EACD presentation - APRA Morocco
•Als PPTX, PDF herunterladen•
1 gefällt mir•133 views
Presentation on European Communications and the EACD that I delivered at the 29th All Africa Public Relations Conference, Casablanca, Morocco 10-12 May 2017
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie EACD presentation - APRA Morocco
Ähnlich wie EACD presentation - APRA Morocco (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
EACD presentation - APRA Morocco
- 2. Qui suis-je? Who am I? • American communicator living in Paris • Head of Communications @ EIT Digital • Previously @ UNESCO, Philip Morris Int’l, Nissan, STMicroelectronics • Board Member EACD • Previously served in EACD regional roles in CH and France • Jury Member European Communications Awards
- 3. Europe • 730 million people • 4 m. square miles • 250 distinct languages • Largest cities: Istanbul, Moscow, Paris, London • Most visited destination: Paris
- 5. What’s the EACD? The European Association of Communication Directors (EACD) wants to attract, inspire and engage current and future communication leaders to drive excellence in our profession. Recognizing the growing importance of communications, we offer the professionals a platform to connect, deepen their expertise, share best practice, establish and promote relevant standards.
- 6. The EACD in Numbers 2812 Followers on 1592 Followers on 2053 Likes on 2224 Members 30 Regional groups 52 Nationalities
- 7. Members • Founded in 2006 in Brussels by 80 in-house Communication Directors • Today: 2,224 members and growing • 52 nationalities • Broad range of represented sectors & institutions
- 8. European Communication Summit • June 29th and 30th, Brussels @ The Square • Now in its 11th year, the Summit is established as the flagship event in the European communication landscape • More than 60 high-ranking speakers presenting keynotes, best cases, panels, workshops & peer-to-peer sessions
- 9. European Communication Award • New approach since 2016: in-house communicators can apply awards communications teams in the categories Company and Non-Profit Organisation • Members and ECS participants vote for the winners
- 10. EACD Regional Groups Our 30 Regional Groups provide a solid foundation for our association, engaging members at local level • Regional Groups create innovative forums for debates and discussions, establishing principles of communications best practice and sharing the accumulated knowledge to foster peer expertise • 2016: Anniversary event series with stops in Milan, Zurich, Amsterdam, and Sofia, Helsinki, Paris, London, and Athens • 2017: EACD Debate series with stops in Rome and Munich; upcoming destinations include Copenhagen and Paris
- 11. Further Activities • EACD Coaching Days • 2 - 3 hour workshops for EACD members interested in learning in depth about a particular topic • Topics have included: • Storytelling • Content marketing • Brand management • Webinars • Online sessions with various themes & communication trends in cooperation with EACD Working Groups • Topics have included: • Communicating sustainability • Change communications • Employer branding
- 12. EACD Working Groups Our 9 Working Groups aim to to develop and enhance standards relating to specific topics within communications. The Working Group concept was relaunched in 2017 with a focus on cross-industry knowledge exchange. Members can sign up to the following groups: • Associations, Brand Leadership, Corporate Citizenship, Digital Communications, Employee Engagement, European Institutions, Future of Media, Regulatory and Risk Communications, Stakeholder Insight & Analysis
- 13. Our Publications Communication Director • Fake news, real threats: communicating in the post-truth era • Collaboration: engage, share, connect • The personal touch: personalisation of communications • Tactics versus strategy • New EACD blog in cooperation with the CoDi team to share our discussions and content amongst members and peers • Members are encouraged to post articles around key themes.
- 14. Research: European Communication Monitor • 10th annual survey of 21,000 communication professionals from 43 countries • Provides in-depth analyses of trends and developments in communications • In cooperation with EUPRERA, the European Public Relations Education and Research Association & Communication Director magazine
- 15. Communication Excellence • Supported by the EACD, “Communication Excellence – How to develop, manage and lead exceptional communication” draws data from 10 years of the European Communication Monitor • European communication researchers Ralph Tench, Dejan Verčič, Ansgar Zerfass, Angeles Moreno, and Piet Verhoeven outline nine commandments that define communication excellence • The excellence thesis in the book breaks down high performance communication into three levels: the organisation, the department and the individual.
- 17. European Communication Monitor Discussion Topics • BIG DATA IN STRATEGIC COMMUNICATION • AUTOMATION IN PR AND COMMUNICATION MANAGEMENT • COMMUNICATION PRACTICES • STRATEGIC ISSUES • COMMUNICATION CHANNELS • SOCIAL MEDIA INFLUENCERS • STAKEHOLDER ENGAGEMENT • SKILLS, KNOWLEDGE AND COMPETENCY DEVELOPMENT • SALARIES • CHARACTERISTICS OF EXCELLENT COMMUNICATION FUNCTIONS
- 18. Characteristics of Excellent Communications Functions Excellent communication departments are forerunners in big data, deal more intensively with social media influencers, and invest significantly more in personnel development. They employ practitioners with stronger management and social media skills, who spend less time on operational work, put more effort into strategic tasks and focus on supporting top management.
- 19. Thank you for your attention! For further information please visit: www.eacd-online.eu And stay in touch: @eacdonline
Hinweis der Redaktion
- 72.3% of European communication professionals believe that big data will change their profession. But only 59.3% have given (close) attention to the debate and a minority has a comprehensive understanding of the topic. 21.2% of communication departments and agencies have implemented big data activities until now, leaving clear room for improvement. Three out of four respondents (75.0%) agree that communication activities should be aligned with external algorithms of search engines or social media platforms. Yet only 29.3% state that their communication departments or agencies have implemented such routines. Even less use the power of algorithms proactively for automatically adapting or creating content. Communicators employ a variety of tasks. In a typical week, they spend 36.2% of their productive time at work for operational communication, 27.8% for managing, 18.8% for refl ective activities (alignment with internal goals and stakeholders) and 17.2% for coaching, training and enabling members of their organisation. Th ey employ diff erent approaches when supporting either senior managers or other staff Longitudinal data collected over a decade (2007-2016) indicate that digitisation, mediatisation and new demands from business and society have changed communication management dramatically. Responses from more than 21,000 practitioners across Europe show that the strategic alignment of communication and organisational goals is the most stable issue, mentioned as a challenge by more than 42% in every single year. Digitalisation and building trust are additional topics that keep many leaders awake at night. Face-to-face communication is the most relevant instrument today, taking the top position for the fi rst time in 10 years of data. Social media was rated important by a minority between 2007 and 2011, today 76.2% favour such instruments, and 88.9% believe they will be important for addressing stakeholders in 2019. On the contrary, traditional media relations with print media is on the decline. 64.1% believe in its importance today, but this fi gure drops to 30.2% in 2019. Third party endorsers shaping stakeholder attitudes through blogs, tweets and posts are important for a majority of organisations across Europe (58.4%). But only 42.9% use specifi c strategies to communicate with such social media infl uencers and even less (40.1%) have specifi c approaches to identify them.