The document outlines plans for opening a new shop in Santa Monica, California in April 2015. It includes sections on the product layout, team, process, facade, visual displays, and notes that the first sale will be in Santa Monica. Final details are still being worked out ahead of the grand opening.
2. Santa Monica
Product Layout
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Premium strawFeather BarHeritage/Grenadier
Rooftop brunch top
Kids below
Table
Goorin Everyday strawGoorin Everyday basic