The document discusses using social media and mobile marketing to promote events. It begins with an agenda covering social media trends, using social media in all phases of event promotion, and using mobile technologies in all phases. The document then provides statistics on social media and mobile usage. It outlines 10 reasons to take a social and mobile approach to event promotion, including getting the word out faster, engaging attendees, and making information accessible in real time. Finally, it discusses best practices like creating shareable content, using platforms like Facebook, Twitter, and Foursquare, and leveraging influencers to promote the event.

1. INVITING MOBILE MARKETING TO THE PARTY
HOW BEST TO PROMOTE YOUR EVENT USING
SOCIAL MEDIA & MOBILE MARKETING

2. AGENDA
I. Social Going Mobile Trends
II. Using Social Media In All Phases
III. Using Mobile In All Phases
IV. Q&A: Use hashtag #somoevents
Who We Are
Alice Fuller, Stephen Jackson
Principal Consultant General Manager
Sheer Social RDZ Media Group
Twitter: @SheerSocial Twitter: @Roaddoggz

3. Q: Which Tool Do You Use Most To Promote Events?
A.Email
B.Social Media Marketing
C.Flyers
D.Mobile Marketing
E.Traditional Press (Radio/TV)
F.Word-of-Mouth

4. You Can Reach Your Audience Using Social Media
• 56% of Americans have
an online social profile.
• Nearly 25% use social
sites several times
throughout the day to feed
their “Social Habit.”

5. 400 Million
Google+
1.2 Billion
Facebook
800 Million
YouTube
500 Million
Twitter
LinkedIn
175 Million
Facebook Twitter Linkedin YouTube Google+

6. Social Is Going Mobile FAST!
From This... To ....This
A Change Has Come! Are YOU Ready?

7. Social Has Responded To The Mobile Call
“[We] anticipate that the rate of growth in mobile
usage will exceed the growth in usage through
personal computers for the foreseeable future.”
Quote from Facebook Sept. 2012 SEC Filing
• 61% of social networkers own a
smartphone
• 91% of mobile internet access is for social
activities verses 79% on desktops
•Even the 55+ demographic used mobile Sources: Hubspot.com , 2012 Neilsen Report
twice as much i2012 to access social sites

8. 200 Million videos seen
daily on mobile
100 Million Active Users,
40 Mill Photos Per DAY
14 Million Pinners Using
Mobile Web

9. 10 Reasons To Use A Social & Mobile Approach
1.Get The Word Out Faster And To More People
2.Can Be Inexpensive Compared To Traditional Marketing
3.Increase Web Traffic
4.Engage With Attendees Before, During, & After Event
5.Learn More About Attendees & Get Their Feedback
6.Provide Accessible Info In Real Time
7.Makes it Easy For Other To Help You Promote
8.Paperless
9.Email Integration
10.Calendar Integration

10. Using Social To Promote Event
Who’s YOUR Target Audience?
Where are they online?
How can you BEST reach them?
When will you start?
What’s your goal
How will you measure success?

11. Create Shareable Content
•Website links
•Landing Page links
•Blogs
•Videos
•Photos
•Press Releases
•Email Marketing
Templates
TIP: Even landing & registration
pages should be shareable via
social!

12. FACEBOOK EVENTS
PERSONAL PROFILE EVENT FAN PAGE EVENT
VS
Profile Event Pages and Fan
Page Events ARE NOT THE
SAME!
Person Profile Event Pages
have a lot more options.

13. Use Call To
Action...Buy!
Click! Order!
Use eye-catching
image,
logo, or flyer
Break up info
• Event Pages Are Indexed By Google into short
• Use keywords paragraphs.
• Use Event Page Link On Other Sites Make it easy to
• Consistently update SCAN quickly.
• Tag speakers, venues, sponsors

14. CREATE BUZZ
• Contest & Giveaways
• Cover Photo
• Friend Referral Apps
• Post Polls and Content
• Use Targeted Groups
• Facebook Ads
• Facebook Offers
* KNOW THE RULES BEFORE
YOU DO CONTEST OR
CREATE NEW COVER
PHOTO!

15. Register/Buy Through Facebook
“The easier you make it to register or buy the better!
•
Source: TechCruch.com, TheiOSpost.com

16. The Art of Tweet Conversation
• Introduce your event to NEW people
• Seek engagement Not just numbers
• Whose talking about your event?
• Be willing to offer rewards for RTs & mentions
• Consider Twitter ad buys

17. • One time event or annual?
HOW WILL YOU DISPLAY YOUR EVENT TWEETS?

18. Is Your Event LinkedIn?
Use status updates, ads, and....
CONNECTIONS * For company pages

19. Get Mobilized To Create Visuals
• Get visual fast using MOBILE APPS!
• Promotional videos & Testimonials
• Photos of speakers, venues, behind-the-scenes
• Post Topical images and flyers
• GREAT for on-the-go
content

20. Social Check-Ins
• Check-ins promote your event and venue in Facebook
newfeeds and Twitter.
• Check-in Incentives can boost foot traffic and event
participation
• Great integration of social and mobile
• Great for local marketing
Why Foursquare?
•BUILT FOR MOBILE MARKETING
•Badges
• Mayorship discounts & bragging rights
• Compete with friends
• Incentive for check-ins nearby
• Deeper analytics.

21. LEVERAGING SOCIAL INFLUENCE

22. 7 KEY POINTS
• Start early as possible!
• Set measurable goals
• Where is your audience online?
• Generate SHAREABLE Content
• Budget for Social Ads to increase REACH
• Measure success
• Expect and Prepare To USE MOBILE
APPS. Expect Attendees To BE MOBILE
before, during, AND AFTER EVENTS

23. GET 1 HR CONSULTATION ON PROMOTING YOUR
EVENT VIA SOCIAL MEDIA MARKETING!
WRITTEN CRITIQUE OF YOUR SOCIAL PROFILES
*
WHO TO TARGET, WHERE, & HOW FOR YOUR EVENT
*
LIST OF SPECIALIZED
SOCIAL MEDIA TOOLS THAT WILL HELP YOU PROMOTE YOUR EVENT
$150
Alice Fuller,
Principal Consultant,
Sheer Social
http://sheersocial.com/contact/
Subject: Event Consultation

24. GET READY FOR MOBILE
MARKETING!
with
Stephen Jackson, GM
RDZ Media Group, LLC

25. Inviting Mobile Marketing
to the Party
Stephen Jackson, General Manager
RDZ Media Group

26. Mobile & Social A Love Story

27. Mobile & Social = Love for Your Brand
• “If your plans don’t include mobile, then
your plans are not finished.”
– Wendy Clark, Senior Vice President, Integrated Marketing, Coca-
Cola (IAB Annual Leadership Meeting 2011)
• "The fact of the matter is that mobile
devices are going to be the majority of the
way that people get information.“
– Eric Schmidt, Executive Chairman, Google, March 2009

28. Mobile is Powering Social Media

29. Making Mobile & Social Work Together

30. Fit Mobile in the Equation
at the Planning Phase

31. Start with your mobile website
Traditional Mobile

32. Mobile Tools

33. Mobile Keywords & Short Codes

34. Mobile Text Reminder

35. Text-2-Screen

36. Mobile Voting via Text Message

37. Mobile Use for the Pre-Event
• Develop your mobile list
• Send out event text
reminders
• Text event updates

38. Grow your mobile list through social
media

39. QR Codes to Social Sites
Scan if you have Facebook on Scan if you have Twitter on your
your mobile phone. Mobile phone.

40. Mobile Use at the Event
• Text reminders of event
start times
• Text-2-Screen for
questions and
interactivity
• Text polling for event
activities
• Encourage attendees to
share photos & videos
• Share special offers
from sponsors

41. Encourage Consumers to Share Content

42. Mobile Use After the Event
• Send “Thank You” texts and mobile eCards
• Encourage attendees to share and tag content
• Use mobile polling for a recap of the event
• Send special offers from sponsors

43. Twitter
Drive mobile subscribers
by Tweeting Keywords &
shortcodes
Create compelling &
enticing mobile call to
actions
Use #hashtags with your
campaigns.

44. Less than half of advertisers have included Location Based
Services in their marketing plans.

45. Thank You for Participating