Presented on December 7th 2011 by Liz Ngonzi, during the Kenya Association of Fundraising Professionals' 18th Easterna Africa Resource Mobilisation Workshop in Mombasa, Kenya. More information: http://lizngonzi.squarespace.com/

1. Touching Hearts:
The Donor Next Door
Presented by Liz Ngonzi
Adjunct Instructor, New York University Heyman Center for
Philanthropy & Fundraising
Founder / CEO, Amazing Taste, LLC
Wednesday 7/12/2011
16.00–17.30
Kenya Association of Fundraising Professionals
18 th Eastern Africa Resource Mobilisation Workshop
Mombasa, Kenya
@LizNgonzi

2. @LizNgonzi

3. What types of donors does your NGO
typically target?
@LizNgonzi

4. Your NGO’s efforts to engage Africans
and the Diaspora
Source: windconcernsontario.wordpress.com
@LizNgonzi

5. Celebrity
colonization
of Africa
Source: motherjones.com @LizNgonzi

6. African charity
Google image
result
Source: http://www.coloribus.com/adsarchive/prints/childrens-charity-african-3777805/ @LizNgonzi

7. African Charity Google Image Results
Source:
http://bestofmichaeljackson.jclondon.com/2010/05/15/p
Source: justjared.buzznet.com
hoto-big-hearted-michael-jackson-in-africa/
Source: heartacheinafrica.blogspot.com
Source: theatlanticwire.com
Source: telegraph.co.uk
Source: politico.ie
@LizNgonzi

8. Paradigm shift
Africans Act 4 Africa
http://youtu.be/3Mm9nBTwgYg @LizNgonzi

9. Paradigm shift
Source: http://www.ladybrillemag.com/2011/08/ladybrille- Andrew Adansi-Bonnah, 11 year-
magazines-2011-best-african-inspired-blogs-to-read.html old Ghanaian boy raising $13
million for famine victims.
@LizNgonzi

10. Paradigm shift case study:
“Sticks in a bundle are unbreakable.” ~Kenyan Proverb @LizNgonzi

11. Enabling factors for engaging
donors next door
1. Recognition of the strength and
value of the Diaspora
2. Innovations developed on the
continent to its people’s benefit
3. Increased connectivity driven by
growth of online / mobile channels
4. Rise of African bloggers and story
tellers
5. Re-branding of Africa to increase
tourism and investments
6. Strengthening relationship between
Source: Annansi Chronicles Africa and African-Americans
@LizNgonzi

12. African Diaspora Worldwide
Source: nationmaster.com @LizNgonzi

13. Source: nationmaster.com
African
Diaspora
Worldwide
Your Potential market: 40 million+
@LizNgonzi

14. 30 million emigrants from Africa’s 54
nations send $40 billion / annum to their
families and communities on the continent.
Source: International Fund for Agricultural Development (IFAD) @LizNgonzi

15. Giving priorities
Target: African Americans African
Immigrants
Geographic While many focus on domestic giving, Individuals are most
Focus: organizations such as Africacare have interested in giving back to
facilitated their giving to Africa. their own country.
Causes Humanitarian causes; institutional First- and second-
Supported: development (schools and churches); generation immigrants
social issues; education; political typically give back via
causes; and arts and cultural remittances to their families
enrichment. and communities.
Type of Giving: Tend to donate to individuals and Have limited interest in
organizations in immediate need rather providing unrestricted funds
than making more formal planned to cover global efforts or
gifts to open-ended funds and charities. overhead.
Sources:
http://carnegie.org/publications/carnegie-reporter/single/view/article/item/200/
http://www.slideshare.net/GlobalGiving/globalgiving-diaspora-fundraising @LizNgonzi

16. Myths about NGOs that you need to
overcome
Source: http://www.webseoanalytics.com/blog/the-top-20-seo-myths-you-should-be-aware-of/
@LizNgonzi

17. Overcoming the myths
@LizNgonzi

18. Where to engage the African Diaspora
Source: http://www.mediabuyerplanner.com/entry/109112/social-media-cause-engagement-linked-for-
african-americans-and-hispanics/
@LizNgonzi

19. Where to engage the African Diaspora
Source: http://www.thinkwithgoogle.com/insights/library/infographics/five-truths-of-the-digital-
african-american-consumer/
@LizNgonzi

20. Bonus:
China has a
strategy for
Africa…
what’s yours
for China?
Source: http://www.fastcompany.com/magazine/126/special-report-china-in-africa.html
@LizNgonzi

21. Asante Sana!
?
@LizNgonzi

22. Liz Ngonzi
En33@NYU.edu / Ngonzi@Amazing-Taste.com
@LizNgonzi
+1 646.397.7782
SlideShare.net/ElizabethNgonzi
Epsilen.com/en33