1. PORTFOLIO
BUSINESS DESIGN
Elaine Zhou
BUSINESS DESIGNER
COMPETITION
PROFESSIONAL EXPERIENCE
Milan, Italy
+39 3881029806
Elaine11@163.com

2. PORTFOLIO
BUSINESS DESIGN
NOSTOCK
DESIGN RESEARCH
RADI-CUBE
COMPETITION
PROFESSIONAL EXPERIENCE

3. NOSTOCK
Academic project partnership with
Slowear Spa
The objective of the project is to analyze
the fields of production, communication
and service, to create engaging customer
experiences that best represent the brand
of “Slowear”.
Slowear,
Specialist Italian high
end fashion brand.
Great for stylish
casualwear
Field
Research
Process
Value Chain
Innovation
Brand
Analysis

4. NOSTOCK
This proposal presents an online marketplace for SLOWEAR B2B customers
aimed to balance inventory and minimize
risks of over/under stock. A multi-layered
system relying on a database created on
product identification and order tracking
trough different stages of the supply chain,
allows inventory stock trading between retailers in an easy and convenient way.
The system will let customers input their
own limit for re-stocking levels and the
maximum amount of time allowed for an
item to stay in stock at their stores to fulfil
market needs.
Group project with Larasya Nayenggita [Indonesia], Maria Vidal [Mexico]

5. DESIGN RESEARCH
Academic project partnership with
Mondadori
Work as an “observatory lab” on social, cultural
and market trends during the Milan Furniture Fair.
In the end to give a strategic guidance and consultancy and will have the form of a business
proposition, business design guidelines and
future research hypothesis.
Mondadori,
one of the major
brands of publishing
in Italy. Interior, Architecture and Design
magazines.
Human
Experiences
Methodology
Product
Reality
Market
Arena

6. DESIGN RESEARCH
Human Experiences
Market Arena
Product Reality
Based on Interni’s business need,
use in-depth interviews to find out
customer’s request and create
personas. Using usability test to
find out key problems of current
Interni Magazine website and
provide proposals address to
each problem.
To find out the “home office furniture trend”, we did desk research,
use axis analysis to find out
market situation. Then we use
survey to understand the living
and working habit of people and
also the need for them to work at
home.
In the Milan Furniture Fair, my team
focus on the product material and
manufacturing innovation. We go
through different exhibitions and
talk to the practitioners, try to dig
out interesting information behind
the surface of the product. In the
end, we present a trend report in a
digital magazine form.
Group project with Nimisha Gupta [India], Andrea Necas [Peru]

7. RADI-CUBE
Academic project partnership with
Royal Rose
To help Royal Rose to switch from a product driven
company into a brand delivering experiences, knowledge and a model of life from raw radicchio production to sell a complete experience in different context.
Expand their product offer to other category and
therefore grow his business in US as primary market.
Royal Rose,
one of the biggest producers of fresh salads
in the US, locally
based in Salinas, CA
Brand
Research
Design-Driven
Innovation
Key factors
Product
Innovation

8. RADI-CUBE
Our project is to create a product innovation, transforming vegetable into a cube
shape healthy snack. To open a big potential new market for Royal Rose. This new
healthy snack will base on people’s living
habits. The diversity of the product will fit
for different moment of people’s life. The
whole design of the product, from radi-cube to packaging will fit for the request
of convenient, clean, healthy.
There will be two distribution channels for
this product: upscale healthy food store
and wine bar. We want to build a new
combination trend by putting wine and radi-cube together. Creating new wine culture as marketing strategy.
Group project with Yasemin Bayir [Turkey], MAuricio Estaban [Colombia]

9. PORTFOLIO
COMPETITION
MY EXPO LOG
BUSINESS DESIGN
PROFESSIONAL EXPERIENCE

10. DIGITAL IDEAS FOR
EXPO CITY 2015
DIGITAL IDEAS FOR EXPO CITY 2015 COMPETITION
International contest in design innovationI
Category: Digital Idea
Expo 2015, Telecom Italy, in collaboration with Domus Magazine, launch "Digital
City Expo Ideas for 2015," the contest of ideas aimed at the world of engineering
and design that has the objective of identifying innovative solutions based on new
digital technologies applicable in urban and domestic, can have a positive impact
on the land and on people's lives.
“My Expo Log” is an App based on mobile devices which focus on enhance
the customer experience, creating a fun and engaging way to explore and share
theirs stories about Milan Expo 2015.
The concept of “My Expo Log” start from how might we help people to write their
travel log of Expo experience? And how might we collect those shared photos and
all the other relevant data into a unique Expo story.
Official link:
http://www.domusweb.it/en/news/2013/10/08/digital_ideas_forexpocity2015thewinners.html
"MY EXPO LOG"
received a special
mention in the
competition

11. MY EXPO LOG
User Scenario
1
You can sign in the app by
using email and password or
you can also use your
Facebook or Twitter account
to sign in. When you inside
the Expo site after login, the
app can be activated anytime
by simply click the "start"
button to track your trip.
2
READY FOR WRITE
YOUR EXPO STORY?
3
After the app is
opened, no matter
where you go, your
route will be tracked
and showed on the
map.
START
9
6
Click the "People" button,
then your phone will
change to this screen.
Move the phone closer to
another phone. Around
4cm. When it get the signal,
your Expo "meet people"
number will +1.
You can share the whole
trip map when it’s finished
or you can also share it
anytime you want on the
trip by click "Share" button.
It will show the map and
summary, choose the social
media button to share it.
Check in
Summary
5
Photo
People
Share
You will get a push message when you
got a new medal. You can also check
the "Medal button" on the menu to see
all your medals' information. It’s a
surprise, so you will never know how
many medals are there totally. Other
medals like:
First/Last Expo day medals
Raining day medal
Italian national day medal
Achieve visiting all the pavilions
medal
2
Medal
11
People
5
Pavilion
2400
km
Distance
03:42
hours
Duration
Setting
Medal
Exit
When the app is on, if you
take a photo, it will ask you
to add it on the map. If you
want to do it later, you can
choose the "Photo" button
on the menu to add manually. Or check either "add all
the photos on the map
automatically" or "add all
the photos later" in the
"Setting" page.
CONGRATULATION! YOU HAVE
VISITED ALL THE PAVILIONS!
RECEIVE YOUR MEDAL NOW
YES
NO
7
4
You can use the
"Check in" button to
add place like
pavilion on your map.
ADD THIS PHOTO ON
YOUR STORY MAP?
YES
NO
8
There’s a "Summary" page you
can check these information:
Your medal number
People you have met
Pavilions you have visited
Your Expo trip distance
Time you have stayed
SUMMARY
2
11
Medal
People
5
Pavilion
2400
km
Distance
03:42
hours
Duration
You can click the “End”
button to finish a trip or the
app will end the trip
automatically when you get
outside the Expo site.

12. PORTFOLIO
PROFESSIONAL EXPERIENCE
WEBSITE
ONLINE COMPETITION
BUSINESS DESIGN
COMPETITION

13. WEBSITE
Company: EF English First
The World Leader in International Education
In charge of the EF English First global PC and
mobile website design and maintain. Providing
solution or testing plan to improve the performance
of website.

14. ONLINE CAMPAIGNS
Company: EF English First
Work with designers in the different countries, responsible
for all the UI, UX and technic feasible check for different
online marketing campaigns. Like Landing page / CRM /
Advertising / Social Media etc.

15. THANK YOU
This is just a part of my works
for further information, feel free to contact me...
MILAN, ITALY
+39 3881029806
ELAINE11@163.COM