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How to create an impact with app design
- 2. #AppCommerce2019 How to create an impact with app design
- 3. #AppCommerce2019 #AppCommerce2019 Today we’ll cover… Why design is important? Design fundamentals Best practices Looking to the future Recap
- 5. #AppCommerce2019 Good design is good business.
- 6. #AppCommerce2019 Poor design is associated with rapid rejection
- 7. #AppCommerce2019 Good design increases the app users desire, loyalty & willingness to spend more.
- 8. #AppCommerce2019 #AppCommerce2019 Design is more than how it looks, design is how it works.
- 11. #AppCommerce2019 Get in-depth information and UI resources for designing great apps that integrate seamlessly with Apple platforms. Human Interface Guidelines IOS Material Design is a visual language that synthesises the classic principles of good design with the innovation of technology and science. Material Design Android App design basics
- 12. We’re not designing pages, we’re designing systems of components Atomic design
- 18. #AppCommerce2019 UX Design UI DesignInvention Research Analysis Define your vision What do you want to achieve with your app? What problems are your trying to solve? At the initial stage, you should gather information about market requirements, try to understand who your customers are, collect ideas from the web, target audience’s environment and other sources. This step is about digging deeper and structuring the data you gathered at the previous stage. At this point you will learn more about users, explore their behavior, find out their pains and what they need (through creating user personas and user flows), This step is about digging deeper and structuring the data you gathered at the previous stage. At this point you will learn more about users, explore their behaviour, find out their pains and what they need (through creating user personas and user flows), prioritize and decide what to design based on all these data. Bring UX and UI together. Work on visual presentation of UX for the product. Create a well- thought-out UI style guide and stick to it. The goal is to make sure that users will get the functionality of each element right. The 5 key steps of design process
- 19. #AppCommerce2019 #AppCommerce2019 Design sprints Is a process for validating ideas and solving big challenges through prototyping and testing ideas with customers.
- 24. + Userflows
- 25. #AppCommerce2019
- 30. #AppCommerce2019 Looking to the future
- 31. #AppCommerce2019 Merging the online and offline experience
- 32. #AppCommerce2019 #AppCommerce2019 Using devices to create physical shopping experiences Source:John Lewis
- 33. #AppCommerce2019 #AppCommerce2019 Using devices to create physical shopping experiences Source: Nike appSource:IKEA
- 34. #AppCommerce2019 #AppCommerce2019 Using devices to create physical shopping experiences Source: 2019 Nike Press Release
- 35. #AppCommerce2019 #AppCommerce2019 Customers instore are looking for more experiential & social experiences Source: Instore Jimmy Jazz
- 36. #AppCommerce2019 #AppCommerce2019 Customers instore are looking for more experiential & social experiences Source: Kitri Studio
- 37. #AppCommerce2019 #AppCommerce2019 Using the online data to personalise the instore experience Source: Instore Jimmy JazzSource: Farfetch Store of the future
- 39. #AppCommerce2019 Good design increases your app users desire, loyalty and willingness to spend more. Design is important Follow the process. Similar to a cake recipe if you leave out some of the main ingredients like flour and sugar you wouldn’t expect it to bake well. Design fundamentals Consider the the differences between app and web. Utilise the native affordances of the device. Best practices Keep an eye out on new technologies that could improve the customers satisfaction, leading to increased conversion. Look to the future How to create an impact with app design
- 40. #AppCommerce2019 Good design increases your app users desire, loyalty and willingness to spend more. Design is important Follow the process. Similar to a cake recipe if you leave out some of the main ingredients like flour and sugar you wouldn’t expect the cake to turn out well. Design fundamentals Consider the the differences between app and web. Utilise the native affordances of the device. Best practices Keep an eye out on new technologies that could improve the customers satisfaction, leading to increased conversion. Look to the future How to create an impact with app design
- 41. #AppCommerce2019 Good design increases your app users desire, loyalty and willingness to spend more. Design is important Follow the process. Similar to a cake recipe if you leave out some of the main ingredients like flour and sugar you wouldn’t expect the cake to turn out well. Design fundamentals Consider the the differences between app and web. Utilise the native affordances of the device. Best practices Keep an eye out on new technologies that could improve the customers satisfaction, leading to increased conversion. Look to the future How to create an impact with app design
- 42. #AppCommerce2019 Good design increases your app users desire, loyalty and willingness to spend more. Design is important Follow the process. Similar to a cake recipe if you leave out some of the main ingredients like flour and sugar you wouldn’t expect the cake to turn out well. Design fundamentals Consider the the differences between app and web. Utilise the native affordances of the device. Best practices Keep an eye out on new technologies that could improve the customers satisfaction and increase conversion. Look to the future How to create an impact with app design