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EXTREMEPITCHEmiland De Cubber • w w w.e mil a nd .m e
TO ME , YO U’ RE A LL LI K E H IM.
1 L AS T   M IN UTEBRANDING
60-SECOND IDENTITY               AbcName   Color   Font
HOW TO    FIND YOUR COLOR SCHEMEColour Lovers      Eyedrop.me
LOOKING FOR A FONT ?
LOOKING FOR A FONT ?  Most common startup font ever.
LOOKING FOR A FONT ?  Most common startup font ever.  This one too.
D ON M cM ILLAN • D EAT H BY POW ER POINT
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60-SECOND IDENTITY               AbcName   Color   Font
!BEWARE   O F   SO MECOMBINATIONS
Low cost.
Best customer service.
SATURDAY NIGHT  MOVIES (D)
2  TH EBASICS
A S LID E IS NOT HING B U T A B IL L B OA RD
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLABLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLABLA ...
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLABLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLABLA ...
INFO                  INFO INFO INFO INFO                  INFO INFO INFO INFO                  INFO INFO INFO INFOINFO IN...
IDEAL NUMBERS OF WORDS   6     A tweet    60  Seth   Tech Guy   Nancy
3 K E Y   POI N TS   OFSTRUCTURE
STRUCTURE SUGGESTION      5 MINUTES
STRUCTURE SUGGESTION      5 MINUTES
STRUCTURE SUGGESTION      5 MINUTES     15s « Hello »
STRUCTURE SUGGESTION      5 MINUTES   15s « Problem »
STRUCTURE SUGGESTION      5 MINUTES   30s « Solution »
STRUCTURE SUGGESTION      5 MINUTES  1min 20s « Demo »
STRUCTURE SUGGESTION      5 MINUTES 1 min 20s « Market »
STRUCTURE SUGGESTION       5 MINUTES  1 min 20s « Vision »
STRUCTURE SUGGESTION      5 MINUTES        Hello       Problem       Solution        Demo       Market        Vision
4THE   R IGHTIMAGES
CHO OS E W ISELY
THIS IS NOT A PARTNERSHIP.
THESE ARE.
HOW ? Art       Music     MoviesHistory   Cultures     ...
WHERE ?                 $€£                CCYour Pictures   Stock Photos   Creative Commons
HOW TOFIND COOL & FREE IMAGESFlickr           Compfight
5E VE RYON E   N EEDSYMBOLS
GATHER YOU R P ERSONA L SY MB O L L IB R A RY
I love symbols
I love Facebook
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HOW TO     FIND PLENTY OF SYMBOLSThe Noun Project   The PNG Project
6PRES E N TIN GNUMBERS
SAY GO O DBYE TO JUN K C HARTS
OUR MARGIN IS DECREASING SINCE 2009      Brand 1   Brand 2   Brand 31086420     2009       2010       2011
OUR MARGIN IS STAGNATING SINCE 2009      Brand 1   Brand 2   Brand 31086420     2009       2010       2011
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EXAMPLE 1MARKET SIZING
Startup Weekend Market
Startup Weekend Market   Parisian people   12 M
Startup Weekend Market   Parisian people      12 M   Between 18 and 30   x 30 %
Startup Weekend Market   Parisian people      12 M   Between 18 and 30   x 30 %   Who read WIRED       x1%
Startup Weekend Market   Parisian people       12 M   Between 18 and 30   x 30 %   Who read WIRED        x1% ADRESSABLE PO...
EXAMPLE 2  BUDGET
For every 1000€ you invest           DEVELOPMENT                 PARTNERSHIPS  DESIGN                COMMUNICATION
7 BA C K   TOREALITY
Black Screen.
RECAP
MO R E TI P S O N :www.emiland.me
THANK YOU                       hello@emiland.me                            @emilanddc                       All symbols f...
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