IA projects often need approval from gatekeepers who don’t fully understand your complex project. In this talk, a product manager & a taxonomist will present a case study of the tools they used to convince designers, engineers, and analysts to buy into a complex data & IA project. Learn how a team of 4 people with no engineers or designers made a business case to launch sitewide filters on Etsy.com.
They’ll discuss how they identified gatekeepers, learned about the dependencies between different systems, struggled to maintain visibility with a team of remote employees, how they put themselves on the roadmaps of gatekeepers already overloaded with goals of their own, learned how to gain access to analytics to inform design and measure success, and successfully ran a winning experiment to help gatekeepers understand that their complex project was worth saying yes to.
This talk was given at Information Architecture Conference in Orlando on March 16, 2019.