1. New Affluent Workers
This class has medium levels of
economic capital and higher levels
of cultural and social capital. They
are a young and active group.

2. How does my media product represent a
particular social class…
Masthead: The font used for
the masthead reflects the
name of the magazine as well
as the message that is output
from the type of music the
magazine inhabits; Indie
Rock, this type of music is a
way of retreating from the
negativities, it is used to
identify those acts that
retained an outsider and
underground perspective.
Colour Scheme: The use of
yellow, red and black was used
to represent a hazardous tone.
The colours also contrast each
other, to reflect how Indie
rock is contrasting to
mainstream music.
Cover Lines: All of the
cover lines were chosen
specifically to follow the music
style and appeal to the
demographic. The ink splats
are an original and custom
shape that emphasises
individuality.
Feature Article Photo:
The Feature Article Photo
displays two young men that
do not have anything remotely
‘mainstream’ about them,
which is why I chose to use
them for my magazine as the
magazine is supposed to
represent and support
individuality.
Plugs and Puffs: written in
angled text boxes to reinforce
the idea of individuality and
introduce more of the colour
scheme as well as highlighting
the contents of the magazine
for demographic appeal.
Puff: Integration of text was used to
display how humanity is a collective,
however with different collectives
within.

3. Running Head:
Incorporating the colour
scheme and giving an easily
identifiable page. To be
able to read the
information clearly is good
for customers. The running
head also makes the
magazine more familiar for
common readers.
Images: The images advertise
the article as well as appeals to
the demographic as it allows
them view the article briefly
before reading it.
Contents: The contents are
laid out clearly with headings
and subheadings, this is
efficient for my demographic
as they like to be familiar with
the magazine and read the
contents clearly.
Editor Column: The editor
column is appreciated by
readers because they feel as
though they’re more familiar
with the magazine and that
they can trust the contents of
it.
Image: The image is
similar to that on the
double page spread, it
gives readers a taster of
the contents of the
article.
Images: Images for the other
contents of the magazine makes
the page more interesting as
there is more to look at, it gives
the reader an idea of what to
expect and also highlights some
reader’s favourite artists.

4. Heading: The
heading of the
article continues the
colour scheme, it
uses the colour
scheme to it’s
advantage in order
to highlight
important words,
phrase or key points.
Lede: The lede introduces readers to what is
in the article, however it does produce and
idea of having the capability to make a
difference and bringing society into
realisation.
Article: the article has
been written I three
columns so that the text is
not too much to bare, the
text gets to the point of
the story and that is what
readers want. I also
wrote it in a non-formal
tone so that it is more
familiar and friendly with
readers.Candid Photo: The
demographic prefer
subjects of images to
be caught on camera
in their natural
environment, they
especially enjoy
images of people
rehearsing or playing
at a concert etc.
Page Numbers: The page
numbers incorporate the colour
scheme and the name of the
magazine for familiarization, it is
easy to read visually and when
turning pages it is noticeable.