It's never easy writing about yourself, especially for your business website! I go over the top 5 tips to help you craft your About page.

1. 5 Ways to NAIL
Your About Us
Page
(+ EXAMPLES)!
5 Ways to NAIL
Your About Us
Page

2. WHAT IS THE ABOUT
PAGE FOR?
J U S T L I Z Z I . C O M
Showcase what
differentiates
your business
Tell people
your values as
a company
Describe who
you are and
why people
should care
Build trust
with the
reader

3. THE ABOUT PAGE IS ONE OF
THE MOST IMPORTANT
PAGES ON YOUR WEBSITE
B u t a l s o o n e o f t h e m o s t
d i f f i c u l t t o w r i t e
J U S T L I Z Z I . C O M

4. J U S T L I Z Z I . C O M
Tip 1:
Make it about your audience

5. W h i l e t h i s i s y o u r s t o r y , n e v e r
l o s e s i g h t o f w h o t h i s i s a l l
f o r .
J U S T L I Z Z I . C O M
INTEGRATE LANGUAGE THAT
RESONATES WITH YOUR
READERS
EMPATHIZE WITH THEIR
SITUATION
EXPLAIN WHY YOUR SITE
WAS CREATED JUST FOR
THEM
EXAMPLE: LEHA LONG

6. Tip 2:
Don't be boring
J U S T L I Z Z I . C O M

7. D o n ' t f e e l p r e s s u r e d t o s t u f f
y o u r A b o u t U s p a g e w i t h
i n d u s t r y j a r g o n t o p r o v e y o u r
a u t h o r i t y .
J U S T L I Z Z I . C O M
SHOW YOUR PERSONALITY
BE MORE FOCUSED ON YOUR
BRAND VOICE
EVERY BUSINESS HAS A
STORY, TELL YOURS HERE!
EXAMPLE: BLUE HILLS MANAGEMENT

8. Tip 3:
Get your main point across
J U S T L I Z Z I . C O M

9. M a k e s u r e y o u r v a l u e s ,
m i s s i o n s a n d o v e r a l l i n t e n t o f
y o u r c o m p a n y i s m a d e c l e a r .
S T A Y T R U E T O Y O U R V O I C E
L O N G E R D O E S N ' T E Q U A L
B E T T E R
D O N ' T F O R G E T T O T E L L Y O U R
R E A D E R S W H A T Y O U C A N D O
F O R T H E M !
J U S T L I Z Z I . C O M
EXAMPLE: MISS WHATCOM COUNTY

10. Tip 4:
Don't make it all about the
'text'
J U S T L I Z Z I . C O M

11. C o n s i d e r t h e d e s i g n o f y o u r
A b o u t p a g e j u s t a s m u c h a s
t h e c o n t e n t .
J U S T L I Z Z I . C O M
D O N ' T B E A F R A I D T O U T I L I Z E
P H O T O S & V I D E O S
C O N T E N T I S N ' T J U S T T E X T
T H E G O A L I S T O C R E A T E A
P O S I T I V E E X P E R I E N C E F O R
Y O U R R E A D E R S
EXAMPLE: PORTRAITS BY JAIME

12. Tip 5:
Always end with a call to
action
J U S T L I Z Z I . C O M

13. T e l l y o u r r e a d e r s w h a t t h e y
s h o u l d d o n e x t .
E N D Y O U R A B O U T P A G E W I T H
A G E N T L E C T A
A N I N V I T E T O Y O U R S E R V I C E
P A G E , P O P U L A R P O S T S , O R
E V E N A N E M A I L S I G N U P P A G E
W O U L D W O R K !
G I V I N G A P A T H O F W H E R E T O
G O N E X T H E L P S W I T H K E E P I N G
R E A D E R S O N Y O U R S I T E
EXAMPLE: LIZZI J FITNESS
J U S T L I Z Z I . C O M

14. BONUS TIP 6:
I F Y O U A R E S T I L L F E E L I N G S T U C K ,
C O N S I D E R W O R K I N G W I T H A
C O N T E N T P R O F E S S I O N A L T O
C R E A T E Y O U R A B O U T P A G E !
WHEN IN DOUBT, HIRE OUT
J U S T L I Z Z I . C O M

15. J U S T L I Z Z I . C O M
I F Y O U A R E S T I L L F E E L I N G S T U C K ,
C O N S I D E R W O R K I N G W I T H A
C O N T E N T P R O F E S S I O N A L T O
C R E A T E Y O U R A B O U T P A G E !
Allexamplesshownhere
werecreatedbyafreelance
contentwriter!

16. J U S T L I Z Z I . C O M
My goal is to help you make
content that builds a
connection between you and
your audience.
That would be me. Hey, I'm
Lizzi.
Interested in learning more?
Connect with me at JustLizzi.com!

17. L i k e w h a t y o u r e a d ?
C h e c k o u t t h e o r i g i n a l
b l o g p o s t a n d m o r e t i p s
o n J u s t L i z z i . c o m
Thank you!