Covid travel sentiment weekly report destination analysts 3-29-21

RESEARCH FINDINGS
March 29, 2021

METHODOLOGY
• Weekly tracking survey of a
representative sample of adult
American travelers in each of four U.S.
regions
• Designed to track traveler sentiment and
generate insights into when tourism
businesses can expect demand to return
and from whom
• Week 55 data (fielded March 26-28) will
be presented today
• 1,200+ fully completed surveys collected
each wave
• Confidence interval of +/- 2.8%
• Data is weighted to reflect the actual
population of each region

Independent,
Unbiased Research

After retreating slightly last week, more travel
optimism is being expressed
Travel planning and booking has grown since the
start of the year, setting new pandemic records
More travelers are planning on getting vaccinated.
Meanwhile, travelers still believe in pandemic
vigilance in the post-vaccine world
Summer 2021 is on. Nearly two-thirds say they will
take a summer vacation this year
The overall economic position of traveling
households appears to be solid
TAKEAWA
YS

After retreating
slightly last week,
more travel
optimism is being
expressed

8.9%
44.4%
31.2%
13.0%
2.5%
0% 10% 20% 30% 40% 50%
Get much better
Get better
Neither worsen nor get
better
Get worse
Get much worse
EXPECTATIONS FOR THE CORONAVIRUS OUTBREAK
Question: In the NEXT
MONTH, how (if at all) do you
expect the severity of
the coronavirus situation in the
United States to change? (Select
one)
In the next month the coronavirus
situation will
(Base: Wave 55 data. All respondents, 1,202 completed
surveys. Data collected March 26-28, 2021)
15.5%
18.5%
Last
week
53.3%
52.2%
Last
week

21.8%
53.3%
61.5%
34.7%
15.5%
0%
10%
States to change?
50%
In the next month the
coronavirus situation will 40%
30%
(Base: Waves 1-55. All respondents,
1,201, 1,200, 1,201, 1,216, 1,263,
1,238, 1,208, 1,204, 1,200, 1,212, 20%
1,223, 1,257, 1,214, 1,214, 1,205,
1,231, 1,365, 1,213, 1,200, 1,206,
60%
70%
80%
EXPECTATIONS FOR THE CORONAVIRUS OUTBREAK (MARCH 20-MARCH 21
Question: In the NEXT
MONTH, how (if at all) do
you expect the severity of
the coronavirus situation
in the United
1,224, 1,201, 1,202, 1,207, 1,250,
1,225, 1,205, 1,200, 1,205, 1,203,
1,203, 1,204, 1,203, 1,203, 1,205,
1,206, 1,205, 1,205, 1,204, 1,206,
1,201, 1,207, 1,206, 1,225, 1,205,
1,206, 1,209, 1,209, 1,216, 1,210,
1,204, 1,209, 1,204, 1,208 and 1,202
completed surveys.)
“Worse” or
“Much worse”
“Better” or
“Much better”

Question: Which best describes how
excited you are about LEISURE
TRAVEL in this year (2021)? (Please
answer using the 11-point scale
below)
(Base: Waves 55 data. All respondents, 1,202
completed surveys. Data collected March 26-28, 2021)
EXCITEMENT FOR LEISURE TRAVEL IN 2021
8.5%
2.9%
2.0%
4.1%
4.8%
14.0%
10.9%
13.0%
12.6%
8.7%
18.6%
0% 5% 10% 15% 20% 25% 30%
0 - I am not at all excited
1
2
3
4
5
6
7
8
9
10 - I am extremely excited
63.7%
64.4%
Last
week

EXCITEMENT FOR LEISURE TRAVEL IN 2021
More
Excitement
Mean Score (0 - 10-point scale)
Less
Excitement
Question: Which best
describes how
excited you are about
LEISURE TRAVEL in
this year (2021)?
(Please answer using
the 11-point scale
below)
5.8
6.1
5.7
6.1
5.9 5.9 5.9
6.2 6.2
6.2
6.6
6.4
6.3
5.0
5.2
5.4
5.6
5.8
6.0
6.2
6.4
6.6
6.8
January
1-3
January
8-10
January
15-17
January
22-24
January FebruaryFebruaryFebruaryFebruaryMarch 5-
29-31 5-7 12-14 19-21 26-28 7
March
12-14
March
19-21
March
26-28

8.5%
2.4%
3.9%
4.8%
3.5%
15.5%
7.6%
12.9%
14.6%
8.3%
18.1%
0% 5% 10% 15% 20% 25%
0 - Not at all excited
1
2
3
4
5 - Neutral – Neither excited nor unexcited
6
7
8
9
10 - Extremely excited
EXCITEMENT TO TRAVEL NOW
Question: Imagine that a good
friend (or close family
member) asks you to take a weekend
getaway with them sometime in the
next month.
How excited would you be to
go? (Assume the getaway is to a
place you want to visit)
61.4%
60.5%
Last
week

5.5
4.0
4.1
4.5
4.74.7
5.0
5.1
5.0
6.0
5.2
5.3 5.3
5.0
5.1
4.9
4.8
5.2
5.0
5.5
5.35.3 5.6 5.6
5.6 5.6 5.6
5.7 5.7
5.6
5.6
5.3
5.4
5.0
5.15.1
5.4
5.3 5.35.3
5.2
5.6
5.4
5.7
5.5
5.5
5.8 5.8
5.9
6.2 6.2
6.1 6.1
4.0
3.6
3.5
3.0
4.0
4.5
5.0
5.5
6.0
6.5 March
13-15
March
20-22
March
27-29
April
3-5
April
10-12
April
17-19
April
24-26
May
1-3
May
8-10
May
15-17
May
22-24
May
29-31
June
5-7
June
12-14
June
19-21
June
26-28
July
3-5
July
10-12
July
17-19
July
24-26
July
31-Aug…
August
7-9
August
14-…
August
21-…
August
28-…
September…
September…
September…
September…
October
2-4
October
9-…
October…
October…
Oct
30-Nov
1
November…
November…
November…
November…
December…
December…
December…
December…
January
1-3
January
8-10
January…
January…
January…
February
5-7
February…
February…
February…
March
5-7
March
12-14
March
19-21
March
26-28
Question: Imagine that a good friend (or close family member) asks you to take a weekend getaway with them sometime in the
next month. How excited would you be to go? (Assume the getaway is to a place you want to visit)
EXCITEMENT TO TRAVEL NOW (MARCH 2020-MARCH 2021)
MEAN SCORE (0-10)
More
Excitement
Less
Excitement

5.9%
1.4%
3.7%
2.6%
2.9%
18.8%
9.1%
13.6%
16.9%
8.0%
17.1%
0% 5% 10% 15% 20% 25%
0 - Not at all excited
1
2
3
6
5 - Neutral – Neither excited nor
unexcited
4
7
8
9
10 - Extremely excited
OPENNESS TO TRAVEL INSPIRATION
Question: At this moment, how excited
are you in learning about new, exciting
travel experiences or destinations to visit?
64.7%
63.2%
Last
week

5.1
4.4
4.5
4.4
4.7 5.0
5.1
5.0 5.0
5.2
4.8
5.6
5.4
5.2 5.2
4.9
5.0
4.9
4.7
5.2
5.0
5.3
5.1
5.3
5.2
5.4
5.6
5.4 5.4
5.4
5.5
5.6
5.3
5.2
5.2
5.1
5.0
4.9
5.25.2
5.4
5.4
5.7
6.0
5.9
6.1
5.9
6.0
6.0 6.0
6.0
6.3
6.4
6.5 6.5
3.0
4.0
3.5
4.5
5.0
5.5
6.0
6.5
7.0
March
13-15
March
20-22
March
27-29
April
3-5
April
10-12
April
17-19
April
24-26
May
1-3
May
8-10
May
15-17
May
22-24
May
29-31
June
5-7
June
12-14
June
19-21
June
26-28
July
3-5
July
10-12
July
17-19
July
24-26
July
31-Aug
2
August
7-9
August
14-16
August
21-23
August
28-30
September…
September…
September…
September…
October
2-4
October
9-11
October…
October…
Oct
30-Nov
1
November…
November…
November…
November…
December…
December…
December…
December…
January
1-3
January
8-10
January
15-…
January
22-…
January
29-…
February
5-7
February…
February…
February…
March
5-7
March
12-14
March
19-21
March
26-28
Question: At this moment, how excited are you in learning about new, exciting travel experiences or destinations to visit?
OPENNESS TO TRAVEL INSPIRATION (MARCH 2020-MARCH 2021)
MEAN SCORE (0-10)
More
Open
Less
Open

59.5%
58.6%
58.4%
57.2%
54.1%
54.0%
53.9%
52.2%
48.4%
47.3%
42.5%
42.0%
38.5%
35.5%
34.2%
32.7%
30.6%
27.9%
26.6%
20.4%
18.6%
15.6%
14.6%
0% 10% 20% 30% 40% 50% 60% 70%
Traveling on a cruise line
Intercity bus travel
Traveling by bus or motor coach on a group tour
Traveling outside the United States
Go to a casino
Attending a conference or convention
Sporting events - Large venue
Attending a performance
Train travel (intercity travel - e.g., AMTRAK)
Sporting events - Small venue
Traveling on a commercial airline
Traveling in a taxi/Uber/Lyft
Traveling for business reasons
Visiting a museum or other indoor attraction
Staying in an Airbnb or home rental
Visiting an amusement park or other outdoor attractions
Dining in a restaurant
Visiting an observation deck
Staying in a hotel
Visiting friends and relatives
Going shopping
Non-team outdoor recreation
Taking a road trip
PERCEIVED SAFETY OF TRAVEL ACTIVITIES
Question: At this
moment, how safe would
you feel doing each type
of travel activity?
(Base: Wave 55 data. All respondents,
1,202 completed surveys. Data
collected March 26-28, 2021)
Top 2-Box Score: Percent Selecting Each as
“Somewhat Unsafe” or “Very Unsafe”

49.2%
69.4%
57.8%
40.1%
35%
40%
45%
50%
55%
60%
65%
70%
75%
PERCEIVED SAFETY OF TRAVEL ACTIVITIES (MARCH 2020-MARCH 2021)
Question: At this
moment,
how safe would
you feel doing each
type of travel
activity?
% Somewhat unsafe or Very unsafe (AVERAGE SCORE FOR ALL ACTIVITES TESTED)
(Base: Waves 1-55. All respondents,
1,201, 1,200, 1,201, 1,216,
1,263, 1,238, 1,208, 1,204,
1,200, 1,212, 1,223, 1,257,
1,214, 1,214, 1,205, 1,231,
1,365, 1,213, 1,200, 1,206,
1,224, 1,201, 1,202, 1,207,
1,250, 1,225, 1,205, 1,200,
1,205, 1,203, 1,203, 1,204,
1,203, 1,203, 1,205, 1,206,
1,205, 1,205, 1,204, 1,206,
1,201, 1,207, 1,206, 1,225,
1,205, 1,206, 1,209, 1,209,
1,216, 1,210, 1,204, 1,209,
1,204, 1,208 and 1,202 completed
surveys.)

CONFIDENCE IN ABILITY TO TRAVEL SAFELY
25%
20%
(Base: Wave 24-34 and 39-55 data. All respondents, 1,202, 1,246, 1,222, 1,205, 1,200,
1,205, 1,203, 1,203, 1,204, 1,203, 1,203, 1,204, 1,206, 1,201, 1,207, 1,206, 1,225,
1,205, 1,206, 1,209, 1,209, 1,216, 1,210, 1,204, 1,209, 1,204, 1,208 and 1,202
completed surveys.)
Confident,
21.8%
Somewhat confident,
31.6%
Not very
confident,
24.3%
Not at all confident,
8.4%
Question: How confident are you that you can travel safely in the current environment?
Historical data
35.7%
Very
confident,
13.9%
35.7%
36.9%
34.2%
32.7%
30%
35%
40%
45%
50%
55%
60%
Confident or Very confident Not very confident or Not at all confident

20.4%
34.9%
16.1%
15.6%
13.0%
0% 10% 20% 30% 40%
I'm ready to travel, with no
hesitations
I'm ready to travel, but feel
some hesitation
I need a little more time to
be ready to travel
I need a lot more time to be
ready to travel
I'm already traveling
TRAVEL STATE-OF-MIND
Question: When it comes to getting back out and traveling again, which best describes your
current state of mind? (Select one)
(Base: Waves 12-13 and 15-55. All respondents, 1,257, 1,214, 1,205, 1,231, 1,365,
1,213, 1,200, 1,206, 1,224, 1,201, 1,202, 1,207, 1,250, 1,225, 1,205, 1,200, 1,205,
1,203, 1,203, 1,204, 1,203, 1,203, 1,205, 1,206, 1,205, 1,205, 1,204, 1,206, 1,201,
1,207, 1,206, 1,225, 1,205, 1,206, 1,209, 1,209, 1,216, 1,210, 1,204, 1,209, 1,204,
1,208 and 1,202 completed surveys.)
66.6%

Historical data
68.9%
10% 8.8%
60%
50%
40%
30%
20% 13.8%
70%75.6%
0%
100%
90%
80%
Agree or Strongly agree Disagree or Strongly disagree
Strongly
agree, 43.0%
Agree, 25.9%
Neutral (neither
agree nor
disagree), 17.2%
Disagree,
8.5%
Strongly disagree,
5.4%
AVOIDING INTERNATIONAL TRAVEL
How much do you agree with the following statement?
Statement: I will be unlikely to travel outside the United States until the coronavirus situation is
resolved.
68.9%

63.1%
60%66.8%
9.3%
13.1%
50%
40%
30%
20%
10%
0%
100%
90%
80%
70%
Strongly
agree, 34.7%
Agree, 28.4%
Neutral (neither
agree nor
disagree), 23.8%
Disagree,
7.9%
Strongly disagree,
5.1%
Statement: I will be unlikely to attend any conferences or conventions until the coronavirus situation is
resolved.
Historical data
63.1%
AVOIDING CONVENTIONS & CONFERENCES

Statement: I feel comfortable going out in my community to restaurants, local attractions and
undertaking local activities.
50.8%
49.2%
22.4%
27.7%
10%
20%
30%
40%
50%
60%
70%
Historical data
Strongly
agree, 19.3%
Agree, 29.9%
Neutral (neither
agree nor
disagree), 23.1%
Disagree,
17.6%
Strongly
disagree, 10.1%
COMFORT ENJOYING HOME COMMUNITY
49.2%

Statement: I do not want travelers coming to visit my community right now.
Historical data
70% 67.6%
47.8%
9.7%
24.4%
0%
10%
20%
30%
40%
50%
60%
80%
Strongly
agree, 18.6%
Agree, 29.3%
Neutral
(neither agree
nor disagree),
27.8%
Disagree,
17.3%
Strongly disagree,
7.1%
TRAVELERS IN COMMUNITY ARE UNWANTED
47.8%

Historical data
44.4%
22.5%
33.1%
30%
40%
36.2%
10%
20%
50%
60%
Happy or Very happy Unhappy or Very unhappy
Very happy,
18.0%
Happy,
26.4%
Neutral,
33.1%
Unhappy,
14.3%
Very unhappy,
8.2%
FEELINGS SEEING AN AD PROMOTING TOURISM TO COMMUNITY
Question: How would you feel if you saw an advertisement today promoting
your community as a place for tourists to come visit when it is safe?
44.4%

Travel planning and
booking has grown
since the start of the
year, setting new
pandemic records.

Question: In the PAST WEEK, which
of the following have you done?
(Select all that complete the
sentence)
In the PAST WEEK I have
(Base: Waves 54 data. All respondents, 1,208 completed
TRAVEL DREAMING & PLANNING IN THE PAST WEEK
Day-dreamed about taking a leisure trip 34.7%
Talked to a friend or relative about a future
29.2%
trip
Researched travel ideas online 27.5%
Made travel reservations (lodging,
16.2%
transportation, tickets, etc.)
Researched travel ideas offline (magazines,
12.6%
printed visitor guides, etc.)
NONE OF THESE 28.7%
0% 10% 20% 30% 40% 50%
Day-dreamed about taking a leisure trip 34.7%
29.2%
trip
Researched travel ideas online 27.5%
16.2%
12.6%
NONE OF THESE 28.7%
0% 10% 20% 30% 40% 50
28.7%
12.6%
16.2%
27.5%
29.2%
34.7%
0% 10% 20% 30% 40% 50%%
NONE OF THESE
Researched travel ideas online
trip
Day-dreamed about taking a leisure trip
71.3%

Question: In the PAST WEEK, which of the following have you done? (Select all that complete the sentence)
TRAVEL DREAMING & PLANNING IN THE PAST WEEK
Made Travel Reservations None of These
8.0%
15.9%
12.3%
12.7%
11.2%
12.8%13.1%
12.3%
15.1%15.0%
16.5%
15.8%
16.2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
37.5%
32.0%
36.3% 36.4% 36.4%35.6%
39.8%
36.3%
37.5%
28.9%29.4%
26.2%
28.7%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
15.9%
12.2%
35.6%
28.3%

Pandemic
Record High
Pandemic
Record High

Question: Even if only tentatively
scheduled, in which months do you
currently plan to take any leisure
trips? (Select all that apply)
completed surveys. Data collected March 26-28,
2021)
MONTHS OF EXPECTED LEISURE TRIPS IN 2021
8.5%
18.4% 18.5%
26.2%
28.1%
23.8%
21.0%
18.6%
16.0%
16.7%
10.6%
11.3%
5%
0%
10%
15%
20%
25%
30%

18.4% 18.5%
26.2%
28.1%
23.8%
21.0%
18.6%
16.0%
16.7%
10.6%
11.3%
20.0%
10%
5%
0%
15%
20%
25%
30%
35%
April 2021 May 2021 June 2021 July 2021 August 2021 September
2021
October 2021 November 2021 December 2021 Sometime in NONE OF THESE
2022 or later - I HAVE NO
PLANS TO
TRAVEL RIGHT
NOW
March 26-28 Jan 1-3
Question: Even if only tentatively scheduled, in which months do you currently plan to take
any leisure trips? (Select all that apply)
MONTHS OF EXPECTED LEISURE TRIPS IN 2021
Expectations down from beginning of the year
Expectations up from beginning of
the year Expectations up
from beginning
of the year

88.7%
of American Travelers Have at Least Tentative Trip
Plans Right Now

More travelers are
planning on getting
vaccinated.
Meanwhile, travelers
still believe in
pandemic vigilance in
the post-vaccine world

TRAVELERS HAVING RECEIVED A VACCINE
Question: Have you
personally received a
60%
COVID-19 vaccine? 50%
5.7%
11.1%13.8% 13.6%
14.2%
16.5%
20.1%
24.3% 24.5%
30.4%
37.0%
49.3%
39.6%
0%
10%
20%
30%
40%
% Who Say Yes
(Base: Waves 27, 30, 35-54 data. All
respondents, 1,205, 1,203, 1,205, 1,206,
1,205, 1,205, 1,204, 1,206, 1,201, 1,207,
1,206, 1,225, 1,205, 1,206, 1,209, 1,209,
1,216, 1,210, 1,204, 1,209, 1,204 and
1,208 completed surveys.)

EXPECTATIONS TO TAKE A COVID-19 VACCINE
Question: Will you
take (or have you
already taken) one
of the COVID-19
vaccines? 44.1%
41.5%
39.2%
42.0%
46.2%
40.7%
44.7%
51.7%
49.6%
54.1%
60.1%
61.4%
58.6%
66.3%
61.0%
62.4%
50.7%
57.0%
54.7%
56.3%
61.9%
61.2%
66.6%
40%
30%
20%
10%
0%
50%
60%
70%
% Who Say Yes

VACCINES FOR CHILDREN
Question: Will you have your
children take a COVID-19
vaccine? (Select one)
(Base: Wave 55 data. All respondents with
school-aged children, 417 completed surveys.
Data collected March 26-28, 2021) Yes, 50.8%
No, 27.2%
Maybe, 16.5%
I don't know,
5.6%
46.7%
Last
week

Question: Given what you know
now, in which month do you expect
to receive a vaccine? (Select one)
(If you are uncertain, select the
month you think it is MOST LIKELY
you will get a vaccination)
(Base: Wave 55 data. Respondents who have not
yet been vaccinated, 621 completed surveys. Data
collected March 26-28, 2021)
EXPECTED MONTH OF VACCINATION
22.8%
4.3%
1.2%
0.8%
2.7%
4.6%
6.1%
7.1%
17.7%
19.2%
March 3.6%
April
May
June 9.9%
0% 10% 20% 30%
I WILL NOT RECEIVE A VACCINE
After December 2021
December
November
October
September
August
July

FEELINGS ABOUT TRAVEL IN THE
POST-VACCINE WORLD

COMFORT WITH TRAVELING AFTER RECEIVING A VACCINE
Question: After receiving a
COVID-19 vaccine, how
comfortable do you feel with the
idea of traveling? (Select the one
that best describes you)
(Base: Wave 55 data. Respondents who
have been vaccinated, 787 completed
surveys. Data collected March 26-28,
2021)
16.7%
28.5%
32.6%
20.9%
0% 10% 20% 30% 40%
UNCHANGED - Neither more nor less
comfortable
Slightly less comfortable 0.7%
Less comfortable 0.5%
Much less comfortable 0.1%
Slightly more comfortable
More comfortable
Much more comfortable
82.0%

TRUE OR FALSE:
I think there’s no need to
wear a mask
if I’ve been fully
vaccinated.

BELIEVE THERE IS NO NEED TO WEAR A MASK AFTER VACCINATION
TRUE OR FALSE: I think there’s no
need to wear a mask if I’ve been
fully vaccinated.
1,195 completed surveys. Data collected
March 26-28, 2021)
True, 26.5%
False, 73.5%
% Who Said “True”
Vaccinated: 22.4%
Unvaccinated: 30.5%

TRUE OR FALSE:
Proof of vaccination
should be required to
board a commercial
airline.

True, 70.6%
False, 29.4%
BELIEVE PROOF OF VACCINATION SHOULD BE REQUIRED FOR
COMMERCIAL AIRLINE FLIGHT
TRUE OR FALSE: Proof of
vaccination should be required
to board a commercial airline.
March 26-28, 2021)
Vaccinated: 81.0%
Unvaccinated: 60.4%

TRUE OR FALSE:
Proof of vaccination
should be required for
international travel.

True, 76.0%
False, 24.0%
BELIEVE PROOF OF VACCINATION SHOULD BE REQUIRED
FOR INTERNATIONAL TRAVEL
TRUE OR FALSE: Proof of
vaccination should be
required for international
travel.
March 26-28, 2021)
Vaccinated: 88.5%
Unvaccinated: 63.9%

Summer 2021 is on!
Nearly two-thirds say
they will take a summer
vacation this year

Question: Did you take any
LEISURE TRIPS last year (2020)
during the summer?
2021)
A LOOK BACK: LEISURE TRAVEL IN THE SUMMER OF 2020
Yes, 36.5% No, 63.5%

Question: How many LEISURE
TRIPS did you take during the
summer of 2020?
(Base: Waves 55 data. All respondents traveling
in the summer of 2020, 431 completed surveys.
Data collected March 26-28, 2021)
SUMMER 2020 TRAVELERS: NUMBER OF TRIPS TAKEN
47.4%
13.0%
6.3%
11.1%
MEAN = 2.3 trips
22.2%
0% 10% 20% 30% 40% 50%
1
2
3
4
5 or more

Question: Do you expect to take
any LEISURE TRIPS this summer
(2021)?
2021)
EXPECTED LEISURE TRAVEL: THE SUMMER OF 2021
Yes, 62.5%
No, 37.5%

Question: How many LEISURE
TRIPS do you expect you will take
during the summer of 2021?
(Base: Waves 55 data. All respondents expecting
to travel for leisure in the summer of 2020, 748
2021)
EXPECTED LEISURE TRAVEL: TRIPS IN THE SUMMER OF 2021
46.4%
11.9%
7.2%
8.6%
MEAN = 2.2 trips
25.9%
0% 10% 20% 30% 40% 50%
1
2
3
4
5 or more

Question: In which summer
month(s) will you likely take
leisure trip(s) this year? (Select all
that apply)
2021)
EXPECTED MONTHS OF SUMMER LEISURE TRAVEL
50.4%
46.2%
24.7%
41.4%
40%
20%
10%
0%
30%
50%
60%
June July August September

Question: Right now, which best
describes HOW WELL-
DEVELOPED the idea of your first
summer leisure trip is in your
mind? (Select one)
2021)
HOW WELL-DEVELOPED IS THE FIRST SUMMER 2021 TRIP
7.9%
20.3%
35.6%
36.2%
0% 10% 20% 30% 40% 50% 60%
Not at all developed
Not well-developed (I really don't have firm plans
yet)
Somewhat developed (I have a sense of where and
when I will travel)
Very well-developed (I have a strong idea of
where and when I will travel)

Question: On any trips this
summer, will you travel to the
following? (Select each you will
travel to)
2021)
EXPECTED PLACES OF TRAVEL: SUMMER OF 2021
8.1%
70.4%
53.5%
0% 20% 40% 60% 80%
Out of the country
Out-of-state
Within my home state

Question: Are you likely to take
any STAYCATIONS this coming
summer?
2021)
EXPECTED STAYCATIONS: THE SUMMER OF 2021
Yes, 28.3%
No, 41.9%
Maybe,
29.8%
20.6%
Who Took a
Staycation in
Summer
2020

Question: Which types of
destinations are you likely to visit
on your summer leisure trips?
(Select all that apply)
2021)
EXPECTED LEISURE TRAVEL: THE SUMMER OF 2021
6.1%
9.9%
15.6%
19.2%
25.6%
26.6%
29.8%
31.5%
44.8%
0% 10% 20% 30% 40% 50% 60%
NONE OF THESE
Desert destinations/resorts
U.S. National Parks
State, county or regional parks or
recreation areas
Mountain destinations/resorts (including ski
resorts)
Theme or amusement parks
Beach destinations/resorts
Small towns, villages or rural
destinations/attractions
Cities or metropolitan areas

EXPECTED LEISURE TRAVEL: THE SUMMER OF 2021 VS 2020
44.8%
29.8%
26.6% 25.6%
19.2%
15.6%
27.1%
31.5% 31.1%
22.1%
16.3%
21.9%
13.1%
7.1%
9.9%
6.8%
5%
0%
10%
15%
20%
25%
30%
40%
35%
45%
50%
Beach
destinations/resorts
Small towns or rural Cities or metropolitan U.S. National Parks
destinations areas
State, county or
regional parks
Mountain
Theme or amusement
parks
Desert
2021 Expectations Visited in 2020

Question: Which state(s) are you
likely to travel to (or within) on
any leisure trip(s) this summer?
(Select all that you will likely visit
or travel within)
2021)
EXPECTED PLACES OF TRAVEL: SUMMER OF 2021
5.1%
5.2%
5.2%
5.1%
5.4%
5.4%
6.4%
7.4%
7.5%
8.0%
8.5%
9.1%
9.8%
10.5%
12.3%
20.3%
22.0%
0% 5% 10% 15% 20% 25% 30%
California
Florida
New York
Texas
Georgia
Nevada
Arizona
North Carolina
Colorado
Hawaii
Utah
Washington
Pennsylvania
Tennessee
Ohio
Alaska
New Jersey

Question: Will you take any trips
for business reasons this coming
summer?
2021)
EXPECTED BUSINESS TRAVEL: THE SUMMER OF 2021
Yes, 15.6%
No, 84.4%
9.8%
Who Took a
Summer
Business Trip
in Summer
2020

Question: Will you take any trips
for conventions, conferences or
other group meetings this coming
summer?
2021)
EXPECTED MEETINGS TRAVEL: THE SUMMER OF 2021
Yes, 14.7%
No, 85.3%
7.5%
Who Traveled
for a Group
Meeting in
Summer
2020

The overall economic
position of traveling
households appears
solid

CONCERNS ABOUT NATIONAL ECONOMY (WAVES 1-55)
Question: Thinking about the current coronavirus situation, how concerned are you about the impact it may have on the NATIONAL
ECONOMY?
80.8% 78.8%
7.9% 9.7%
0%
10%
70%
60%
50%
40%
30%
20%
80%
90%
100% Concerned (6-10) Unconcerned (0-4)
(Base: Waves 1-55. All respondents, 1,201, 1,200, 1,201, 1,216, 1,263, 1,238, 1,208, 1,204, 1,200, 1,212, 1,223, 1,257, 1,214, 1,214, 1,205, 1,231, 1,365, 1,213, 1,200, 1,206, 1,224, 1,201, 1,202, 1,207, 1,250, 1,225, 1,205, 1,200,
1,205, 1,203, 1,203, 1,204, 1,203, 1,203, 1,205, 1,206, 1,205, 1,205, 1,204, 1,206 1,201, 1,207, 1,206, 1,225, 1,205, 1,206, 1,209, 1,209, 1,216, 1,210, 1,204, 1,209, 1,204, 1,208 and 1,202 completed surveys.)

CONCERNS ABOUT PERSONAL FINANCES (WAVES 1-55)
Question: Thinking about the current coronavirus situation, how concerned are you about the impact it may have on your PERSONAL
FINANCES? (Please answer using the scale below)
62.0%
50.1%
21.9%
28.3%
10%
0%
20%
30%
40%
50%
60%
70%
80%
Concerned (6-10) Unconcerned (0-4)
(Base: Waves 1-55. All respondents, 1,201, 1,200, 1,201, 1,216, 1,263, 1,238, 1,208, 1,204, 1,200, 1,212, 1,223, 1,257, 1,214, 1,214, 1,205, 1,231, 1,365, 1,213, 1,200, 1,206, 1,224, 1,201, 1,202, 1,207, 1,250, 1,225, 1,205, 1,200,
1,205, 1,203, 1,203, 1,204, 1,203, 1,203, 1,205, 1,206, 1,205, 1,205, 1,204, 1,206 1,201, 1,207, 1,206, 1,225, 1,205, 1,206, 1,209, 1,209, 1,216, 1,210, 1,204, 1,209, 1,204, 1,208 and 1,202 completed surveys.)

Question: Would you say that you
(and your household) are better
off or worse off financially than
you were a year ago? (Select one)
2021)
FINANCIAL WELL-BEING: 2021 VS. 2020
3.1%
13.1%
53.2%
21.3%
9.3%
0% 20% 40% 60% 80%
Much worse off
Worse off
UNCHANGED - Neither better off nor
worse off
Better off
Much better off
30.6%
16.2%

Question: LOOKING FORWARD—
do you feel that a year from now,
you (and your household) will be
better off financially, or worse off,
or just about the same as now?
2021)
EXPECTED FINANCIAL WELL-BEING: 2022
2.0%
6.7%
52.4%
28.6%
10.3%
0% 20% 40% 60% 80%
Much worse off
Worse off
Just about the same - Neither better off
nor worse off
Better off
Much better off
38.9%
8.7%

Question: LOOKING FORWARD—
do you feel that six months from
now your total family income will
have risen or fallen or stayed
about the same? (Select one)
2021)
EXPECTATIONS FOR INCOME IN THE NEXT 6 MONTHS
1.9%
8.4%
59.9%
22.6%
7.2%
0% 20% 40% 60% 80%
It will have fallen significantly
It will have fallen
It will be about the same
It will have risen
It will have risen significantly
29.8%
10.3%

Question: Which of these
statements best describes the
current financial position of
your household? (Select one to
complete the sentence)
This month
2021)
CURRENT FINANCIAL POSITION
1.5%
5.7%
21.7%
53.4%
17.7%
0% 20% 40% 60% 80%
You'll be getting into debt
You'll be dipping into your savings
You'll just about make ends meet
You'll have some money left to save
You'll have a lot of money left to save
71.1%
7.2%

Question: Thinking only of your
household's finances, do you feel
NOW is a good or bad time for
you to spend money on leisure
travel? (Select one)
2021)
IS IT A GOOD TIME TO PURCHASE TRAVEL PRODUCT?
5.3%
14.7%
41.1%
29.9%
9.0%
0% 20% 40% 60% 80%
No - It is a very bad time
No - It is a bad time
It is neither a good time or bad time
Yes - It is a good time
Yes - It is a very good time
38.9%
20.0%

Question: In the next 12 months,
do you expect to travel more or
less for leisure than you did in the
most recent 12-month period?
(Select one)
2021)
EXPECTED LEISURE TRIPS: NEXT 12 MONTHS
I expect to
travel more
for leisure,
42.0%
I expect to
travel about
the same for
leisure,
44.3%
I expect to
travel less for
leisure,
13.7%

Question: In the next 12 months,
do you expect to spend more or
less for leisure travel than you did
in the most recent 12-month
period? (Select one)
2021)
EXPECTED TRAVEL SPENDING: NEXT 12 MONTHS
I expect to
spend more
on leisure
travel,
41.7%
I expect to
spend about
the same on
leisure travel,
45.5%
I expect to
spend less on
leisure travel,
12.8%

After retreating slightly last week, more travel
optimism is being expressed
Travel planning and booking has grown since the
start of the year, setting new pandemic records
More travelers are planning on getting vaccinated.
Meanwhile, travelers still believe in pandemic
vigilance in the post-vaccine world
Summer 2021 is on. Nearly two-thirds say they will
take a summer vacation this year
The overall economic position of traveling
households appears solid
TAKEAWA
YS

TALK TO US
We want to hear from you!
Please join one of our online
meetings to discuss your
current needs in our ongoing
traveling consumer research,
and what is important to you
for the future

• Visitor & Target Audience Profiles
• Audience Persona Identification
• Brand Performance
• Visitor Activity Analysis & Segmentation
• Resident + Stakeholder Research
• Advertising Testing
info@destinationanalysts.com
MORE RESEARCH WE CAN PROVIDE

Destination APOLLO
Destination Intelligence + Management System

FOLLOW US ON SOCIAL MEDIA
@Destination Analysts Research
@Destination Analysts, Inc
@DestinationAnalysts
@DA_Research

Please consider
subscribing or donating
to support this ongoing research
DestinationAnalysts.com/Support

Presentation deck and webinar
recording available on our website:
DestinationAnalysts.com/covid-webinars

Covid travel sentiment weekly report destination analysts 3-29-21

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie Covid travel sentiment weekly report destination analysts 3-29-21

Ähnlich wie Covid travel sentiment weekly report destination analysts 3-29-21 (17)

Kürzlich hochgeladen

Kürzlich hochgeladen (9)

Covid travel sentiment weekly report destination analysts 3-29-21