This document discusses growth hacking and how Instabug used growth hacking tactics to grow its user base from 15,000 to over 70,000. It defines a growth hacker, provides examples of successful growth hacking campaigns from companies like Dropbox and Airbnb, and outlines tactics Instabug used, including free trials, referral programs, blog content, thought leadership, and social media. It also discusses what tactics did not work for Instabug, such as promotional ads and cold emailing. The key lessons are that growth hacking is about experimenting with different tactics, embracing failure to learn, and focusing on results.

1. GROWTH HACKING 101!

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GROWTH HACKING

4. WHO IS A GROWTH HACKER?
Marketer
Product
Manager
Engineer

7. Airbnb($30B)
Craig’s list
GROWTH HACKING CASES
Dropbox($10B)
Referral Program

8. THE INSTABUG TAKE

9. PRODUCT
Helping app developers build better apps

10. 15,000 USERS

11. INSTABUG X GROWTH HACKING
• Study the market: 2 million apps
• Pinpoint the opportunity: Bug reporting and in-app chats
• Understand the user: Mobile app developers
• Choose a specific goal: Increase revenues
• Decide on tactics:
- Product marketing
- Inbound content
- Partnerships
- Go where the users are
&Pray to God (no sales team, no customer support = NO PROBLEM)

12. THINGS THAT WORKED

13. PRODUCT MARKETING: FREE TRIAL

14. PRODUCT MARKETING: MORE FOR LESS

15. PRODUCT MARKETING: REFERRAL PROGRAMS

16. INBOUND CONTENT: THE BLOG
SEP
2014
JAN
2015
AUG
2015
70,000
views
5,000
views
1400% +

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INBOUND CONTENT: THE BLOG
• Experimented content types, frequency, & distribution (A/B testing)
• Thought leadership in app development and beta testing (value posts)
• Push to the right mediums (Hacker News, Product Hunt, & Twitter)

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INBOUND CONTENT: THOUGHT LEADERSHIP
• Top app development companies in USA, Germany, France, etc.
• Beta Testing guides, hacks, tips and tricks and tools you can use.
• The secret to less negative reviews.

19. INBOUND CONTENT: THE BETA TESTING COURSE

20. SOCIAL MEDIA: GO WHERE USERS WILL FOLLOW

21. THINGS THAT DIDN’T WORK

22. PROMOTIONAL ADS

23. PROMOTIONAL ADS

24. PROMOTIONAL ADS

25. SALES: COLD EMAILING
• Automated sales
• Over 300 emails sent ($600)

26. IN A BUG SHELL
• Growth hacking is about experimenting
• It’s not just about growing fast, but growing smart
• It’s a journey and you will fail a lot (embrace failure & learn from it)
• We tried everything to know what works and what doesn’t
• For every action there is a reaction, so focus on results
• Don’t go with the flow & understand your market and users

27. YOU X GROWTH HACKING
• Define market (industry and size)
• Pinpoint the opportunity (what are you offering?)
• Understand the user (typical user)
• Choose a specific goal
• Decide on tactics
• Experiment, analyze, and iterate

28. yhelmy@instabug.com