HAAGA-HELIA University Applied Sciences performance in World Design Capital Helsinki 2012 Year

1. World Design Capital
Helsinki 2012
HAAGA-HELIA University of Applied
Sciences

2. HAAGA-HELIA and the World Design Capital Year
• The WDC year consists of development
projects and events with partner organisations
• HAAGA-HELIA one of about 20 partners
• Seven HAAGA-HELIA projects chosen to be
part of the program for the WDC year

3. HAAGA-HELIA WDC-projects
Helsinki Working Life
• Experiental Cityshops • The meeting of
• Suomenlinna Tomorrow
• FutuAeroport • SYMBIO Living Lab
• The Metropolitan
Brand Education
• Porvoo Campus

4. Common goals
• Developing the future (tomorrow)
• Helsinki, education and working life are
targets of development
• New way of thinking – everything is possible
• Believe in your possibilities to influence

6. Visibility on WDC Helsinki 2012 Year
• Website -> www.huomisenmuotoilu.fi (in Finnish)
• Facebook ->Huomisen muotoilu HAAGA-HELIAssa (WDC)
• Visibility on Campuses
• Participation in events

7. HAAGA-HELIA’s WDC Projects

8. Porvoo Campus
• Develop methods of learning and learning
environment
• ”Living Lab” Porvoo Campus
• web pages: http://www.porvoocampus.fi/en

9. SYMBIO Living Lab
• Encourage young people to creative
entrepeneurship
• Encourage and support in self-realization
• Three videos in Finnish:
http://www.youtube.com/user/haagaheliayht
eistyo?feature=mhee

10. The meeting room of tomorrow
• Increase inspiration and creativity, by developing
meeting facilities and practices
• Testspace Griini in Hotel Haaga
• Modifiable and homey meeting room
• Brought the meeting design service to Finland
• Prezi: The Meeting of tomorrow
• Web pages: http://meetingoftomorrow.com/
• Video: http://youtu.be/vmy0XYqUY4w

11. Experiental Cityshops
• Improve the operation conditions of cityshops
• 35 partner shops in Helsinki downtown
• Research on buying habits in cityshops as base
for development
• Business students develop e.g marketing
campaigns

12. Suomenlinna – not only for picnique
• Bring forward the diversity of Suomenlinna:
world heritage site, historical value, diverse
tourist destination, a place to live
• Help in event planning, implementation,
communication and marketing

13. FutuAeroport
• Vision of the future of the airport and the
importance in building the Finnish brand
• Developing the airport services
• Helping in finding ”best practices” and ”next
practices”

14. The Metropolitan Brand
• Research and develop the Metropolitan brand
• Gather stories connected to the metropolitan
area
• Produce a handbook for actors and marketers of
the metropolitan area
• Research, how WDC 2012 year affect the
attraction and awareness of the area

15. Thank you!
More information:
Project coordinator Elisa Aunola
elisa.aunola@haaga-helia.fi