Internet Marketing:
Building a Business via Online
Activities
By Electra Ford
http://www.virtualofficecenter.net/

Internet Marketing Presentation
Define Internet Marketing
Options to get an Online Presence
High search engine ranking
Increase web traffic to website or blog
Marketing your products or services online
Making Money Online
Evaluate Online Activities to reach goals

Definition of Term
Internet marketing is Internet marketing, also
referred to as i-marketing, web marketing, online
marketing, or eMarketing, is the marketing of
products or services over the Internet.
Internet marketing benefits are:
Free or low cost marketing to a global audience.
Interaction with potential customers
Ties creative and technical aspects together
Helps to focus your efforts on your target audience
More about this term can be found on the wikipedia website
http://en.wikipedia.org/wiki/Internet_marketing

Online Presence Options
A website: There are over 70 million active websites on
the internet. Custom website can be expensive but they
will help you stand out.
A blog is a less expensive option. You can create a
business blog for free. Your blog can be used as your
social media hub. If you don’t want to learn technical
aspects to create a blog you can outsource this project,
which is still cheaper than a custom website.

Online Presence Options continued
Social Network Profiles
Create profiles on the above most popular social
networks or on others that best fit your business
needs.
Forums and Online Communities Include your
contact information in your signature (i.e. website,
blog address, general email

SEO - How else will people find me?
Blog content: Write for two audiences on your blog - search
engines and target audience.
You can link or post other’s content on your blog as long as you have
their permission and cite them for credit. This will help build quality online
relationships as well as keep new content on your blog.
Social Networks: When creating a profile consider your
purpose on the site. If you are building your brand you might
list yourself as your company name.
For Twitter: Use programs to automate some of your
interactions
For LinkedIn join groups, ask and answer questions
sharing your knowledge. Create a group. Use the apps
like (i.e. Slide Share) to give others an idea of your work
For Facebook join groups, participate, create a business
page to keep your connections updated.

Recognized Experts
Mari Smith is recognized as a
Relationship Media Expert. You can
get great tips and ideas from her on
how to use Facebook and Twitter
Caroline Middlebrook is another
expert regarding blogging to make
money, Twitter and StumbleUpon
Co-Author of LinkedWorking,
Lewis is a thought leader on using
LinkedIn to build your business
network

Marketing
Online Submissions - Increase Traffic Using:
Article Marketing
Ezine Article, Get listed as an expert or platinum
expert
Articles Factory
Directory Submissions
Dmoz: General Listing
Email Marketing
Aweber
Constant Contact
iContact

Making Money Online
Affiliate Marketing: A method of promoting
web businesses in which an affiliate is rewarded
for every visitor, subscriber, customer and/or
sale recorded through their efforts
Affiliate Partnerships: Ad Publishing Networks
is another affiliate system with pay per click ads

Evaluate Your Progress
Web Analytics enables businesses to chart the right course for
the web business endeavors through clearly evaluating the behavior
& actions of website visitors. (vaclassroom)
Some free analytic programs that are very useful are:
These programs help you identify:
Which link building activities are bringing visitors to your site
(i.e.... social networks, forums and directories)
How long people are on your site
How many people are converting into subscribers and sales

Things to Remember
Content is King on the Internet. To build a
good relationship it is imperative that you give
back and add value to your online
communities.
Automate as much of social media marketing
as possible using programs like
Hard sells are frowned on in social
networking. It is better to raise awareness
about your work naturally

Review
Defined Internet Marketing
Showed various Online Presence Options
How to receive a high search engine ranking
How to get traffic to your website or blog
How to market your products and services on
the Internet
Shared some options to make money online
Web programs to monitor your Internet business’
progress

consult@virtualofficecenter.net
877-413-5760