1.
Emilio Barron
14374 SW 161 Street
Miami, Fla. 33177
305-255-5921(H) 305-298-0841(C)
BarronEmilio@gmail.com
PROFESSIONALPROFILE
Business Leader with extensive experience in the development and implementation of
sales and service direct and indirect representations and distribution channels with depth
knowledge in sales/marketing, financial statements responsibility, risk, trade financing,
credit and collections as well as in country manufacturing operations. Extensive
experience in the international market with emphasis in Latin America and the
Caribbean. 18+ years of solid experience in the healthcare industry, physician
relationship building and sales of health care service and products in all of Latin America
and Florida.
Areas of expertise include:
 Excellent leadership, communication and customer relationship skills.
 Languages- Fluent in Spanish, Portuguese and English.
 International Sales/Marketing and Service franchising representations.
 International trade financing, risk analysis, restructures, credit and collections
manufacturing operations in country.
 Mortgage banking/investment and real state development.
 International direct operations and finance accounting responsibility.
 Six Sigma. Green belt certified.
 Experienced P&L/Balance Sheet Manager.
PROFESSIONALEXPERIENCE
Zimmer – Jul 2009 – Present.
Zone Sales Manager– Latin America
Lead Sales/Marketing indirect distributors and reps in Latin America and Puerto Rico
delivering over $14 million in orthopedic products. Work directly with luminary
orthopedic surgeons and key hospitals in Latin America in creating growth and
outstanding service for the entire Latin American market for the Zimmer products and its
accessories.

2.
Ledford Medical – Philips Medical Rep. Apr 2005 – Jun 2009
Regional Manager South Zone
Lead Sales/Marketing reps totaling 10 professionals in the Florida region delivering $80
million in diagnostic imaging equipment sales and service.
 Recruited, interviewed and hired 6 sales/marketing reps.
 Implemented marketing/sales programs to cover the community hospitals,
outpatient imaging centers, surgical centers, and physician offices in order to
deliver growth of 18% over previous year results.
Baptist Health South Fl. Outpatient Services Division Sep/2003 – Apr 2005
Director of Sales and Business Development
Directly responsible for creating, launching and directing the top line sales and business
development team of a $100 million multi service outpatient business which includes 7
full service diagnostic imaging facilities, 5 urgent care centers, 2 ambulatory surgical
centers, home care services, executive health services and occupational medicine
services.
 Recruited, interviewed and hired 4 sales reps and 1 backroom support analyst.
 Implemented rigorous mechanisms in order to deliver top line growth of 6% over
budget and 15% over previous year results while maintaining tight controls over
the sales and marketing expense budget (10% below budget).
 Worked directly with the marketing team in creating a $150 thousand go to
market advertising campaign targeting both staff and non staff physicians.
 Increased physician (specialty, radiologists, etc) satisfaction survey results from
78% to 96% by engaging and building closer physician relations.
GeneralElectric Co. Apr/1994 – Sep/2003
General Electric HealthCare
Area Sales Manager Latin America – North Region
Directed sales and service reps totaling 20 professionals in Venezuela, Peru, Ecuador and
the Caribbean regions including prospecting, selling, trade financing and service delivery
with emphasis on operating margin delivering $15 million in sales.
Country Manager Brazil
Business leader of 110 sales, service and finance professionals living in Brasil delivering
annual sales in excess of $80 million. Drove Six Sigma quality initiatives at 5 strategic
hospitals. Established weekly process mechanism in order to lead and support in
resolving customer satisfaction issues. Led the region support in the EHS initiatives.

3.
Service Sales Operations Manager – Latin America
Hired, developed, energized the service sales team (12) and establish the market coverage
and process mechanism resulting in delivering $60 million in sales with an operating
margin of $20 million annually.
Area Sales Manager L.A. – North and South Region
Directed sales and service reps totaling 45 professionals in Venezuela, Colombia, Peru,
Ecuador, Bolivia, Paraguay, Uruguay, and Chile. Focusing on trade financing, Exim bank
financing and service delivery resulting in the region market share growing 25% per year
with sales over $30 million annually.
Manager of Finance – Mexico direct operation
Responsible for the financial accounting department of a $60 million usd foreign affiliate
operation, with focus in the areas of inventory controls, forecasting, budget analysis and
foreign exchange. Direct supervision of nine employees including the import and export
dept. Implemented a DBS accounting system for the service dept in order to track and
improve service contract profitability.
Manager of Risk and Cash Flow – Latin America
Responsible for the credit review, approval, collection and managing of the trade
equipment-financing portfolio ($300 million usd). Evaluated country risk (commercial
and political) and established the proper accounting reserves in order to obtain risk
insurance. Responsible for the restructuring and repossession dept of Latin America.
Assisted in the preparation of the distributor franchise agreements and trade financing
agreements with a Japanese finance company.
General Electric Capital Corporation
Manager of Accounting G.E. Real Estate Equities
Responsible for the general accounting department of an $800 million business. Duties
included reviewing monthly and quarterly consolidated/individual financial reports,
preparing long-range forecasts, net present value calculations, IRR, board presentations
and pooling of mortgages to be sold as mortgaged backed securities. Handled the cash
transactions for the treasury operations. Supervised 6 financial analysts.
Financial Analyst
Duties included preparation of estimated monthly and quarterly financial statements and
strategic plans, evaluated investment options employing ROI, NPV and IRR, cash flow
projections, operational performance analysis and ratio calculation.

4.
EDUCATION
FLORIDA INTERNATIONAL UNIVERSITY, Miami, Fla.
Bachelor of Science
Major - Finance
Minor - International Business Adm.
Financial Management Program – General Electric Company
Leadership Program – Baptist Health South Florida
Green Belt Six-Sigma certified General Electric Company
References upon request