Hi

1. Inspiration, Employment and
Higher Education In Media
Elliot Daroczy

2. How Does Media Inspire People?
How can media inspire people?
One of the great ways that social media helps us is by providing us with stories that get
under out skin and make us appreciate our life, our ambition, and our friends. In fact,
there is no better tool that I can think of for spreading inspirational quotes, ideas,
stories, and articles than social media.
Why is media influential?
Prior research suggests that media influences through two effects: the individual or
direct effect (private) or the social or indirect effect (public). In the individual effect,
media information about new norms may persuade individuals to accept them.

3. Websites That Inspire
Me
YouTube is a website where you can post and watch videos made by yourself or other
creators. The website was founded on the 14th February 2005 by Jawed Karim, Steve Chen
and Chad Hurley and was bought out by google on the 13th November 2006. YouTube has
been the number 1 video playing platform ever since, with the app/website recording an
average of 122 million daily users. Since its purchase by Google, YouTube has expanded
beyond the core website into mobile apps, network television, and the ability to link with other
platforms. Video categories on YouTube include music videos, video clips, news, short films,
feature films, documentaries, audio recordings, movie trailers, teasers, live streams, vlogs,
and more. Most content is generated by individuals, including collaborations between
YouTubers and corporate sponsors. Established media corporations such as Disney,
Paramount, and Warner Bros. Discovery have also created and expanded their corporate
YouTube channels to advertise to a larger audience. YouTube has had an unprecedented
social impact, influencing popular culture, internet trends, and creating multimillionaire
celebrities. Despite all its growth and success, YouTube has been widely criticized. Criticism
of YouTube includes the website being used to facilitate the spread of misinformation,
copyright issues, routine violations of its users' privacy, enabling censorship, and endangering
child safety and wellbeing. All YouTube users can upload videos up to 15 minutes each in
duration. Users can verify their account, normally through a mobile phone, to gain the ability to
upload videos up to 12 hours in length, as well as produce live streams. When YouTube was
launched in 2005, it was possible to upload longer videos, but a 10-minute limit was
introduced in March 2006 after YouTube found that the majority of videos exceeding this
length were unauthorized uploads of television shows and films. The 10-minute limit was
increased to 15 minutes in July 2010. Videos can be at most 256 GB in size or 12 hours,
whichever is less. As of 2021, automatic closed captions using speech recognition technology
when a video is uploaded is available in 13 languages, and can be machine-translated during
playback. YouTube is the main website that inspired me to create my own videos and if it
wasn’t for YouTube I don’t think I would be taking part in the media industry. Considering
social media is on the rise I think it is influential to have a big social media presence.

4. Creators That Inspire Me
ArcaKnight is another inspiration of mine who is based on YouTube and social media.
He too creates YouTube videos just like me and has had some success by becoming a
member of the YouTube partner program. As I was watching YouTube videos I
stumbled across one of his absolutely phenomenal fake Beyblade unboxings, and
watching that video inspired me to create my own YouTube channel and begin making
videos. He does not earn a living of content creation but he does make money, and his
videos massively helped me get to know how I would like to make my videos.
ArcaKnight came out and said that he wasn’t always good at making unboxing videos
even showing some his old unboxing videos from 2018. His message in that video was
to never give up and keep improving, which is something I found emotionally touching
and truly inspirational. That video showed me that if I keep trying I can achieve my
goals. It just shows even if you start poorly you can still become successful.
Even though he isn’t a full time YouTuber, he still uploads videos and unboxings for the
whole world to see and enjoy. He still aspires to be a full time content creator and
hopefully he is able to achieve that goal. His videos are funny and informative at the
same time which is the type of content I aspire to create as well, so the structure of his
videos helped me to structure my videos.

5. Genres That Inspire
Me
At the moment I am currently being heavily inspired by animation/story time
content, because I really like the fact that you can express your feelings and
experiences through the form of art and entertainment. These videos inspire
me to write my own scripts about my own personal experiences and opinions
and create my own videos. I like the fact I can put my own twist on the videos
because everyone’s videos feel super personalised and unique, whether it be
family friendly fun stuff or deeper and more mature stuff. Even though I’m not
an amazing animator I can still use character stills to show expression and you
can go down the commentary route if you want to make quicker less time
consuming content. Personally I’m using character stills at the moment and
sometimes I’ll have gameplay in the background, I really like the idea of making
more mature content that is targeted at people who are 13+. I will most likely
integrate my local identity into my videos and talk about what it’s like to live
where I live. I started writing scripts when I was 14 years old and even though
my thoughts and feelings have evolved since then, I still enjoy writing scripts
and creating my own content. The genre has helped me find what content I
want to create because I don’t like being trapped in a box. I like the fact I can
talk about what I want to talk about at the time.

6. Higher Education Options - Ucas
Upon signing up to and exploring the Ucas website I was able to navigate and find some higher education
options after college including that of BA (Hons) and HNC/HND that I could potentially do. The selections I
have looked at are those of which will give me the necessary training in the media industry which will help
me find a job I want. A lot of jobs actually prefer experience over qualifications, so therefore going to
university and getting qualifications that don’t offer much practical experience might not be the best thing to
do. I would personally like to work within content creation so I want to make sure the course I pick involves
technical skill.
I’ve found a university course called media production, this course would focus on the technical side of
media and help give me some more time to hone and perfect my technical skill. It even suggests I will be
working with the BBC, Capital FM, Sunderland AFC and many more companies if I chose this course. It is
a 3 year course if I take it full time and a 6 year course if I take it part time, and it’s a BA (Hons). I also
found a course called media, culture and communication. This course is more based around media
theories and patterns and how they impact society. In this course you look more at cultural studies and how
to analyse media. I will gain a range of transferable skills including presentation skills, critical analysis,
independent thinking, written and research skills, and the ability to work in groups and on your own. In your
final year, you will put your skills and knowledge into practice in a major independent research project.
University courses would be a good option if I want to get a better qualification, however it is another form
of higher education and personally I would rather get a job or create my own content than go to University.

7. Higher Education Options
- Apprenticeships
GOV.uk has showed several media related apprenticeships within my area. One of them was a
field engineer apprenticeship. I would be installing or fixing products in their homes and offering
them advice. They also provide services to small business customers including shops, offices
and homeworkers. As an apprentice, I would join their Consumer Field Operations team and
help them deliver services to keep the nation connected. I would get around 20 extra days off a
year compared to the average full-time job. I would also work around two out of every three
Saturdays, with all shift schedules TBC, agreed months in advance (you will work 37.5 hours a
week). All Virgin Media O2 apprenticeships are permanent, so if I successfully complete the
apprenticeship, I will have a role as a Field Engineer waiting for me, with a salary from £29,000.
However I would need a full UK driving licence because I’d be visiting customers across the
region, providing them with a friendly, knowledgeable service and connecting them to what
really matters. I must also be at least 18 years old.
Virgin Media and O2 joined forces combining the UK’s largest and most reliable mobile network
with a broadband network offering the fastest widely available broadband speeds. They are the
corporate brand of a 50:50 joint venture between Liberty Global and Telefónica SA and are now
one of the UK’s largest businesses. It’s a brilliant time to join them.
If I wanted to take this apprenticeship I would have to apply by the 14th November 2022, as well
as this I would have to learn to drive, so getting all of this done in time would be tricky. Getting
an apprenticeship would be good for experience, however I would much prefer getting a job or
creating my own content.

8. Job Options –
YouTube.com (Google
AdSense)
A potential job avenue within the media industry would be
YouTube, I already have 1 account in the partner program and
if everything goes to plan with my other account I will hopefully
have 2. This means I am making money from my videos. As I
mentioned before I’m already making money from 1 of my
accounts, so I am already making a form of income from
content creation. Even though it isn’t an insane amount at the
moment it’s still a decent amount of money and everything
adds up in they end. If I am able to grow my other channel
there is a good chance I could YouTube for a living, so I’m
going to keep the option open. However the money you make
from YouTube is not consistent due to your views going up
and down and ad revenue being different at different times of
the year. This means that I might not always make the same
amount of money each month, so YouTube is not like an
ordinary job where you get a set wage.

9. Job Options – A Love
Supreme
So recently I have been doing my work placement at A love
Supreme in Sunderland, ALS is a shop in Sunderland where they
sell merchandise, create articles and fanzines about SAFC and they
even have a café where they serve food. When I was there I wrote
an article, dealt with orders and even cleaned the windows. The
article I wrote was a match preview for Sunderland VS. Wigan
Athletic that took place last Saturday (as of writing). In the article I
wrote about how I thought the game would play out, Wigan’s season
so far, Sunderland’s latest news and even my predicted 11s. I have
an Instagram account where I talk about my opinions on SAFC, so I
am experienced in this subject area. If I successfully complete my
work placement, I might get offered a job so ALS is another potential
job option for me. I quite enjoy writing articles so I would be open to
taking the job.