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2008 General Election Messages V4

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My message box for the 2008 US Presidential Election between Obama and McCain.

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    http://www.emeraldstrategies.net/buzz/articles/2008/200810-campaign-message-box.htm
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2008 General Election Messages V4

  1. 1. 2008 General Election Messages v4.0 <ul><li>McCAIN on McCAIN </li></ul><ul><li>Original Maverick </li></ul><ul><li>History of Experience </li></ul><ul><li>Reformer </li></ul><ul><li>Patriot/Hero </li></ul><ul><li>McCain on OBAMA </li></ul><ul><li>Liberal Ideas/Hyper-partisanship </li></ul><ul><li>Self-absorbed/celebrity sizzle </li></ul><ul><li>Doesn’t lead, too focused on collaboration </li></ul><ul><li>Gifted but not tested/Not ready </li></ul><ul><li>OBAMA on McCAIN </li></ul><ul><li>Erratic in a crisis </li></ul><ul><li>Cranky and out-of-touch </li></ul><ul><li>More of the same/8 yrs is enough; 20+yrs in DC, 134 lobbyists </li></ul><ul><li>Used to be, sold his soul for this election </li></ul><ul><li>OBAMA on OBAMA </li></ul><ul><li>The change we need </li></ul><ul><li>Its about you, not me </li></ul><ul><li>Unity/Together we can transcend old divisions </li></ul><ul><li>Restore America’s standing in the world </li></ul>2008, Emerald Strategies Inc.
  2. 2. 2008 General Election Messages v3.0 <ul><li>McCAIN on McCAIN </li></ul><ul><li>Original Maverick </li></ul><ul><li>History of Experience </li></ul><ul><li>Reformer </li></ul><ul><li>Patriot/Hero </li></ul><ul><li>McCain on OBAMA </li></ul><ul><li>Liberal Ideas/Hyper-partisanship </li></ul><ul><li>Self-absorbed/celebrity sizzle </li></ul><ul><li>Doesn’t lead, too focused on collaboration </li></ul><ul><li>Not Ready </li></ul><ul><li>OBAMA on McCAIN </li></ul><ul><li>More of the same/lies, flip-flopper </li></ul><ul><li>Cranky and out-of-touch </li></ul><ul><li>20+yrs in DC, 134 lobbyists </li></ul><ul><li>Used to be, sold his soul for this election </li></ul><ul><li>OBAMA on OBAMA </li></ul><ul><li>The change we need </li></ul><ul><li>Its about you, not me </li></ul><ul><li>Unity/Together we can transcend old divisions </li></ul><ul><li>Restore America’s standing in the world </li></ul>2008, Emerald Strategies Inc.
  3. 3. 2008 General Election Messages v2.0 <ul><li>McCAIN on McCAIN </li></ul><ul><li>Patriot/Hero </li></ul><ul><li>Original Maverick </li></ul><ul><li>Reformer </li></ul><ul><li>History of Experience </li></ul><ul><li>McCain on OBAMA </li></ul><ul><li>Not Ready </li></ul><ul><li>Liberal Ideas/Hyper-partisanship </li></ul><ul><li>Doesn’t lead, too focused on collaboration </li></ul><ul><li>Self-absorbed/celebrity sizzle </li></ul><ul><li>OBAMA on McCAIN </li></ul><ul><li>Used to be, sold his soul for this election </li></ul><ul><li>More of the same/Liar/flip-flopper </li></ul><ul><li>20+yrs in DC, 134 lobbyists </li></ul><ul><li>Cranky and out-of-touch </li></ul><ul><li>OBAMA on OBAMA </li></ul><ul><li>Restore America’s standing in the world </li></ul><ul><li>The change we need </li></ul><ul><li>Unity/Together we can transcend old divisions </li></ul><ul><li>Its about you, not me </li></ul>2008, Emerald Strategies Inc.
  4. 4. 2008 General Election Messages v1.0 <ul><li>McCAIN on McCAIN </li></ul><ul><li>Patriot </li></ul><ul><li>Original Maverick </li></ul><ul><li>Reformer </li></ul><ul><li>OBAMA on McCAIN </li></ul><ul><li>Not Ready </li></ul><ul><li>Old Ideas/Won’t cross party elders </li></ul><ul><li>Self-absorbed/shallow </li></ul><ul><li>McCAIN on OBAMA </li></ul><ul><li>Iraq war has hurt the fight against terrorism </li></ul><ul><li>More of the same/90% with George Bush </li></ul><ul><li>Aged and Out of touch/24 yrs in DC, 134 lobbyists </li></ul><ul><li>OBAMA on OBAMA </li></ul><ul><li>Restore America’s standing in the world </li></ul><ul><li>The change we need </li></ul><ul><li>Unity/Together we can transcend old divisions </li></ul>2008 Emerald Strategies, Inc.

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