2. We do Market Research
The brands’ customer is our focus, his attitudes and behavior, its cultural and social
context and the influence of his deepest personal values in decision-making about
what, how and why to buy
3. We like to work connecting knowledge
Our marketing research approach is a continuum and fluid process of test and
feedback that provide to our clients a clear view of their market and customers.
We are skilled to propose the best sample design, motivated and involved to reach the
targeting customer and to assure the interviews with the highest quality standard
4. The tools we use to reach the customers
We are expert in managing field activity in marketing research: IntelliGO can activate
the most appropriate and efficient tool to achieve your market and target and to gain
information
Telephone Web/CAWI Face to Face
/CAPI
Quantitative data
collection
Focus group In Depth Ethnographic
Qualitative
tools
Dialogue
Temporary
Community: DTC
Web
sentiment
Community listening
Emotional
Tracking
Gaze / Eye
Tracking
Neuroscience ideas
and process learning
We can manage traditional quantitative interviews with the best
quality:Telephone, Face to Face (CAPI TABLET) and CAWI.
We have are available to find the most efficient and valuable
way to collect quantitative data
IntelliGO has its own location for focus groups an a team of
qualitative experts which can handle the more complex survey or
the simple telephone in depth interview. Our experts are skilled
to manage multiple levels: the description of the phenomenon,
the in deep analysis highlighting the symbolic value, the cultural
and psychological impact on use & attitudes in the purchasing
process
Tools for brands that want to listen and interact with their
stakeholders. We can start from an online community already
present or by many small tribes that we converge on an online
platform. The primary objective is to create a synergy between
the brand and its community adopting the co-creation
procedures and approaches
Non-intrusive tools to learn about the processes that arise
implicitly and emotionally in our brain influencing the rational
components of the purchasing process. Learning from the
implicit cognitive processes provides an access key to those
who want access to the most hidden and powerful portion of
our mental processes that lead to choices
5. The solutions we practice generating value
The solutions we work permit to use the tools in the appropriate way generating value,
from the simple data collection and delivery to the whole survey path covering the entire
research process
Real Product
test
Visual
Product test
Virtual Product
test
Product test
Community
interactiion
Customer
Care
Customer value
Brand
communcation
Adv Test
Brand & Product
communication
Whether we are testing concepts of pure design or actual products,
regardless of the industry, the methodology and the data collection
method or, finally, the type of output requested. In short, our
philosophy regarding Product tests is to work with the client to
create a specific, detailed process that is also flexible, in order to
work in a way that is transparent and efficacious and also cost
effective
Customer
Retention
Our approach to brand or Ad testing focuses on the early phases of
creativity, assisting the client along the test & learn journey in
order to design and create a message that 'speaks' to the potential
customer in terms of empathy, and is able to forge an emotional
bond. We are skilled at explicitly pairing the most classic
methodologies with the most innovative ones -- where the
methodology is grounded in the Neurosciences and behavioral
sciences
We are skilled at explicitly pairing the most classic methodologies
with the most innovative ones - where the methodology is
grounded in the Neurosciences and behavioral sciences.
Thus, we are able to pinpoint not only the rational component but
also the implicit one that is based on the underlying emotional
response that determines the majority of our buying and
consumption choices.
6. The vertical integrationn between MR & Communication
For brands who want to set up a direct interaction with their communities generating
new added value, intelliGO is able to match internally, in an integrated flow, the
information from the Market Research with the ability to communicate, listen and
interact, understand and engage and influence their communities through a continuous
process of co-creation
7. The people
Processes and tools are important, but the people with their passion, competence
and honesty still makes the difference
Key wording from our resumes
Michele Bergonzi
Communication and MR
Elio Dalprato
CEO and senior MR
Roberta Cavallaro
Field manager
Serafina Schittino
Qualitative expert
8. What our clients tell about us
…and our business friends agree on that
“We chose you for your hard work and invaluable input throughout
this bidding process” D.S. (Senior Research Director)
The outcomes of the project have been very satisfactory to SKF, largely due to the extremely professional work
carried out by Elio. He took care of every single detail and was highly involved throughout the whole project
(Alejandro Domènech – Innovation marketing Manager SKF Maintenance Products, the Netherlands)
Elio has always been highly professional - responding on time and always to
budget. He has greatly assisted us in developing strong relationships with local
Client contacts from Board to operational levels.
(Alan Winslade, Client Service Director at Aura Corporation)
9. The markets, the brands we have worked for
Automotive
Tobacco
Furnitures
Fashion
Industry
Banking
Pubblic sector
Mobility
10.
11. Virtual reality product test
the plus of the reality without the limits of the reality
Testing visual design concepts giving to the respondents the feeling of the reality
through an immersive and interactive experience in a virtual world
Example of our team’s capability in 360° immersive 3D rendering (it is not a picture from reality)
12. Sooner and better
more and beyond a traditional visual clinic
A quite physical relationship with the stimuli through an immersive experience inside
the virtual show room assigns a realistic meaning to the evaluation process of design
and details
Shooting of what a responent look to simulating a car clinic / showroom
experience. Example of our internal team capability in 3D rendering (it is not a
picture from reality)
Example of traditional visual clinic layout
(image is not a prototype, just an example from internet)
13. the user experience
easy and clear
Having a clear and easy interface permits to everybody to have a pleasent experience
15. Plus
cost efficency and process benefits
Visual design evaluation means:
Start the design exploration before having the solid prototype (7-10 months before)
Test several alternatives in the first step of the design evaluation process
Immersive individual experience through a visor means:
Having the feeling of reality without the limits of the reality
Test photorealistic stimuli
One to one evaluation process
Clear understanding of the designers’ team work
Every participant can start it’s own survey when ready
Define it’s own preferred mix of features like using car configurator
Having an homogeneous standards layout (background, lighting) and cars setting
(colors, shadowing, lighting)
Using VR mobile visor means:
Don’t need logistic, just a visor
It is possible conduct the survey when and where it is most efficient
Easier to grant security and privacy
Having the same test in different places/countries in the same time
Cost efficiency can generate opportunities:
Add more countries in your offer
Test easy and fast product update
Survey can involve bigger sample / different areas
Increase your margins
