What is the key to successful innovation? In this presentation delivered at the Bosch Connected World in March 2016, Bastian Unterberg explores some of the key challenges facing global brands in the digital era and how open innovation and collaborative problem solving at interenet scale helps global brands overcome them.

1. BOSCH #BCX16 | Berlin | March 09th, 2016Kickstarting Innovation With Crowdstorms | Bastian Unterberg
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2. #Yeah TIMES OF CHANGE
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg

3. TIMES OF CHANGE #Ouch
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg

4. BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
Unprecedented SPEED of change
“The fourth industrial revolution will bring change at a speed, scale,
and force unlike anything we’ve experienced before.” - World Economic Forum

5. The LARGE ORGANIZATION Dilemma
● Most large organizations today are not equipped to cope with such a paradigm shift.
● Organizational routines and mindset block system-wide innovation.
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg

6. How do big organizations access INNOVATION?
● For most, the strategy starts outside the organization
● From accelerators, conferences, and venture arms, to facilitating innovation through innovation labs and HR methods like co-working
● These interfaces all can be effective, but there’s another option that’s gaining traction for it’s speed, scope, and ROI
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg

7. Introducing CROWDSTORMING
● Screening global innovation with a crowd-based approach
● Leveraging 80 000+ creatives powering large scale think tanks
● A structured process filters out the best solutions in a just few weeks
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg

8. What is next? HOW DO I WANT TO WORK?
● “Put talent first” led to the founding idea
● Up-and-coming talents are increasingly looking for flexibility
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg

9. Most of today’s work environments DO NOT NURTURE CREATIVE TALENT
● Traditional work environments do not match the DNA of the next generation of talent
● High entry barriers and line organization limits creativity
● Fighting the system is at least as important as having good ideas
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg

10. A SOCIAL WORK ENVIRONMENT fostering proactive minds
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● Focus on mass-collaboration and creativity
● Interdisciplinary thinking + new interpretation of work
● Fostering proactive minds and freedom to be as good or bad as you want to be

11. LEARNINGS that made a difference for us (and our clients)
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● 80 000+ creative talents from 153 countries
● 380+ large scale projects for more than 100 large, global organizations to date
● High bandwidth of challenges from communication to product / service innovation to new business models

12. LESSON: Collaboration enables COMPLEX PROBLEM
SOLVING
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg

13. AUDI: How can we improve UX for the whole family?
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● 2 500+ Service Designers, Architects, Product Designers collaborated together
● Consumer feedback from around the world

14. TOTAL OIL: What does the GAS STATION of the future look like?
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● 2 500+ Service designers, architects and product designers collaborated
● Interdisciplinary input helped to solve an incredibly complex challenge
● Total received global observations, impressions, and feedback from consumers

15. CISCO/ LIFE EDITED: How will we LIVE IN APARTMENTS in the future?
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● 4 500+ Interior Designers, Product Designers, and Architects collaborated
● 16-member jury, including Tim Ferriss (4-Hour Work Week) and Yves Behar
● 15 Million+ organic media impressions via New York Times, Huffington Post,Mashable, and more!

16. SOCIAL CREATIVE PROCESS and community spirit promotes LEARNING & PROFESSIONAL GROWTH
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● Community support keeps the output aligned and the community strong
● Feedback helps learning and professional growth
● Collaboration – cross-border and interdisciplinary – creates brand-new perspectives
CREATIVE BRIEF IDEA SUBMISSION EVALUATION WINNERS

17. CALLING THE SHOTS collectively establishes OWNERSHIP
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● Sharing ownership in decision making drives engagement
● Wisdom of crowds delivers insights
● Collective actions build trust

18. Founder & CEO, jovoto
bunterberg@jovoto.com | @bunterberg
HAPPY TALENT drives BETTER results
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
BASTIAN UNTERBERG