In this slide, you will be able to learn other ways of extending your connecting through LinkedIn.

1. Enhancement of connections
AND Content development on

2. 1. Networking at events – exchange LinkedIn
profiles on-the-spot
2. Joining LinkedIn Groups
3. Give recommendations / endorsements of
skills & expertise among your own
network.
4. By checking out who have viewed your
profile and connect with them.
Extending your LinkedIn connection

3. • Increase of PERSONAL visibility.
• Enables you to demonstrate your professional expertise by
answering questions related to your expertise.
• Get further industry news or specific content that you want e.g.
sales strategies.
• Can join up to a maximum of 50 groups.
“Focus on providing value to a professional community rather than
delivering sales pitches or continually asking for job leads.
Demonstrate expertise first, then discuss opportunities with the
people you connect with.”
Importance of joining LinkedIn Groups

4. • Search for the groups most relevant to your background e.g.
association or industry groups related to your field.
• Steps to search and join LinkedIn Group:
oSelect “Groups” on the global navigation bar (search bar) >
Type in the keyword of the group which you wish to join >
Select “Join” on the group you wish to join and wait for an
approval from the group admin and you’re in!
Selecting a group with large number of members increases higher
visibility and active participation.
Key: Be involved actively!
Answer, Comment, Share & Question.
Selecting the right LinkedIn Groups

5. Contents development on LinkedIn
Importance of updating contents:
• To stay in touch with your connections.
• Maintain visibility on LinkedIn.
• LinkedIn notifies your connections of this activity in the
Network Activity section on their home page.

6. Contents development on LinkedIn
Suggestions of contents:
• Articles, slides or videos that features or showcase your
accomplishments / achievements and skills.
• Link to a blog post or relevant news story.
• Let your connections know what’s new in your professional life.
Suggested news source:
• Google Alerts - https://www.google.com/alerts
• Buzzsumo - https://app.buzzsumo.com/
• LinkedIn Groups

7. 1. Networking at events – exchange LinkedIn
profiles on-the-spot
2. Joining LinkedIn Groups
3. Give recommendations / endorsements
of skills & expertise among your own
network.
4. By checking out who have viewed your
profile and connect with them.
Extending your LinkedIn connection

8. Why is Recommendations & Endorsements are important?
The right recommendation / endorsement help you establish and
promote your own professional brand – YOUR NAME!

9. • An alternative to reach out to people who you have not spoken with
in a while.
• Will pull in potential customer/partner to look for you based on your
expertise given as well as the professional point of view given by
others e.g. by sending you an InMail or not, and on and on.
Why is Recommendations & Endorsements are important?

10. How do I start?
1. Click on the arrow beside "Send Message" and click "Recommend".

11. How do I start?
2. Thereafter, it will lead you to a page for you to fill up or write your recommendations towards the person and click
"Send".

12. How do I start?
3. Your recommendation towards the person will appear below at their Homepage.
*Below image was taken from Dr Mazlan Abbas, REDtone IoT CEO’s LinkedIn.

13. [Descriptive phrase] is the phrase that comes to mind when I think
about [name]. I’ve had the pleasure of knowing [name] for [length of
time], during which [description of your working relationship]. Above
all, I was impressed with [name]’s ability to [description of what makes
person really stand out]. And, of course, his/her [personality
trait]. [Name] would be a true asset for any positions requiring [1-2
skills needed for position] and comes with my
heartfelt recommendation.
- Source: Forbes

14. ASK - Don’t be shy to reach out and ask for a
recommendation.
GIVE - Take a few moments to acknowledge
the skills and accomplishments of your peers
/ customers in either past or present with
either an endorsement or recommendation,
and maybe they’ll do the same!
Where
do I
start?

15. Thank you