Make Your Business Fly with Social Media

Make Your Business Fly
© 2012 Enrich Social Media. All rights reserved.
A Social Media and
Online Toolkit –
Connecting and
Engaging with
Stakeholders Online

About Our Company
We are a marketing solutions company specializes in
Internet Marketing and Strategic Business Planning
Our Vision
Our Mission
To increase more brand awareness and profit for businesses through
internet marketing consultancy, marketing
solutions and business innovation

 Elton Kuah is the founder of Enrich Social Media; an
advertising company specializing in internet
marketing services, hotel booking solution to
increase sales and brand awareness for profit
 He is a certified member of Social Media Summit and
Facebook Success Summit USA by Social Media
Examiner, one of the world’s Top 100 by Technorati
and AdAge business blogs. He has an award for
Global Business Mentorship from Deputy Minister of
Finance of Malaysia for business innovation.
 His insights were featured in online radio portal
Durianfm.com, mainstream media from E27
Singapore, Socialmediapolis.com, News Straits Times
Malaysia, Malaysia SME and Graduan Malaysia.

Recent Crisis Training

Achievement

Clients of ESM
And many more

1. Principle of Effective Online Communication
2. How Social Media is Impacting Public Communication
3. How to Effectively Utilize Social Media to Engage and Build
a Strong Connection With Stakeholders
4. Effective Social Media Monitoring
In This Workshop

1. Please approach the course with open mind
2. Please do no have instant expectation of
immediate result after training
3. Please ask any question if you have at the
end of the section
Disclaimer

Word Of Mouth Or Viral Marketing Is Important

Instead of a single consumer referring a business to only one
other person in traditional marketing, online users can
spread brand awareness about their service, product, or
business to reach at more prospect and potential
customers!

Most Engaged Communication Sites

How Social Media Is
Affecting Public
Communication

1. Increased search engine rankings.
2. Increased top‐of‐mind awareness.
3. Brand positioning as approachable, transparent, and interested in
providing customer service.
4. A direct way to dialog with prospective customers, partners, and
vendors who might not have otherwise found you.
Tangible Benefits

1. Increased brand visibility, exposure, and relevance
2. Improved customer relations
3. Improved company morale
Intangible Benefits

A Cake Analogy Of Communication

What Happens When Any Part of
the Cake Is Broken?

Case Study: H & I Niaga
Responses not
being done on
time
Other blog sites
mentioned the
same news and
its stay on top
of Google

Case Study: Gold Investment

Cause and Effect
1. Market lost confidence
2. Investor do not want to invest in the company
3. Business profits and revenue are affected
4. Internal uncertainty in company will arise and
morale drop among employees and partners

If YOUR ORGANIZATION
does not have a proper
SOCIAL MEDIA POLICY TOSOCIAL MEDIA POLICY TO
ADDRESS THE ABOVEADDRESS THE ABOVE…

How Do You Communicate
This To Your Stakeholders?

How to Effectively Utilize
Social Media to Engage
and Build a Strong
Connection With
Stakeholders

• ReSearch.ly finds communities of people connected by
shared interests/topics, and helps marketers to listen to
what’s being said about brands and competitors.
• ReTweet analytics identify influencers and emerging
trends to create new communities on the fly.
• With Degrees of Separation, social media managers
have the ability to find connection paths to anyone linked
on Twitter by the social or interest graph.
What Research.ly Do?

1. They're enthusiasts, they're addicts, they're
junkies,
2. they're creative
3. They love music, food, and cheap items
4. A quite amount of number of them are students
All of these things can be done by just looking at the
tweets and looking at the existing followers of
competitors.
People Trends

Plan and Strategy

Social media Policy Formulated

You Need More than ONE CHANNEL OF COMMUNICATION
OfflineOffline OnlineOnline

Website
Physical Store
Contact
Form

Sharing of Citi Story and Framework

1. Design a framework for your organization in
regards to social media policy.
2. Please indicate the stakeholders involved, level of
involvement of the party inside (moderator,
implementaion and support, management,)
3. Identify the rules and regulations from external
policy such as management, media, mass public
that may hinder your progress
Exercise

Effective Social
Media Monitoring

Tools To Analyze

 Hootsuite.com
 Backtype.com
 Addictomatic.com
 Social Mention.com

Addictomatic.com

Addictomatic.com
Addictomatic is a search engine that will give you
a visual representation of your presence across
social media sites,including youtube, digg,
google blog search and Flickr.
Just pop in your brand term (or your competitors)
to get an overview of where you’re doing well
and which areas need attention. It might be the
case, for example, that it’s not picking up photo
or video results so you can see this is an area to
focus on.

Google Alert

Backtype.com

Social Mention

Social Mention
1. Social Mention is an excellent real-time
search engine, that pulls in data from a range
of social media.
2. As well as displaying the latest results, it also
gives you a sentiment score of positive:
negative, related keywords, reach and many
other useful metrics.
3. If you’re quick off the mark with your social
media monitoring, this could be a valuable
way to avert a crisis before it spreads.

Handling Reputation Issue

Expected Results

Campaign Reporting

Thank You!
Resources:
Email: elton@enrichsocialmedia.com
www.enrichsocialmedia.com
www.FaceBook.com/enrichsocialmedia
twitter.enrichsm

Make Your Business Fly with Social Media

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