E.life has identified 5.000 locals or tourists Miami who checked-in in the city during the last semester and analyzed their twitter timelines.
360.000 tweets analyzed between 01/01/2014 a 04/09/2014 using the proprietary methodology Consumer-centered Monitoring.
11. Methodology Consumer-Centered Media
Our goal was to profile locals or tourists Miami.
Buzzmonitor 5.000 Twitter users who checked-in Miami places during the
last semester and analyzed their timelines.
360.000 tweets analyzed between 01/01/2014 a 04/09/2014
13. General Profile of who have been in Miami
Total: 224.709 tweets
Where are they from? (%)
Men: 64%
Women:
36%
According to Miami
Beach Tourist
Demographics, Men are
68% of Miami’s visitors,
and women are 32%
Gender (%)
USA – 75% of total, been the top 10 States (% of USA):
Other countries – Top 10 countries (% of other countries):
71,3
12,3
3,1 2,3 2,1 1,6 1,6 1,1 0,8 0,7
Florida New York California DC Illinois Pennsylvania Atlanta Texas New Jersey Arizona
29,9
10,7 10,6
5,7 5,5 4,9 3,7 3,3 2,7 2,5
Brazil Mexico Argentina Colombia Chile Venezuela Paraguay Turkey England Panama
14. General Profile of who have been in Miami
Family
4.259 tweets from people who write on their bio to be
fathers
2.454 tweets from people who write on the bio to be
mothers
7.155 tweets from people who write on their bio to be
married
15. General Profile of who have been in Miami
12,2
11,7
10,6
8,9
8,1 8,1
7,1
5,9
5,4
4,1
3,3
Profession (%) Language (%)
English – 92,0%
Spanish – 2,8%
Portuguese – 2,2%
Source: 75.000 posts Source: 360.000 posts
16. General Profile
Apps (%)
0,4
0,5
0,5
0,5
0,6
0,6
0,6
1,1
1,3
1,3
1,3
1,9
1,9
2,0
2,2
7,0
7,9
9,7
22,1
28,9
plume for android
twitter for android
twitter for blackberry
tumblr
twitter for mac
tweetlogix
twittascope
ios
tweetdeck
hootsuite
tweetbot for ios
twitter for ipad
facebook
tweet button
echofon
web
twitter for android
instagram
foursquare
twitter for iphone
74,4% of the posts were made
from mobile platforms
1/3 of the posts from iOS
platforms
8,8% of the posts from Android
platforms
Source: 360.000 posts
20. TV
TV Shows (%)
Source: 2.952 posts
6,4
7,5
11,6
12,4
52,4
House of Cards
The Walking Dead
Game of Thrones
Scandal
Oscar
16,4
15,0
13,2
10,5
2,0
Ellen
Degeneres
The Oscar's
selfie
Oscar for
Venezuela
Bradley Cooper The Oscar's
pizza
Highlights (% of Oscar’s buzz)
21. TV
Source: 2.952 posts
7% of the posts
related people
watching Netflix
31,8% of the posts used the TVTag’s (ex Get Glue) hashtag to tell
their social networks what they were watching.
This platform uses gamification strategies to attract and generate
frequent users. The more they watch TV programs and tell it to
their networks, the more stickers they get as a prize. Those badges
are used therefore as an identification of an frequent user.
63% of the posts
related people
watching Youtube
23. Music
Singers and bands (%)
Source: 2.313 posts
1,9
2,9
5,8
8,6
8,7
14,9
19,8
33,3
Nicki Minaj
Coldplay
Justin Timberlake
Lard
Beyonce
Miley Cyrus
Drake
Justin Bieber
Justin Bieber’s arrest was Miami’s hot
topic. As well his single with Selena
Gomez.
24. Music
Top radios (%)
Source: 330 posts
87% of the posts
related people
listening to
Pandora Internet
Radio
3% of the posts
related people
listening to Tune
in Internet Radio
3% of the posts
related people
listening to
Mixcloud Internet
Radio
30. Brands
People in Miami talk about (%)
Base: 7.106 depoimentos
3,0
3,6
4,0
4,3
4,7
5,7
9,9
13,4
18,3
Subway
Microsoft
Samsung
Walmart
Amazon
Coca-Cola
Nike
Google
Starbucks
31. Brands
Top 3
Most visited shop:
Miami Beach
14,7% of posts
Main meal: breakfast:
3,0% of posts
Google - 776 posts
Top product: Google
Glass:
7,3% of posts
Top online application:
Google Maps:
4% of posts
Starbucks - 1.204 posts Nike - 551 posts
Top app: Nike Plus:
88,6% of posts