Email, Mobile, Social marketing + Customer Intelligence
1. Il leader SaaS mondiale per l‘ Email & il Social Marketing
Customer Intelligence +
Email &Mobile Marketing +
Social Marketing:
Tutto in un Click!
Sebastiano Cappa,
Enterprise Sales Manager
2. Chi è Emailvision?
● Leader internazionale nel settore del software as a service (SaaS) per il marketing
● Fondata nel 1999
● Più di 600 dipendenti
● 30 sedi in 22 nazioni
● Invio di più di 5 miliardi di email al mese, 4 milioni di URLs shortened al mese
● 100% uptime, tasso di consegna superiore al 98%
● Più di 4000 clienti
● Centri sviluppo: Paris, Bristol, Southampton, Nîmes, Palo Alto, Denver, e India
● Forti partnership con CRM, ERP, SFA, web analytics, e eCommerce application
● Riconoscimenti internazionali nelle migliori classifiche
● Certificazioni internazionali
3. 30 filiali in 22 nazioni
Filiali:
Argentina
Austria
Belgio
Brasile
Canada
Cina
Francia
Germania
Hong Kong
Israele
India
Italia
Mexico
Olanda
Portogallo
Scandinavia (3)
Spagna
Svizzera
United Kingdom 3
USA
www.emailvision.com
24. Varie strategie di social marketing
Study the
Inform
market
Promotion
Trends
Brand building
Customer behavior
Managing a
Increase ROI
client portfolio Optimize costs
Retain Efficient process
Acquire
25. Varie canali di social marketing
Study the Inform Managing the Increase ROI
market portfolio
X X X X
X X
X X
X X X
Wordpress X X
X X
Chatter X X X X
Foursquare X X X
Google + X X X X
37. Perché Customer Intelligence?
ROI
Email di massa Email Marketing 1-1 pilotato
& social personalizzate & dalla conoscenza del
Marketing social Marketing cliente
38. La Customer Intelligence al centro di tutto
Creare i dati degli
abbonati Creare & inviare
campagne
via email e mobile
Customer
Intelligence
Promozioni per Creare & inviare
followers e fans che campagne social
creano nuovi abbonati
Congratulations on your new role as a Social Marketing Manager (you got a pay increase with this, right?)
Congratulations on your new role as a Social Marketing Manager (you got a pay increase with this, right?)
Congratulations on your new role as a Social Marketing Manager (you got a pay increase with this, right?)
Without applying customer intelligence to your marketing programs, it will be very challenging for your brand to develop this level of relationship with your subscribers. Having the intelligence on your customers that allows you to target them based on their individual preferences and past interactions with the brand is the critical success factor for your email and mobile marketing.