If you want to grow to the next level, you don’t need a marketing agency. They: - take too long to succeed (who has time to wait 6 months?) - are too expensive (when there are so many low cost/no cost ways to create demand) - create dependency on outsiders (when there is so much skill already in your business) The world has changed! The new model is not to outsource your marketing but embed inside your company the system to feed yourself forever, and learn how to do it in just 90 days!

1. Hello...
Scaling up
your clever
B2B?
Things to do...
HIRE AMARKETINGEXPERT(a really good one,not like last
time)

2. Now… wait 6
months and see
if ‘they work’
Tick tock...
Tick tock...
zzz...zzz...

3. Usually the
leads they
promise don’t
materialise.
Now what? Start again… with
another ‘expert’ or agency.
more ticking...
more tocking...

4. Meanwhile…
tick
tock...
tick
tock...
tick
tock... tick
tock...

5. Your
expectations
have gone up,
in anticipation.
You need these
new leads. Eek indeed!
Eek!

7. And we
should know...

8. We used to be that agency.
We wrote
the book... Ok, books

9. Few agencies have
successfully launched
and grown more B2B
propositions than us…

11. But those days are over
The world has changed...
Why?

12. Old way
= assume your
product is exactly
what the market
wants and entrust a
marketing expert or
channel with your
budget to reach them.
Hope it works.
Lean Start Up
= learning what works
by testing the product,
message and channel
- quickly and cheaply,
then confidently
investing your
budget.
Know it works.

13. 6 months = too long to
wait for campaign results.
Lean start up means we can (and you
should too) learn what works in 6 days.
1
sigh...

14. “Marketing” now means
creating pull in many
different channels
We are super-experienced, pioneering what’s
new and we’re not an agency so we’re all
about low cost / no cost methods that work.
2

15. You probably sell something
complex that most agencies
will struggle with
So outsourcing your
strategic messaging to
them is going to waste time
3
“Um,
ok…”
“We deliver
world class solutions to
enhance our clients’ cloud
readiness and as an enabler
to organisational
optimisation!”

16. No one wants to pay an
agency for stuff that’s free or
they can do themselves
For example: A tweet costs £0.00. And some of
your current team will be good at this already.
We’ll turn their skills into your growth.
4

17. So what’s the
new
way?
this way...

18. They need help
building their own
marketing system.
We believe businesses trying to
scale don’t need a marketing agency.
They need to learn to create demand
themselves, forever.
Brand
Social
media
Graphic
design
Media
relations
Video
PPC

19. You might call this:
(If you were feeling quite fancy)
Growth

20. is the internal Growth Transformation
powerhouse. We:
find and codify
the approach
that consistently
wins new
business
and that’s
unique to your
proposition and
market
set up your
message,
systems
and people
to generate
demand,
today and
forever
re-energise
your whole
business with
the knowledge
and
confidence
by creating
growth
together, as
we go.

21. So basically, create
demand for you and
then enable you to
sustain it without us.

22. We work with you for three months. Focus,
discover your ‘marketing machine’, run it
once, teach you how to run it. Go.
Then
we go.
See
ya
:)

23. Partner with one
of our growth
transformation
directors for 90
days.
Your GTD will lead you through a fast, structured process
that learns your marketing machine by ‘doing’ - quickly
validating what will affordably generate leads.
How it works…
Stop!

24. You’re buying energy, know-how
and confidence - and a tested lead
generation ‘machine’
+ Design and brand
+ Film
+ Content
+ Events
+ Social media
Your Transformation
Director is on your team
for 90 days working with
your leaders, teams and
subject matter experts,
on site once a week and
working ‘on’ your challenge
through the week.
In practice…
Included in the cost is rapidly
bringing to life your product and
message to allow it to be tested,
for example through:

25. Ok
sales
team
,
let’s
w
ork
out
EXACTLY
how
m
any
new
relationships
you
need
us
to
create
each
m
onth
Leadership team –
I’ll help you agree the
positioning and strategy
Claire, John,
Rachel –
let’s figure out
how to use your
social media
skills to build our
audience
Customer facing people!What do you know aboutcustomers that will helpus attract new ones?
Technical experts –
let’s sit down and extract
clever stuff from your
brain and create engaging
content.

26. Why do
we choose
this way?

27. We’re natural system-
builders, people-energisers,
skills transferers and
market discoverers.
We could just take your
money and generate leads.
But it would be quite dull
and eventually you’d say...
‘Hey, we can
do this
ourselves!’

28. Invest in a marketing ‘expert’ or agency......
and they MIGHT deliver the
leads you need.
Partner with
for 90 days to
transform your ability
to generate demand
yourself.
RESULT!

29. Take digital product company
Unboxed Consulting
2013
Agencies: 3 in 3 years
Growth through
marketing: 0%
Turnover: £1.8million –
static for 3 years.
2016
Agencies: none – just a
Growth Transformation
Director
Growth through
marketing: 60%
Turnover: £4.2million
CASE
STUDY’

30. Curious?
Come and tell us about your
business.
www.onefishtwofish.co.uk
hello@onefishtwofish.co.uk
0118 3217457