Irn bru powerpoint

Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
DIRECTOR
Directors are usually paid a fee for each individual contract or project.
Rates vary depending on experience and the type of production.
Average
annual salary -
£100,000
One way to become a director is to work your way up, starting as a Runner (Production Assistant).
A runner is the most junior role in the production team, you’ll act as general assistant taking directions from the producer
and production staff to undertake whatever basic tasks are needed to endure the smooth running of the production process.

DIRECTOR
You'll lead a team of cast and crew making films, TV programs, commercials, music
videos or corporate videos.
Your day-to-day duties may include:
• meeting producers to plan filming schedules and resources
• developing scripts or ideas for programs
• developing storyboards
• deciding how the production should look and where it should be filmed
• hiring the cast and crew
• explaining technical requirements to different teams
• directing actors on set or location
• supervising the editing
Different types of directors:
• Newscast director
• Film director
• Animation Film director

DIRECTOR
skills required include;
Organization, time mangagement and planning skills, the ability to make quick decisions and leadership/
management skills and creativity.
Women comprised just 7 percent of all directors working on
the 250 highest-grossing domestic releases in 2016, according
to the Centre for the Women in Television and Film at San
Diego State University.
Education route
University or film school.
Bachelor’s/Master’s Degree e.g. Fine Arts or Film Studies

DIRECTOR
Location for films could take you all over the world in some amazing places.
The Director controls a film’s artistic and dramatic aspects and visualizes the screenplay,
therefore has a big part of the locations decisions.
The Academy Award for Best Director is an award presented
annually by the Academy of Motion Picture Arts and Sciences
(AMPAS). It is given in honor of a film director who has
exhibited outstanding directing while working in the film
industry. This award is the most prestigious award that can be
rewarded for this career.
Since 1929— the year of the very first Academy Award
ceremony—only one woman has ever won the
Academy Award for Best Director. Kathryn Bigelow won
the award in 2010 for ‘The Hurt Locker’.

Info-graphic Bibliography:
Put your info-graphic bibliography here.
https://nationalcareersservice.direct.gov.uk/job-profiles/tv-or-film-director#salary
Bret Lang. (2017). Number of Female Directors Falls Despite
Diversity Debate, Says Study. Available:
http://variety.com/2015/film/news/women-hollywood-
inequality-directors-behind-the-camera-1201626691/. Last
accessed 13/9/17.
Christopher McKittrick. (2017). Oscar for Best Director?.
Available: https://www.thoughtco.com/best-director-oscar-for-
a-woman-4109468. Last accessed 13/9/17.
Dawn Rosenberg McKay. (2017). Do You Want to Become a
Director?. Available: https://www.thebalance.com/do-you-
want-to-become-a-director-525586. Last accessed 13/9/17.

Info-graphic:
Put your info-graphic design work here.

Research:
Describe how you located, retrieved and stored information:
I used Google chrome as my main search domain and from their got most of my information through secondary
Research such as articles, most of the articles where features on a certain subject to do with he film director career
so I had to read through and pick out all the interesting and relevant facts and points. I kept all my information on
this PowerPoint therefore I could keep refereeing back to it and by keep all of my information in one place make
everything a lot easier and quicker. I wanted interesting facts and for them to all be different. Articles I found my
information from where all very different, going from from linking to the industry itself through travel opportunities
and the different responsibilities and others referring to the gender difference within film directors. I also wanted
to incorporate the Academy Awards due to the prestige gained by winning one and how this also links to the gender
difference.

Client research: PRINT ADVERTS
IRN BRU’s main colour: orange is taking up the majority of the ad
and pulls attention to the writing and away from the picture which
is related to the writing but not as important.
On every advert there is a quote relating to the picture but bringing
in IRN BRU in a humorous way. The quotes are controversial due
to being typical ‘lad banter’, it can be seen as rude and degrading
to women in some aspects but also as funny with clever puns.
By adding the pictures, for example the chick with the quote
“there's nothing better that IRN-BRU when you’ve just been laid”,
with out the picture of the chick the quote wouldn’t been seen as
humorous but by adding it reveals the pun and creates the humor.
The ad is a very simple design and only made up of three things:
Product, image and text.

Client research: Use of colour
The advert is kept very cohesive with the the colours kept primarily to the Irn Bru colours: Orange and blue.
This is to plant to colours into the audience head so they relate the colours automatically with the product.
They link the Scottish background with the colour, using mostly ginger actors in their Irn bru extra advert.
There 3 completely different people all with ginger hair this is showing all sorts of people drink Irn Bru.
Orange, Blue and White
• Orange tinge to the glasses
• Orange top with a blue neck line
• Blue jacket with white stripped collar
• Ginger hair and beard • Ginger hair
• Orange and white stripped top
• Orange flowers in the background
Television advert

Client research:
IRN BRU since 2015 has had sponsorship from England football leagues therefore linking the product
to sport instantly relates the product and therefore will be seen as a drink to consume whilst playing sport.
Audience is predominantly Males ages 16-30 due to the humor and
design of the product
(the man holding up the “Bru” is displaying male masculinity.)
The slogan “IRN BRU gets you through” – In all the short adverts by IRN BRU there's always a scenario where
the main cast member (usually male) is in an awkward or uncomfortable position and they just keep taking sips of IRN BRU
every time it gets worse and by doing this they ‘get through’ the scenario appearing to be happy and comfortable.
Another way they stick to the Scottish culture is by poking fun at it and making it comical.

Market research:
The map shows the that in every country but Scotland, coca cola
is the most popular fizzy drink but in Scotland its Irn Bru.
In Scotland, Irn Bru is one of the most popular soft drinks. The
equivalent of 12 x 330ml cans are consumed every second, on
par with Coca-Cola and Pepsi. Coupled with unique and
captivating marketing, Irn Bru has established itself as more
than just a drink – it is now a fundamental part of Scottish
culture.
Due to IRN BRU being most popular in scotland they keep their adverts very Scottish related, whether it be in humor, location or even
football references they keep to their Scottish roots due to the Scottish popularity keeping the drinks on the shelves.

Market research:
IRN BRU’S main competitor is Coca-Cola, with every country apart from Scotland choosing it as their favorite soft drink.
In 2015 the makers of IRN BRU released their own version of Coca-Cola's
Promotion with people’s names on the bottle, but kept with the Scottish
culture and only featured tradition Scottish names such as Fanny and Tam.
Showing the marketing difference, Coca-Cola keep the simplicity and is meant
puts the names on the bottles for a nice personal touch to the buyers.
Unlike IRN BRU who's use for the promotion was comical and to add humor.
Both have the same idea but for two different purposes/affects.

Audience research:
Q. Does humor sell a product?
A1) Yes
A2) yes
A3) yes
Q. How much does the presentation of the product matter?
A1) A lot product image is the first thing you see
A2) Its matters lots as it represents the brand
A3) The presentation of the product is very important as it is what attracts customers.
Q. Simple/ clean design or more complex?
A1) Complex
A2) Simple
A3) simple
Questionnaire
(A) = Answer
(Q) = Question

Audience research:
Survey Results
Participant age 16-18
Gender – 10 males and 4 females
5/19 participants consume soft drinks everyday
7/19 participants consume soft drinks every couple of days
6/10 participants consume soft drinks occasionally
1/19 participants never consume soft drinks
Preferred brand
Coke – 4/19
Pepsi – 4/19
IRNBRU – 2/19
Other – 9/19
The majority of participants (15/19) say the taste of the soft drink is the main influence to buy it, cost being second with
2/19 participants, and size and branding had 1/19 participants each.
Adverts that attract your attention more
TV – 10/19
Print – 2/19
Wed – 7/19
Environmental 0/19
Style of persuasion that ‘reaches’ you more
Celebrity – 3/10
Expert – 1/19
Comedy – 11/19
Beneficial – 2/19
Played an advert game
Yes – 10/19
No – 9/19

Audience research:
Drinkers of IRN BRU are predominantly young males. With hobbies stretching from social activities to sleeping,
the the most popular once being a social event, such as, going to the cinema or watching live music.
I used the YOUGOV site which
allows you to search a certain
product, in this case IRN BRU, and
learn through retrieved information
about the customers who buy IRN
BRU. To the left are examples of the
sort of things you can find out,
favorite hobbies and sports of IRN
BRU customers seem to be going to
the cinema, listening to music and
also Ice skating and football.

Idea Generation:
IRN BRU ADVERTISEMENT PRINT
TELEVISION
• Comical
• Colour cohesion
• Colour cohesion
• Comical
Simple
short
clean
Keep the “laddish”
humor
Basic/si
mple
Focus is on the
product/humor
Memorable

Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
Television
Advert
Simple
Minimal speech
Quick/short takes
Colour pallet
cohesive but basic
Keep to product and
the products
relation to Scotland
Humor
Ginger hair
Story line
Character
Ginger
No speech
• College shop
• Outside college entrance
• Walk way towards football pitches
Setting

Idea Generation:
Print advert
Character Ginger
Layout
Colour
cohesion
Orange and
Blue

Idea Generation:
Advert game
Character Ginger

Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
o Lady obsessed with IRN BRU her whole house is orange
even her hair and dog.
o WHY? IRN BRU makes her happy.
(Imagine all orange)

Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
1. Man buys an irn bru and walks out of the shop
2. Gulps half the can
3. Looks up and his hair has turned ginger
4. Gulps rest of the can
5. Shocked face
6. Transported to Scotland highlands
7. Gulps another sip
8. Points at can whilst looking at the camera and nodding

Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Protagonist – Charlie Atkin
Scotsman – Barnaby Fairley
Cameraman – Stefan Hughes
Director – Emily Porter
Locations – The College Shop, College front entrance, The
Walkway towards the Sports Field
Props – Ginger Wig/hair spray, Irn-Bru Cans
Theme – The Taste Of Scotland
Resources – Camera, Wide Angle Lens, Gimbal

Shot Line –
Buying the can : Close-Up
Drinking the can outside the shop : Medium Shot
Walking down the path : Long Shot
Seeing he has ginger hair : Medium Shot
Checking his armpits and his pubes and finding the Irn-Bru :
Medium Shot
Holding the Irn-Bru in his hands and opening it : POV
Hearing the music in the distance : Medium Shot
Walking towards it : Long Shot
Looking out over the field : Long Shot

Planning Docs (Advergame):
Location: highlands
Different levels could lead to different locations and enemies/traps
Power ups
Bon bons: x2 currency 15 seconds
Small bottle: autopilot 10 seconds
Can: currency magnet
Normal Bottle:
1litre: invincibility 20 seconds
2litre: extra life
Currency used to get to the best stage (called Bru coins)
Plot: basic running game, avoid traps, obstacles and chasing enemies through Scotland. Each
stage offers different obstacles and a change to the surroundings.
2 mistakes and game over
Stages: each stage that is crossed signs of scottishness like the television advert this is noticeable
on the character e.g. bigger burlier kilt, curly ginger hair etc.

Contingency Planning
Project Title:
Consider: 1. Technical [camera, equipment, etc], 2. Organisational, 3. Logistical and 4. Personnel
Ideally 4 or 5 for each
Pot. Problem Effect on Production Solution/Control Person Responsible
The lens gets water
damaged
The image captured
will look foggy
Keep camera and
lenses away from rain
and water
Camera-Man
The microphone stops
working
The audio captured
from our video will not
sound very good
Make sure the
microphone works in
the first place and that
it is plugged in
properly
Camera-Man
The tripod could be
broken
The tripod could fall
over and the camera
could break
Make sure that the
tripod is functioning
properly
Camera-Man
Uncharged camera
battery
Delays in when we can
shoot footage
Make sure the battery
is charged before
leaving
Camera-Man
The data on the SD
card could become
corrupt
The footage is lost so
we have to re-shoot
the clips
Be careful with the SD
card
Camera-Man
The actor isn’t wearing
the correct outfit
We won’t be able to
shoot on that day so
there will be delays
Make sure it is clear to
the actor when we are
shooting the video
Actor and Director
The green screen is
booked for a day when
we can’t get access to
a camera
More delays in the
video production
Double check that the
green screen is
available when we can
shoot
Director
People not turning up Delays in video
production
Make sure everyone
has the right
information on when
and where to meet
and having the
information to contact
the person
Director
Our idea is too far out
and we can’t achieve it
in the time frame
We have to change the
idea of the video which
takes more time which
leads to more delays
Keep the video idea
down to earth and
manageable
Everyone
We don’t have the
budget to finance the
idea
We have to change the
idea to something that
is a cheaper alternative
which could lead to
the idea being worse
Keep the video to
something cheap and
not a movie budget
Everyone
Date: 17/10/17
Project: Irn-Bru Advert
Client: York College
Call time: Crew Assembly
Point
Lunch
time
12:20 – 13:10 Lunch
Place
Lounge on 2
Wrap 16:30 Weather
Location List
No. Location time in time out parking
1 1st Floor Shop 9:10 9:20 N/A
2 Front doors of college 9:20 9:30 N/A
3 Walkway down to the sports
fields
9:30 9:50 N/A
4 Green-screen room 10:50 11:30 N/A
Cast List
No. Name contact no. call time
1 Charlie Atkin
2 Emily Porter
3 Stefan Hughes
4 Barnaby Fairley
EMERGENCY DETAILS:

Planning Docs (Print Advert):

Finished Stuff:
Finished pieces to be displayed on your blog.
https://youtu.be/508vRlX_Q2I
https://youtu.be/DIRKhbTLNQk
https://youtu.be/YAf1tBp143I

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