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www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training
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What Will You Learn Today?
Why? What...
www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training
Why Salesforce Marketing Cloud?
www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training
Need For Marketing Cloud
Digital
Mar...
www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training
Benefits Of Salesforce Marketing Clo...
www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training
Few Companies Using Marketing Cloud
www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training
What is Salesforce Marketing
Cloud?
www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training
The Salesforce Marketing Cloud
The P...
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Salesforce Marketing Cloud Product
C...
www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training
Data Process Flow
Activities
A
c
t
i...
www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training
Features Of Salesforce Marketing
Clo...
www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training
Features Of Marketing Cloud
Channels...
www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training
Channels
www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training
Channels
Email Studio
Mobile Studio
...
www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training
Channels
You can keep customers up-t...
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Channels
Let’s you manage all your a...
www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training
Channels
Let’s you manage all your a...
www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training
Channels
Provides web solution to tu...
www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training
Platforms
www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training
Platforms
Journey Builder
Audience B...
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Platforms
Understand and engage with...
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Platforms
Provides the ability to de...
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Platforms
Cross channel content mana...
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Platforms
View real-time behavior on...
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Platforms
Integrate Marketing cloud ...
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Integrations Available For
Salesforc...
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Integrations Available For Marketing...
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Salesforce Marketing Cloud Use
Case ...
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Challenges
Peak games required a to...
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Solutions
For a solution to these is...
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Results
 Peak games reduced their c...
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Course Details
Go to www.edureka.co/...
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Salesforce Marketing Cloud Training | Salesforce Training For Beginners - Marketing Cloud | Edureka

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This Edureka Salesforce Marketing Cloud training video for beginners will help you learn Salesforce marketing cloud benefits, what it is, its various features, use case along with marketing cloud demo. This training video is ideal for beginners to learn Salesforce marketing cloud. You can also read the blog here: https://goo.gl/CS6aV4

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Salesforce Marketing Cloud Training | Salesforce Training For Beginners - Marketing Cloud | Edureka

  1. 1. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training
  2. 2. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training What Will You Learn Today? Why? What? Features Use Case Salesforce Marketing Cloud
  3. 3. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Why Salesforce Marketing Cloud?
  4. 4. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Need For Marketing Cloud Digital Marketing Excess social media information Scattered conversations Data stuck in silos Struggle to find ROI across multiple channels Salesforce Marketing Cloud Unified platform for all social programs and data Build and engage audiences Turn insights into actions
  5. 5. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Benefits Of Salesforce Marketing Cloud  Plan, personalize and optimize customer journey  Gain more information about your clients  Map customer journeys across multiple channels, devices, and customer lifecycle stages  Nurture your customers as you move them forward in their journeys  Analyze and assess the impact of every customer interaction to determine strengths and flaws in your processes
  6. 6. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Few Companies Using Marketing Cloud
  7. 7. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training What is Salesforce Marketing Cloud?
  8. 8. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training The Salesforce Marketing Cloud The Platform for 1:1 Customer Journeys Salesforce Marketing Cloud
  9. 9. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Salesforce Marketing Cloud Product Content and Messaging Marketing Automation Predictive Intelligence Customer Data Platform Fuel Infrastructure MarketingOperations Analytics Email Mobile Social Ads Web Connected Products HubExchange Apps
  10. 10. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Data Process Flow Activities A c t i v i t i e s Campaigns Lead Account Contact Opportunity Tasks Events Calls Emails Tasks Events Calls Emails
  11. 11. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Features Of Salesforce Marketing Cloud
  12. 12. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Features Of Marketing Cloud Channels Platforms Email Studio Mobile Studio Social Studio Advertising Studio Web Studio Journey Builder Audience Builder Personalization Builder Content Builder Analytics Builder Marketing Cloud Connect Marketing Cloud
  13. 13. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Channels
  14. 14. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Channels Email Studio Mobile Studio Social Studio Advertising Studio Web Studio
  15. 15. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Channels You can keep customers up-to-date with SMS confirmations, promotions and real time account updates. You can engage your customers with photo tutorials and audio clips. Geo fence feature ensures your customers get the information at the right time and place. You can connect with your customers on their favorite messaging applications by sending personalized announcements. Email Studio Mobile Studio Social Studio Advertising Studio Web Studio
  16. 16. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Channels Let’s you manage all your advertising across Facebook, Instagram, Twitter and LinkedIn. Your teams can manage your campaigns with sophisticated targeting all-in- one elegant interface. Visualize, optimize and report on advertising performance. Take your customer insights from Salesforce CRM to your social advertising. Email Studio Mobile Studio Social Studio Advertising Studio Web Studio
  17. 17. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Channels Let’s you manage all your advertising across Facebook, Instagram, Twitter and LinkedIn. You can use insights on your loyal customers to connect with new ones. You can reconnect with your customers using different channels and aggregate their data. You can build audiences through social topics and then track and optimize your campaign performance. Email Studio Mobile Studio Social Studio Advertising Studio Web Studio
  18. 18. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Channels Provides web solution to turn your static websites into dynamic interactive personalized experience. With predictive analytics capability, you can observe customer behavior and build individual profiles. Trigger email based on site behavior to re-engage with customers. Using interactive and engaging tools, guide your customers through the process of finding the necessary information. Email Studio Mobile Studio Social Studio Advertising Studio Web Studio
  19. 19. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Platforms
  20. 20. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Platforms Journey Builder Audience Builder Personalization Builder Content Builder Analytics Builder Marketing Cloud Connect
  21. 21. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Platforms Understand and engage with customers and unify all data in one place. Use drag and drop features to quickly correlate and manipulate data. Combine customer data and predictive data to understand your most important customer segment. Drive personalized customer journeys that automatically adjust to customer’s level of engagement. Journey Builder Audience Builder Personalization Builder Content Builder Analytics Builder Marketing Cloud Connect
  22. 22. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Platforms Provides the ability to deliver experiences unique to each customer by building customer profiles. From anonymous visitor to your loyal brand champion, leverage sophisticated algorithms to understand your customer intent. Turn static websites into dynamic experiences that deliver personalized content. Extend across different digital channels using drag-and-drop tools. Journey Builder Audience Builder Personalization Builder Content Builder Analytics Builder Marketing Cloud Connect
  23. 23. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Platforms Cross channel content management tool allows you to consolidate images, blocks of text, templates and emails in a single location. You can organize everything into a unified folder structure and leverage search and filter tools for easy navigation. You can upload new content including images and other documents straight from your desktop. You take less time to create and find the perfect content and more time putting it into action. Journey Builder Audience Builder Personalization Builder Content Builder Analytics Builder Marketing Cloud Connect
  24. 24. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Platforms View real-time behavior on your website and mobile application and measure performance across the entire customer journey. You can use out of the box reporting for email, mobile, social and ads. Also build custom reports to meet your needs. Create visualizations of data to uncover rich insights about customers. Predictive analytics provides you with likelihood of a purchase and other insights about your customers. Journey Builder Audience Builder Personalization Builder Content Builder Analytics Builder Marketing Cloud Connect
  25. 25. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Platforms Integrate Marketing cloud with your Salesforce CRM, Sales cloud or Service cloud instance. Allows sending email messages from Sales, Service or Marketing cloud. Measure customer engagement by tracking history of a profile. Advanced functionality provides “the plumbing” for Data Stream and Journey Builder. Journey Builder Audience Builder Personalization Builder Content Builder Analytics Builder Marketing Cloud Connect
  26. 26. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Integrations Available For Salesforce Marketing Cloud
  27. 27. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Integrations Available For Marketing Cloud Salesforce Marketing Cloud supports integrations with the following business systems and applications:  Salesforce Sales Cloud  Salesforce Service Cloud  Shopify  Workfront  Facebook  Twitter  LinkedIn
  28. 28. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Salesforce Marketing Cloud Use Case – Peak Games
  29. 29. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Challenges Peak games required a tool for bulk campaign management. Peak games wanted to scale its social advertising. Wanted to make better use of tactics like cost per impression bidding, A/B testing and ad segmentation. They required a powerful reporting center. Peak games wanted to make use of all the latest capabilities of Facebook advertising. Peak Games is a household name in the mobile gaming industry. Peak games has over 275 million users across 150 countries.
  30. 30. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Solutions For a solution to these issues, peak games turned to Marketing Cloud’s Advertising Studio ads platform:  Peak games connected with marketing cloud to deliver the right message, to the right person, at the right time.  Peak games advertising team developed best practices for creative optimization on Facebook.  The peak games team was able to look at its players holistically and optimize by certain events.  They were able to iterate the process of A/B testing for images to gain insights as to which one is effective.
  31. 31. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Results  Peak games reduced their cost per engagement and identified the best audience.  Peak games was able to compare the success of two separate images with regard to Click Through Rate (CTR) and Cost Per Install (CPI).  Peak games also found out that:  Using 20% text allowance in image reduces CPI by 27%.  For mobile gaming, images showing a user interacting with a game doubled CTR and reduced CPC (Cost per Click) by 50%.
  32. 32. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training Course Details Go to www.edureka.co/salesforce-foundation-combo Get Edureka Certified in Salesforce Today! What our learners have to say about us! Zakiuddin says, “I am very thankful to the instructors and support team who are helping the students to achieve their goals in all the necessary and possible accepts. I, being an operations manager will recommend Edureka as an exceptional place to learn.” Jonathan Tribhuwan, Sr. Lead Associate says, “The instructors have deep knowledge and simple ways to educate us. I especially liked the way they take us through the SFDC platform instead of playing through the PPT.” Madhu Chetan, Siebel Consultant at Medtronic says, “Salesforce class was interactive and the instructor was knowledgeable. Customer support is really good and course content is well documented.”
  33. 33. www.edureka.co/salesforce-foundation-comboEdureka’s Salesforce Certification Training

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