The most effective way to dominate your competitors through content is by standing out (in a good way). As it relates to online and print mediums, don’t miss an opportunity to turn all on and off-line pieces that you create into a compelling visual demonstration that will make your marketing efforts more successful. Make everything look good, not just your website. Invest thoughtfully and substantially in the power of design (in addition to a great story and message) to stand out.

1. 6 Reasons for Leveraging
Design
to Optimize
B2B Inbound
Marketing and
Lead Nurturing
Campaigns

2. ROI
Are you getting the
results you need from
your inbound marketing
and lead nurturing
campaigns?

3. $First of all, how much of
your budget is dedicated
to outstanding content?

4. Are you investing enough?
Are you investing smart?
$
$
$

5. Most know that a well-structured
responsive website, combined
with compelling content and
communications, are at the heart
of a good inbound marketing and
lead nurturing plan.

6. You may already be focusing on great
content, but the leads still aren’t pouring in.
Sometimes the problem has to do with the
content itself. In other cases, the problem is
that the content does not stand out. Many of
your competitors have great content.

7. You have to create something unique in order to turn a
website visitor into a lead and a prospect into a sale.

8. things to consider as
it relates to content
design to improve your
inbound marketing and
lead nurturing efforts:
6
Here are

9. Design impacts emotional reactions
1

10. A great design helps convey a message
2

11. A powerful design helps expedite
the B2B sales process
3

12. Unique design improves key
performance indicators (KPIs)4

13. Landing pages won’t convert
without the right design
5

14. Invest thoughtfully and
substantially in the power of design
6

15. Read the entire post on
the Briefcase blog:
www.burick.com/blog
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