Target audience research -questionnaire results

Target Audience
Research
Fast Food Questionnaire Results
Question One
0
2
4
6
8
10
12
14
16
18
Male Female
Numberofpeople
Gender
1. Male or Female
To match our desired target audience we have gathered
responses from both males and females. We did this
because fast-food is not specific to just one gender.
Because we have questioned more males than females
(17 males and 13 females) then this means that it will
lead to male bias in the documentary.
Question Two
16-25 26-35 36-45 46-55
Series1 25 2 2 1
0
5
10
15
20
25
30Numberofpeople
2. How old are you?
We have made sure to get responses from the ages of 16-55, as this is
our target audience and almost everyone eats or has eaten fast food. Also
these are the people who would be going out to buy it themselves. Most of
our questionnaires were filled out by the age group 16-25, this means that
our answers will relate more specifically to their age range instead of our
full target audience.
Question Three
0
2
4
6
8
10
12Numberofpeople
3. What's your favourite colour?
Blue
Red
Green
Yellow
Pink
Orange
Black
White
Purple
Other
By discovering the favourite colours of our target audience we will be able to
use these in our documentary and know that it will please the majority of our
target audience. Since the most popular colours were ‘blue’ (10 people) we
will use this colour for the majority of our graphics. The least popular colours
were ‘black and white’ with no votes. Green (6 votes) and red (4 votes) were
the second and third favourite colours with pink and purple (3 people each)
coming next then yellow and orange (2 people). The other option included
colours such as ‘turquoise’.
Question Four
0 2 4 6 8 10
Pop
Rock 'n' Roll
Dance
Alternative
R&B
Other
Number of people
4. What's your favourite genre of
music?
The most popular genres of music were ‘Rock ‘n’ Roll’ and ‘Pop’ with an
equal number of five people each choosing these genres. The ‘other’ option
included genres such as; country and jazz. The alternative category was
the least popular with on three people choosing it as their favourite genre.
Since ‘Pop’ music is more associated with fast-food than ‘Rock ‘n’ Roll’ that
is the genre of music that we will incorporate into our documentary.
Question Five
0
2
4
6
8
10
12
14
16
Never Once a month
or less
Once a week More than
once a week
Numberofpeople
5. How often do you eat Fast Food?
Question Six
0
2
4
6
8
10
12
Numberofpeople
Fast Food Restaurant
6. What is your favourite fast food
restaurant?
In question five we asked how often
they ate fast-food and found out that
most people (14/30) eat fast-food
‘once a month or less. This shows
that a lot people eat fast food and
they eat it quite regularly too as only
one person answered ‘never’ and
the rest were split quite evenly
between ‘once a week’ (8/30) and
‘more than once a week’(7/30).
In question six we found out that the
most popular fast-food restaurant is
McDonalds voted by ten people
followed by KFC voted by eight. An
advantage of this is that we can
focus on these restaurants in our
documentary. ‘Subway’ and ‘other’
both received five people’s votes and
‘Burger King’ was the least favourite
with only two votes.
Question Seven
0 2 4 6 8 10 12 14 16 18
ITV
Channel 4
Channel 5
Sky1
Number of people
TelevisionChannel
7. What is your favourite television
channel?
By asking our target audience which their favourite channel is we found out that for over half –sixteen
people- ‘Channel 4’ is their favourite channel. This means that we can programme our documentary on
Channel 4 as this is the channel that our target audience is most likely to watch and so is the channel we
would get the most views and success on, however this is still biased to males and the age group 16-25.
The second favourite chosen by eleven people was ITV, then Channel 5 was only two people’s favourite
channel. Sky1 was the least favourite channel as only one person chose it, this means that we shouldn’t
schedule our documentary on this channel as it is more unlikely to be watched on Sky1 compared to
Channel 5, ITV and Channel 4.
Question Eight and Nine
9
15
1 3 24 1
23
2
0
5
10
15
20
25
KFC McDonalds Subway Burger King Other
8/9. Which Fast Food restaurant do you think is the
unhealthiest and healthiest?
Unhealthiest
Healthiest
For our eighth question we asked which fast-food restaurant they thought was the unhealthiest and for
our ninth question which is the healthiest. By comparing both questions we have found out that most
people think that Subway is the healthiest as it was selected by twenty-three people as ‘healthiest’ and
only one person said it was the ‘unhealthiest’. McDonalds was selected as the least healthiest with only
one ‘healthy’ vote and it is concluded as the most unhealthy with fifteen ‘unhealthiest’ votes. We can
use these statistics within our documentary. KFC was seen as the second unhealthiest fast-food
restaurant with nine people voting it as unhealthy, however four other people did think it was healthy. In
conclusion when discussing the healthiness of fast-food restaurants we can find out which fast-food
restaurant is actually the healthiest and unhealthiest and compare them to our audiences thoughts.
Question 10
0
2
4
6
8
10
12
14
16
Nutrition Business Profit Health
Standards
Making of the
product
Other
Numberofpeople
10. What information about Fast Food would like to
know more about?
In this question we asked our target audience what information they would like to
know more about. Most want to know about the ‘making of the product’ with 14
people choosing that as the thing they’d like to know more about and then
‘nutrition’, with 8 votes. The less favourable options were Business (2 votes), Profit
(1 vote) and Health Standards (2 votes). This means that we’ll be focusing on the
making of the product and nutrition more within our documentary.
Question Eleven
A story
12%
Educate the
audience
31%
A powerful
social message
17%
Something you
can relate to
12%
Entertain the
audience
21%
Other
7%
11. What do you look for in a documentary?
(select all that apply)
To help us to create our
documentary we asked our target
audience what they look for in
documentaries. 31% of our target
audience want to be ‘educated’ this
means we have to provide
intellectual and factual information
about fast-food restaurants and
inform our audience of information
they may not have known about
before. 21% of our audience also
want to be entertained which
means that we have to keep our
documentary interesting for
example using
music, montages, graphics etc.
Various other options such as a
story, a powerful social message
and something you can relate to
made up the remaining 48%, with
the least voted being a story and
something you can relate to, both
with 12%.
Question Twelve
64%
33%
3%
12. Do you consider Fast Food to
be a big problem in the UK?
Yes No Unsure
Through our questionnaire we
have found out that 64% of our
target audience consider fast-
food to be a big problem in the
UK, with 33% saying no and
3% being unsure, reinforcing
the relevance of the
documentary due to it being a
main focal topic within todays
society, as shown by the
results, a reason for nearly two
thirds of those asked saying
yes may be due to the
increase in obesity within the
UK over recent years.
Question Thirteen
0
5
10
15
20
25
Friends Family Alone
Numberofpeople
13. Who are you most likely to go to Fast
Food restaurants with?
Question Fourteen
0
2
4
6
8
10
Arial Impact Bradley Hand
ITC
Comic Sans
MS
Verdana Other
Numberofpeople
Types of font
14. Which font do you prefer?
Question thirteen asked with
whom people are most likely to
go restaurants with and friends
was the most voted answer with
20 of the 30 votes, then family
with 7 and alone with 3.
In question fourteen we found
that our target audience
preferred the fonts ‘Arial’ and
‘Comic Sans MS’, due to them
getting the most votes with 9
each. Other fonts such as
impact, with 5 votes, Bradley
Hand ITC, with 4 votes, and
Verdana, with 2 votes, had a
share of favouritism but were
not the highest voted, with a
total of 11 votes.
Question Fifteen
Yes
47%
No
53%
15. Do you think Fast Food is the
main cause of obesity?
The results of question fifteen
surprised us as we thought that
more people would say ‘yes’
fast-food is the main cause of
obesity. We thought it was going
to be a clear winner but as you
can see there are about the
same. Instead we found that
more people said ‘no’ though it
is still quite evenly balanced.
Since finding this out we can
ask people in the documentary
if they think that fast-food is the
main cause of obesity and if not
what do they think the actual
cause is
Question Sixteen
Taste Price Quick Easy Other
Series1 6 9 16 5 3
0
5
10
15
20
AxisTitle 16. Why do you think Fast Food
is so popular?
The results from question sixteen tell us that most people think fast-
food is so popular because its quick. We can use this as a question
in our interviews with people for our documentary to see how many
people agree or disagree. We might also be able to use this to
inform people in the documentary that most people go to Fast Food
restaurants because its quick so there is no waiting around.
Question Seventeen
O What is the first thing that comes to your mind when you think of the word
"fast-food"?
Many of the responses to this question included:
O McDonalds
O Food
O Burgers
O Unhealthy
O Fat
O Bad
O Good
O Easy
O Fast
O Cheap
From this we get our target audience’s initial thoughts about fast food. An
advantage of using an open question like this is that we get individuals thoughts
on fast-food on a micro scale. However, because it is an open question it is harder
to analyse and compare so we can’t make specific generalisations. This question
can be used in our documentary if then ask the interviewee to expand on their
answer and explain to us why these are the typical thoughts about fast-food and
we can find our how or if these thoughts effect the fast-food industry
Question Eighteen
Morning
3%
Afternoon
40%
Evening
34%
Night
13%
All
7%
Never
3%
18. When are you most likely to eat Fast Food? We found out that 40%
of our target audience
are most likely to eat
fast-food in the
afternoon and 34% are
most likely to eat fast-
food in the evening.
This is useful as it
means we will be able
to get relevant
observational footage.
This means it could be
better for us to film in
the afternoon/evening
to get better opinions
from our interviewee’s.
Question Nineteen
0
2
4
6
8
10
12
14
16
18
Never Sometimes, not oftenFrequently, often All the time
19. How often does time affect your
decisions about what to eat?
Question Twenty
0
2
4
6
8
10
12
£0-£5 £6-£10 £11-£15 £16-£20 £21+
20. How much money do you spend on
Fast Food a month?
In question nineteen we found
out that our target audience is
affected by time
‘sometimes, not often’. We
can use this question for our
interviews and further the
question to find out in what
circumstances time leads
them to eat fast-food.
In question twenty we
discovered how much money
our target audience spends
on fast-food in a month. Most
spend around £6-£10 a
month on fast-food. We can
use this information in the
documentary to find out how
important our target audience
is to the fast-food industry.
We could also use is at a fact
in the documentary when we
Narrate over the clips.
1 von 17

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Target audience research -questionnaire results

  • 1. Target Audience Research Fast Food Questionnaire Results
  • 2. Question One 0 2 4 6 8 10 12 14 16 18 Male Female Numberofpeople Gender 1. Male or Female To match our desired target audience we have gathered responses from both males and females. We did this because fast-food is not specific to just one gender. Because we have questioned more males than females (17 males and 13 females) then this means that it will lead to male bias in the documentary.
  • 3. Question Two 16-25 26-35 36-45 46-55 Series1 25 2 2 1 0 5 10 15 20 25 30Numberofpeople 2. How old are you? We have made sure to get responses from the ages of 16-55, as this is our target audience and almost everyone eats or has eaten fast food. Also these are the people who would be going out to buy it themselves. Most of our questionnaires were filled out by the age group 16-25, this means that our answers will relate more specifically to their age range instead of our full target audience.
  • 4. Question Three 0 2 4 6 8 10 12Numberofpeople 3. What's your favourite colour? Blue Red Green Yellow Pink Orange Black White Purple Other By discovering the favourite colours of our target audience we will be able to use these in our documentary and know that it will please the majority of our target audience. Since the most popular colours were ‘blue’ (10 people) we will use this colour for the majority of our graphics. The least popular colours were ‘black and white’ with no votes. Green (6 votes) and red (4 votes) were the second and third favourite colours with pink and purple (3 people each) coming next then yellow and orange (2 people). The other option included colours such as ‘turquoise’.
  • 5. Question Four 0 2 4 6 8 10 Pop Rock 'n' Roll Dance Alternative R&B Other Number of people 4. What's your favourite genre of music? The most popular genres of music were ‘Rock ‘n’ Roll’ and ‘Pop’ with an equal number of five people each choosing these genres. The ‘other’ option included genres such as; country and jazz. The alternative category was the least popular with on three people choosing it as their favourite genre. Since ‘Pop’ music is more associated with fast-food than ‘Rock ‘n’ Roll’ that is the genre of music that we will incorporate into our documentary.
  • 6. Question Five 0 2 4 6 8 10 12 14 16 Never Once a month or less Once a week More than once a week Numberofpeople 5. How often do you eat Fast Food? Question Six 0 2 4 6 8 10 12 Numberofpeople Fast Food Restaurant 6. What is your favourite fast food restaurant? In question five we asked how often they ate fast-food and found out that most people (14/30) eat fast-food ‘once a month or less. This shows that a lot people eat fast food and they eat it quite regularly too as only one person answered ‘never’ and the rest were split quite evenly between ‘once a week’ (8/30) and ‘more than once a week’(7/30). In question six we found out that the most popular fast-food restaurant is McDonalds voted by ten people followed by KFC voted by eight. An advantage of this is that we can focus on these restaurants in our documentary. ‘Subway’ and ‘other’ both received five people’s votes and ‘Burger King’ was the least favourite with only two votes.
  • 7. Question Seven 0 2 4 6 8 10 12 14 16 18 ITV Channel 4 Channel 5 Sky1 Number of people TelevisionChannel 7. What is your favourite television channel? By asking our target audience which their favourite channel is we found out that for over half –sixteen people- ‘Channel 4’ is their favourite channel. This means that we can programme our documentary on Channel 4 as this is the channel that our target audience is most likely to watch and so is the channel we would get the most views and success on, however this is still biased to males and the age group 16-25. The second favourite chosen by eleven people was ITV, then Channel 5 was only two people’s favourite channel. Sky1 was the least favourite channel as only one person chose it, this means that we shouldn’t schedule our documentary on this channel as it is more unlikely to be watched on Sky1 compared to Channel 5, ITV and Channel 4.
  • 8. Question Eight and Nine 9 15 1 3 24 1 23 2 0 5 10 15 20 25 KFC McDonalds Subway Burger King Other 8/9. Which Fast Food restaurant do you think is the unhealthiest and healthiest? Unhealthiest Healthiest For our eighth question we asked which fast-food restaurant they thought was the unhealthiest and for our ninth question which is the healthiest. By comparing both questions we have found out that most people think that Subway is the healthiest as it was selected by twenty-three people as ‘healthiest’ and only one person said it was the ‘unhealthiest’. McDonalds was selected as the least healthiest with only one ‘healthy’ vote and it is concluded as the most unhealthy with fifteen ‘unhealthiest’ votes. We can use these statistics within our documentary. KFC was seen as the second unhealthiest fast-food restaurant with nine people voting it as unhealthy, however four other people did think it was healthy. In conclusion when discussing the healthiness of fast-food restaurants we can find out which fast-food restaurant is actually the healthiest and unhealthiest and compare them to our audiences thoughts.
  • 9. Question 10 0 2 4 6 8 10 12 14 16 Nutrition Business Profit Health Standards Making of the product Other Numberofpeople 10. What information about Fast Food would like to know more about? In this question we asked our target audience what information they would like to know more about. Most want to know about the ‘making of the product’ with 14 people choosing that as the thing they’d like to know more about and then ‘nutrition’, with 8 votes. The less favourable options were Business (2 votes), Profit (1 vote) and Health Standards (2 votes). This means that we’ll be focusing on the making of the product and nutrition more within our documentary.
  • 10. Question Eleven A story 12% Educate the audience 31% A powerful social message 17% Something you can relate to 12% Entertain the audience 21% Other 7% 11. What do you look for in a documentary? (select all that apply) To help us to create our documentary we asked our target audience what they look for in documentaries. 31% of our target audience want to be ‘educated’ this means we have to provide intellectual and factual information about fast-food restaurants and inform our audience of information they may not have known about before. 21% of our audience also want to be entertained which means that we have to keep our documentary interesting for example using music, montages, graphics etc. Various other options such as a story, a powerful social message and something you can relate to made up the remaining 48%, with the least voted being a story and something you can relate to, both with 12%.
  • 11. Question Twelve 64% 33% 3% 12. Do you consider Fast Food to be a big problem in the UK? Yes No Unsure Through our questionnaire we have found out that 64% of our target audience consider fast- food to be a big problem in the UK, with 33% saying no and 3% being unsure, reinforcing the relevance of the documentary due to it being a main focal topic within todays society, as shown by the results, a reason for nearly two thirds of those asked saying yes may be due to the increase in obesity within the UK over recent years.
  • 12. Question Thirteen 0 5 10 15 20 25 Friends Family Alone Numberofpeople 13. Who are you most likely to go to Fast Food restaurants with? Question Fourteen 0 2 4 6 8 10 Arial Impact Bradley Hand ITC Comic Sans MS Verdana Other Numberofpeople Types of font 14. Which font do you prefer? Question thirteen asked with whom people are most likely to go restaurants with and friends was the most voted answer with 20 of the 30 votes, then family with 7 and alone with 3. In question fourteen we found that our target audience preferred the fonts ‘Arial’ and ‘Comic Sans MS’, due to them getting the most votes with 9 each. Other fonts such as impact, with 5 votes, Bradley Hand ITC, with 4 votes, and Verdana, with 2 votes, had a share of favouritism but were not the highest voted, with a total of 11 votes.
  • 13. Question Fifteen Yes 47% No 53% 15. Do you think Fast Food is the main cause of obesity? The results of question fifteen surprised us as we thought that more people would say ‘yes’ fast-food is the main cause of obesity. We thought it was going to be a clear winner but as you can see there are about the same. Instead we found that more people said ‘no’ though it is still quite evenly balanced. Since finding this out we can ask people in the documentary if they think that fast-food is the main cause of obesity and if not what do they think the actual cause is
  • 14. Question Sixteen Taste Price Quick Easy Other Series1 6 9 16 5 3 0 5 10 15 20 AxisTitle 16. Why do you think Fast Food is so popular? The results from question sixteen tell us that most people think fast- food is so popular because its quick. We can use this as a question in our interviews with people for our documentary to see how many people agree or disagree. We might also be able to use this to inform people in the documentary that most people go to Fast Food restaurants because its quick so there is no waiting around.
  • 15. Question Seventeen O What is the first thing that comes to your mind when you think of the word "fast-food"? Many of the responses to this question included: O McDonalds O Food O Burgers O Unhealthy O Fat O Bad O Good O Easy O Fast O Cheap From this we get our target audience’s initial thoughts about fast food. An advantage of using an open question like this is that we get individuals thoughts on fast-food on a micro scale. However, because it is an open question it is harder to analyse and compare so we can’t make specific generalisations. This question can be used in our documentary if then ask the interviewee to expand on their answer and explain to us why these are the typical thoughts about fast-food and we can find our how or if these thoughts effect the fast-food industry
  • 16. Question Eighteen Morning 3% Afternoon 40% Evening 34% Night 13% All 7% Never 3% 18. When are you most likely to eat Fast Food? We found out that 40% of our target audience are most likely to eat fast-food in the afternoon and 34% are most likely to eat fast- food in the evening. This is useful as it means we will be able to get relevant observational footage. This means it could be better for us to film in the afternoon/evening to get better opinions from our interviewee’s.
  • 17. Question Nineteen 0 2 4 6 8 10 12 14 16 18 Never Sometimes, not oftenFrequently, often All the time 19. How often does time affect your decisions about what to eat? Question Twenty 0 2 4 6 8 10 12 £0-£5 £6-£10 £11-£15 £16-£20 £21+ 20. How much money do you spend on Fast Food a month? In question nineteen we found out that our target audience is affected by time ‘sometimes, not often’. We can use this question for our interviews and further the question to find out in what circumstances time leads them to eat fast-food. In question twenty we discovered how much money our target audience spends on fast-food in a month. Most spend around £6-£10 a month on fast-food. We can use this information in the documentary to find out how important our target audience is to the fast-food industry. We could also use is at a fact in the documentary when we Narrate over the clips.