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Social Media & Reputation Management: The Why and The How

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Daniel Riveong
Daniel Riveong

Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.

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Reputation Management The Why? The How? September 29, 2008 PRESENTATION ON
WHY IS REPUTATION MANAGEMENT IMPORTANT? ,[object Object]
 
 
Even back in 2001
It’s just easier now and…
… News travels faster and further.
BONUS ROUND FOR YOUR CFO OR ANY C-LEVEL BOSS ,[object Object]
Ignorance is throwing money away
The price of ignoring your reputation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW DO I START? ,[object Object]
What are the themes of Reputation Management
Your Reputation Management Strategy: The first step is to Listen . Measure
Where do we start?
But where do your customers go?
Should you follow Twitter? AdWeek said every one is talking about it.
Or a large, relevant niche group? But forums sound so 1998.
Where are people talking about us? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW DO YOU TRACK CONVERSATIONS? ,[object Object]
 
 
 
Our Client Needed Help….
… Understanding their Buzz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ENGAGEMENT: FINDING VOICE
What are the themes of Reputation Management
Your Reputation Management Strategy: The first step is to Listen . Measure
It’s kinda like a cocktail party
Mindset Shift is Required *An exaggeration
Negative Comments? Be Transparent & Honest.
Finding Voice: 10 Downing Street
Finding Voice: H&R Block
Finding Voice: Zappos
Take Aways…
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Social Media & Reputation Management: The Why and The How