Eliza Dumitrache

Malta Malta

Acquisition Strategist at Casumo

Technology / Software / Internet

Over 11 years experience in managing digital projects, developing and implementing strategies and innovating online business models and digital operations worldwide with focus on Europe and USA. Strong focus on SEM and other performance marketing channels (Google, Bing, Facebook, Twitter, etc.) and leveraging social marketing channels for direct response campaigns. Proven track track record of exporting business outside the home country at high performance KPIs, with particular in-depth knowledge of SaaS business models. In-depth knowledge and understanding of global ad platforms with a proven track record of leading innovative, effective marketing strategies (e.g. structuring A/B tes...