Learn what the win loss analysis process is; why or why not to conduct win loss; and the many benefits of doing win loss. Learn how to conduct win loss and what quantitative and quantitative results you can expect. Learn about best practices (or not) around win loss analysis. Get references for further reading on win loss.
The Q&A is available on the Cooperative Intelligence blog: bit.ly/1e0TNwi
Updated July 2016. Includes links to the book, "Win/Loss Analysis: How to Capture and Keep the Business You Want". Check it out on Amazon: http://a.co/cDSXH1G