Social Media & Reputation Management: The Why and The How
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Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.
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Social Media & Reputation Management: The Why and The How
- 1. Reputation Management The Why? The How? September 29, 2008 PRESENTATION ON
- 5. Even back in 2001
- 6. It’s just easier now and…
- 7. … News travels faster and further.
- 9. Ignorance is throwing money away
- 12. What are the themes of Reputation Management
- 13. Your Reputation Management Strategy: The first step is to Listen . Measure
- 14. Where do we start?
- 15. But where do your customers go?
- 16. Should you follow Twitter? AdWeek said every one is talking about it.
- 17. Or a large, relevant niche group? But forums sound so 1998.
- 23. Our Client Needed Help….
- 26. What are the themes of Reputation Management
- 27. Your Reputation Management Strategy: The first step is to Listen . Measure
- 28. It’s kinda like a cocktail party
- 29. Mindset Shift is Required *An exaggeration
- 30. Negative Comments? Be Transparent & Honest.
- 31. Finding Voice: 10 Downing Street
- 32. Finding Voice: H&R Block
- 34. Take Aways…