How to Connect with International Markets — CM World
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Learn how to connect with international markets by planning, creating and localizing, and measuring with Brice Bay's presentation from Content Marketing World.
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How to Connect with International Markets — CM World
- 1. How to Connect with International Markets Brice Bay bricejbay CEO, EnVeritas Group #CMWorld
- 2. #CMWorld Fear vs. Opportunity
- 3. #CMWorld Plan Create & Localize Repeat Measure
- 4. #CMWorld A Global Marketplace (Why) Should I reach out to international markets?
- 5. #CMWorld Goals What do I most want to achieve? Organic traffic? Conversion? E-commerce? Indirect sales? Reputation? Recruitment? Publicity?
- 6. #CMWorld Goals What do I most want to achieve? Organic traffic? Conversion? E-commerce? Indirect sales? Reputation? Recruitment? Publicity?
- 7. #CMWorld Languages What languages should I target?
- 8. #CMWorld Channels Which digital platforms should I use? Websites Blogs Micro-blogs Social networking sites Apps SMS Videos Images Infographics Presentations User review sites Online advertising
- 9. #CMWorld Machines Do I have the technical resources in place to achieve my goals?
- 11. #CMWorld
- 12. #CMWorld Select Be selective about the content you localize for other markets.
- 13. #CMWorld Localize • Transcreation – home page, ads, important marketing and social media communications • Localization – bread-and-butter copy • Computer-assisted translation – lists, manuals, T&Cs
- 14. #CMWorld Repurpose Re-use good content in new, interesting ways to increase its spread and your return on investment
- 15. #CMWorld Original Content Content about local events in the local language will draw local searchers.
- 16. #CMWorld Quality Keep standards up
- 17. #CMWorld Iterate Measure, improve, iterate
- 18. #CMWorld Targets Set and track KPIs for your stated aims. Organic traffic Conversions Download counts Click-throughs to specific pages Followers & fans on social media accounts Mentions in blogs Inbound links from reputable, relevant sites Search rankings for relevant keywords
- 19. #CMWorld Cost-Benefit Analysis Add up costs. Add up savings. Estimate conversions and leads. Do the math.
- 20. #CMWorld Qualitative Benefits Surveys Feedback Social media
- 21. #CMWorld How to Connect with International Markets Plan Create & Localize Measure Repeat
- 22. Brice Bay bricejbay CEO, EnVeritas Group #CMWorld