Thrive, don’t just survive the Stackapocalypse
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The document discusses the growing number of marketing technology (martech) tools available and the risk of a "Stackapocalypse" as consolidation occurs. It notes that with economic downturns due to COVID-19, marketing budgets will be cut, redundant and underperforming tools will be cancelled, and overly complex stacks may collapse. The presentation provides advice on integrating tools, cutting costs strategically, identifying opportunities, and adjusting strategies to weather the crisis.
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Thrive, don’t just survive the Stackapocalypse
- 1. Webinar Thrive, don’t just survive the Stackapocalypse Dan McGaw - CEO @EffinAmazing
- 2. 2 Dan McGaw CEO @EffinAmazing Introduction Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of Effin Amazing, an analytics and growth consultancy that helps product and marketing teams get data driven and optimize their businesses. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com and CodeSchool.com. You can find him on most social networks, or follow him on Twitter at @DanielMcgaw. Just a handful of our amazing clients
- 3. 3 Greg Brunk Head of Product at MetaRouter Introduction Greg Brunk is a seasoned software engineer and product specialist, with a strong background in data engineering platforms. He is currently serving as Head of Product at MetaRouter, where he helped architect the industry’s first completely private cloud customer data routing platform with exclusively server-side 3rd-party integrations.
- 4. Free Martech Action Plan Meeting - Covid-19 cost cutting plan - Stackapocalypse preparedness strategy - Inventory all of your Martech tools - Understand your costs, and what costs to cut - Know where your customer data is flowing - Gain expert knowledge of how to resurrect revenues - Find opportunities to improve marketing efforts EffinAmazing.com/MartechPlan
- 5. Webinar Thrive, don’t just survive the Stackapocalypse Dan McGaw - CEO @EffinAmazing
- 6. Marketing Stack Growth. Industry Over the past few years martech has grown like crazy. 6 2011 150+ martech tools http://chiefmartec.com/2016/03/marketing-technology-landscape-supergraphic-2016/ #Stackapocalypse
- 7. 7 2013 2014 350+ martech tools 1000+ martech tools http://chiefmartec.com/2016/03/marketing-technology-landscape-supergraphic-2016/ http://chiefmartec.com/2016/03/marketing-technology-landscape-supergraphic-2016/ #Stackapocalypse
- 8. 8 2015 2016 2000+ martech tools 3500+ martech tools http://chiefmartec.com/2016/03/marketing-technology-landscape-supergraphic-2016/ http://chiefmartec.com/2016/03/marketing-technology-landscape-supergraphic-2016/ #Stackapocalypse
- 9. 9 2017 2018 5,000 martech tools 6,800 martech tools http://chiefmartec.com/2016/03/marketing-technology-landscape-supergraphic-2016/ Source: http://chiefmartec.com Source: http://chiefmartec.com #Stackapocalypse
- 10. 10 2019 With so many companies coming on to the market, the landscape can be hard and overwhelming for any marketer. At this moment we are seeing lots of consolidation. Adobe has being acquiring tools like crazy, let’s just hope this does not create a #stackapocalypse in your stack. Summary 7040? 7,040+ martech tools Source: http://chiefmartec.com #Stackapocalypse
- 11. 11 Martech Crash #Stackapocalypse 0 2000 4000 6000 8000 2014 2015 2016 2017 2018 2019 2020 202? Source: http://chiefmartec.com
- 12. #Stackapocalypse
- 13. Leaders When I ask them what their opinion is I hear one of two things
- 20. Black Swan Def: An unpredictable or unforeseen event, typically one with extreme consequences.
- 27. #Stackapocalypse With so much coronavirus, a crashing economy and your team being laid off, will your stack have a Stackapocalypse?
- 28. 28 How many tools are in your stack? Quantity 1 - 5 6-10 10-20 21+
- 29. 29 How many tools are in my stack? ??
- 30. 30 My inbox - Gmail 4 Social Automation tool – Buffer, Revive Old Post, Zapier & Quuu LinkedIn message blast tool - GPZ 4 Lead capture tools – Prospecthive, Snov.io, Toofr, Grouply Webinar tool - Zoom Video Meeting tool - Zoom 2 Calendar tools – Mixmax and Google Calendar Video streaming tool - Wistia AB testing tool - Optimizely Hosting - CMS - Wordpress 2 Data piping tool – Segment and Zapier Tag manager – Google Tag Manager CRM – Salesforce Contract Signature - Nitrocloud 4 marketing automation tools – Klenty, Mixmax, Mailchimp and Autopilot 5 analytics tools – Google Analytics, Amplitude, Kissmetrics, Mixpanel and Hotjar How many tools are in my stack? 31+
- 31. Website Mobile app Web App 3rd Party Modern Stacks are Hyper Integrated
- 32. Which makes them fall like Jenga
- 33. Time to cut costs In times of crisis budgets come under fire and the extra fat is trimmed in weeks,
- 35. Budget Cuts! - Redundant tools will be cancelled - Tools with poor ROI will be cancelled - Laid off teams means tools don’t get used and ultimately turned off When revenue dips, so do budgets!
- 36. 36 Your stack should work together as one cohesive unit. Each tool should be able to collect and send information to others tools when possible. Integrated Stack
- 37. 37 Your stack should work together as one cohesive unit. Each tool should be able to collect and send information to others tools when possible. Integrated Stack
- 38. 38 Your stack should work together as one cohesive unit. Each tool should be able to collect and send information to others tools when possible. Integrated Stack
- 39. 39 Your stack should work together as one cohesive unit. Each tool should be able to collect and send information to others tools when possible. Integrated Stack
- 40. 40 Your stack should work together as one cohesive unit. Each tool should be able to collect and send information to others tools when possible. Integrated Stack
- 41. 41 Your stack should work together as one cohesive unit. Each tool should be able to collect and send information to others tools when possible. Integrated Stack
- 42. 42 Your stack should work together as one cohesive unit. Each tool should be able to collect and send information to others tools when possible. Integrated Stack
- 43. But we will rebuild No matter what, we will rebuild and we will get another chance. Keeping costs down while building is critical.
- 50. Syntax Client Side Tracking BIG PROBLEM
- 52. MetaRouter Fast | Flexible | Secure HOW DOES IT WORK? Your Private Cloud Website
- 53. Winners vs Losers In every recession, or depression, someone is losing money and others are MAKING MONEY$$$$
- 56. What do you do? Change your course, act now and be decisive!
- 58. 58#Stackapocalypse Messaging is critical to success, and the mediums to spread that messaging are changing. Other than typical paid channel, many companies are having to expand other areas. Tactics That Work
- 59. Free Martech Action Plan Meeting - Covid-19 cost cutting plan - Stackapocalypse preparedness strategy - Inventory all of your Martech tools - Understand your costs, and what costs to cut - Know where your customer data is flowing - Gain expert knowledge of how to resurrect revenues - Find opportunities to improve marketing efforts EffinAmazing.com/MartechPlan
- 60. Dan McGaw CEO Questions? Greg Brunk Head of Product EffinAmazing.com/MartechPlan Free Martech Action Plan Meeting
- 61. Thanks For Coming! EffinAmazing.com/MartechPlan Free Martech Action Plan Meeting