing Partner Co-Founder Inger Hanne Vikshåland Consultant Head of Marketing & Events
  • 52. Strategy & innovation cunsulting company Contact www.engage-innovate.com christian@engage-innovate.com Twitter: @engageinnovate Visit us at Innovation Dock
  • 53.
  • 54.
  • 55.
  • 57. Connect with us on social media Facebook.com/engageinnovate   @engageinnovate  //  @vikshaaland     Vikshaaland     @engageinnovate  //  @ingerhanne     #STFTNG #FEIEMEA
  • 59. Connect with us on social media Facebook.com/engageinnovate   @engageinnovate  //  @vikshaaland     Vikshaaland     @engageinnovate  //  @ingerhanne     #STFTNG #FEIEMEA