14 Examples of good social media posts across Facebook, Instagram and Twitter, with a breakdown of what each post is doing well. More details at http://www.spottedhospitality.com/2017/10/19/14-examples-of-great-social-posts-by-pubs-and-restaurants/

3. Selling The Experience
Starting with one of the best examples
of selling the experience, the Hare and
Hounds.
No sales, no promotion, just sharing the
view on a Monday morning.
Short, punchy text, no hashtags
resulting in over 500 likes.

4. 2) Emojis & Soft Sales
Again with the Hare and Hounds, short
and punchy text again with a clear to
Call To Action.
Using a stunning photo that stands out
from most grabs the eye in the feed.

5. 3) Promoting the
Drinks
Taking the time to stage the drinks on
the bar, not just snapping a quick shot
of them lost on the back bar.
The use of emoji grabs your eye to the
text as well.

6. 4) Selling the Area
The Wensleydale Heifer is a premium venue
giving their guests a reason to visit by
showing off the scenery on a local walk.
This post:
• Highlight's they're dog-friendly
• Tells a short story
• Sells the benefits of the venue's location
• Educates their audience

7. 5) Driving Engagement
There's a reason why viral posts go
viral - all that engagement they get.
The Leyburn Bolton Arms posts a
weekly mind bender, as a community
venue providing entertainment to
their fans.

8. 6) Stand out from the Crowd
This video the Falcon made in August got
over 75 000 views, picked up by local media
leading to Andy being interviewed on local
radio.
This sums up our whole ethos on creating
content that entertains and gets talked
about.
Click the Image to see the video

9. 7) Gallery and Alternative Products
The Friars Head is a Gastropub in rural
Yorkshire, just off a main A road.
As we saw with the Hare and Hounds, if
you've got something photogenic make the
most of it!
Using multiple images instead of a single
one tells more of a story and gets more
clicks, which Facebook sees as engagement.

10. 8) Showing the People
By now you should be seeing that
the best posts don't sell directly -
they tell a little piece of your
business' story.
Getting your staff involved makes
your business more relatable -
more human.
Click the picture to see the video

12. 9) Refurbishment
The Belmore nailed this one on
Twitter
• eye catching images
• simple CTA (Book a Table)
• local hashtag (#sale)
• tagging a larger company (JW
Lees).
All of which pays off with 15 Re-
Tweets within a day:

13. 10) Engagement Only
The Saddle Room using a trending
topic (#WineDownWednesday)
and a GIF (always goes down well
on Twitter):

15. 11) Video, Fun
& Competition
The Stanley Arms in Preston having
a bit of fun with
• a short, punchy video
• relevant hashtags (over 12)
• throwing in a bit of a social
competition as well

16. 12) Event Showcase
The Rake using a grid to show off
one of their meet the brewer
events, plus 15 relevant hashtags:

17. 13) Food show off
& staging
The Abel Heywood in
Manchester's Norther Quarter is
well worth a follow on Instagram.
They've got the art of staging their
photos, mixing up what they post
and using the right number of
hashtags (12 plus - I'll keep saying
it until you get it!)

18. 14) The Beer Showcase
The White Horse is known for it's
range of drinks, and with a simple
Instagram filter to make the
pumpclips stand out they've got
the attention and the likes of 60
people.
How does such a simple photo do
so well? Have a look at the number
of hashtags...

19. 15) BONUS - The
Community Shot
Showcasing the people behind the
bar, humanising your business and
making your content more relative
to your audience goes down well
- hence this post doing so well
despite only 2 hashtags...

20. Know a venue that should be in this
list next month?
ed@edavieswork.com