Learn 3 techniques to make your food marketing even better.

1. STAY POPULAR IN
THE HEALTH FOOD
MARKETING
WORLD
H O W T O
Learn 3 techniques that will make your food
marketing, even better.

2. DO YOU
MARKET AND
BRAND YOUR
HEALTH FOOD
BUSINESS
WELL?
IN AN INCREASINGLY
COMPETITIVE MARKET IT IS
MORE IMPORTANT THAN
EVER.
Food businesses with healthy food
retail lines have hooked on to
something unique.
They make products that people feel
good about eating and they cater to
their niche market needs.

3. PALEO GLUTEN
FREE
SUGAR
FREE
T H E A B U N D A N C E O F H E A L T H Y F O O D
C O M P A N I E S E N S U R E S T H E R E I S A
P R O D U C T F O R E V E R Y H E A L T H F O O D
N E E D .

4. HEALTH
FOOD
PRODUCT
PRICING
CONSUMERS ARE WILLING TO SPEND
MORE ON THE HUNT FOR ORGANIC,
HEALTHY FOOD PRODUCTS
BECAUSE:
It lasts longer ( they eat less of it!)
It contains no crap
It contains 'good for you' ingredients
They are investing more in health and
food

5. WILL PAY MORE FOR
HEALTH FOOD PRODUCTS
IF IT MAKES THEM FEEL
GOOD.
Y O U R C U S T O M E R S
I T M A K E S E A T I N G H E A L T H I L Y M O R E D O - A B L E
M E N T A L L Y ,
I F S L I G H T L Y L E S S A F F O R D A B L E

6. WHAT MAKES THEM CHOOSE
YOUR HEALTHY FOOD
PRODUCT?
T H E Q U E S T I O N I S :
F R O M T H E H U N D R E D S O F A T T R A C T I V E ,
D E L I C I O U S , H E A L T H Y F O O D P R O D U C T S
T H A T L I N E H I G H S T R E E T F O O D S T O R E S
A N D O N L I N E S I T E S ?

7. THESE 3
THINGS:
Niche Marketing
Storytelling
Consistency and
reliability.

8. NICHE
MARKETING
Niche marketing
is:
Knowing exactly who your
ideal customer is in a large
target market
Drilling down your target
market further
Identifying who that persons
is
Solving their problems

9. Niche target market:
G R A I N F R E E G L U T E N
F R E E G R A N O L A
Customers that need something
quick, low carb and low sugar to
eat.
Usually with food intolerances
Followers of the Paleo Diet
CASE
STUDY:
THE PALEO
FOOD CO.

10. IT'S TIME TO
REALLY THINK
ABOUT WHO
YOUR NICHE
MARKET IS.
Talk to your market directly
Solve their problems
consistently
Price your product to their
requirements.

11. THEY WILL KEEP
COMING BACK
C O M P A N Y . C O M

12. They use story telling to connect
with their audience:
A S M A L L H E A L T H F O O D
S N A C K S T A R T U P W I T H
H U G E G R O W T H
P O T E N T I A L
CASE
STUDY:APE
SNACKS
This triggers empathy in the target audience, they
can relate to the emotions the founder went through
at the beginning.
Helps them understand the business energy and
passion.
Creates number one supporters of the business
Makes customers eager to follow their progress and
journey.

13. QUALITY
CONTENT AND
RELIABLE
DELIVERY.
YOUR MARKETING SHOULD FOCUS ON
THE ACCESSIBILTY AND QUALITY OF
YOUR PRODUCT
Build relationships
Know what your customer wants
Know when they want it
Give them the best service every time
Let your marketing show, your
customers can rely on you.

14. They know what their customer want,
when and how much they will pay for
it.
A P R O T E I N C O M P A N Y
T A R G E T E D A T C O N S U M E R S
W H O N E E D H I G H Q U A L I T Y
P R O T E I N , T H A T ' S N O T F U L L
O F C R A P .
They focus on the quality and
accessibility of their products
Less focus on aesthetics,they let the
product and message talk.
They tell people what they need to
know
They are excellent email marketers
and accurately target their audience
at each stage of their buyer journey
Share relevant and high-quality
CASE STUDY: THE
PROTEIN WORKS

15. TAKE A
LOOK AT
YOUR
MARKETING
Does your product deliver
what your marketing
promises?
Is your target market
happy every time?
Do you have relationships
with your customers?

16. THE BEST WAY
TO MARKET
YOUR HEALTH
FOOD
BUSINESS
FOCUS YOUR EFFORTS ON A
NICHE MARKET
USE EFFECTIVE BACKGROUND
AND BRAND STORYTELLING
PROVIDE CONSISTENT AND
RELIABLE MARKETING AND
BRANDING

17. FOLLOW THESE TIPS AND
YOUR HEALTH FOOD
PRODUCT SALES WILL
NATURALLY INCREASE
C O M P A N Y . C O M

18. HOW TO STAY
POPULAR IN THE
HEALTH FOOD
MARKETING WORLD
C O M P A N Y . C O M
R E A D T H E F U L L A R T I C L E
T O S E L L M O R E O F Y O U R
P R O D U C T T O D A Y