/!
@edithyeung!
Startup Metrics for Mobile Pirates
Presented by 500 Mobile Collective – Edith Yeung!
/!
@edithyeung!
500 Mobile Collective - Edith Yeung!
/!
@edithyeung!
Dave McClure’s ARRRR !
/!
@edithyeung!
MOAARRR!
/!
/!
@edithyeung!
/!
@edithyeung!
AARRR for Mobile. MO-AARRR!!/!
• Acquisition – What is your install base? How do you acquire users?!
• Act...
/!
@edithyeung!
MO-AARRR!/!
Acquisition!
•  App Store SEO!
•  Mobile Web SEO!
•  PR (Blog, media, forum)!
•  OEMs / Carrie...
/!
@edithyeung!
Acquisition – App Store SEO !/!
•  Optimize your app store title, description, tags, keywords, images, log...
/!
@edithyeung!
Acquisition – Mobile Web SEO!/!
•  Build mobile optimized website and drive traffic back to appropriate app...
/!
@edithyeung!
Acquisition – PR / Blog / YouTube!/!
•  Relevant media / blog / YouTube mentions do drive installs!
•  Thi...
/!
@edithyeung!
Acquisition – OEMs / Carriers Preload!/!
•  Work with mobile smartphone manufacturers or carriers and get ...
/!
@edithyeung!
Acquisition – Incentivized & Non-incentivized Mobile Ad !/!
•  Pay for installs by working with incentiviz...
/!
@edithyeung!
Acquisition – Over the Air (Android only) !/!
•  By adding the Google+ Sign-In button to your web site, yo...
/!
@edithyeung!
Acquisition – App Referral!/!
•  Work with other developers and drive installs to each other apps.!
!
/!
@edithyeung!
Acquisition – Retail side-load!/!
•  In countries where most mobile users are pre-paid users, you can get ...
/!
@edithyeung!
Mobile Customer Lifecycle & Conversion Behavior!/!
Acquisition!
•  App Store SEO!
•  Mobile Web SEO!
•  PR...
/!
@edithyeung!
Activation – Sign up Process!/!
•  Is your onboarding process user friendly?!
!
/!
@edithyeung!
Activation – Tutorial!/!
•  Is your app very easy to understand or you need a good tutorial to explain how...
/!
@edithyeung!
Activation – Welcome Email!/!
•  After you user install and active your app, are you capturing their email...
/!
@edithyeung!
Activation – Push Notification!/!
•  Are you getting any permission to send push notification?!
!
/!
@edithyeung!
Activation – Social Permission!/!
•  Are you asking for permission to post on your users Facebook or Twitt...
/!
@edithyeung!
Activation – Very first Call to Action!/!
•  What is your very first call to action after they activate?!
!
/!
@edithyeung!
/!
Acquisition!
•  App Store SEO!
•  Mobile Web SEO!
•  PR (Blog, media, forum)!
•  OEMs / Carriers Preloa...
/!
@edithyeung!
Retention – Engagement Push!/!
•  How often do you push your users and how relevant is your notification? !
/!
@edithyeung!
Retention – Review Request!/!
•  Getting great rating is key to driving up organic app store rating!
•  Re...
/!
@edithyeung!
Retention – Email!/!
•  Well crafted, relevant, timely and strong call to action email do drive app
engage...
/!
@edithyeung!
Retention – Seasonal Campaigns!/!
•  Relevant & timely holiday campaigns drive in-app purchases. !
/!
@edithyeung!
Retention – Default Setting!/!
•  For Android apps, ask users permission to set your apps as default for s...
/!
@edithyeung!
/!
Acquisition!
•  App Store SEO!
•  Mobile Web SEO!
•  PR (Blog, media, forum)!
•  OEMs / Carriers Preloa...
/!
@edithyeung!
Referral – Social !/!
•  Get users to share relevant content via Facebook and Twitter can drive more
aware...
/!
@edithyeung!
Referral – Incentivized Email !/!
•  Incentive and give reasons for your users to refer your apps. !
/!
@edithyeung!
MO-AARRR!/!
Acquisition!
•  App Store SEO!
•  Mobile Web SEO!
•  PR (Blog, media, forum)!
•  OEMs / Carrie...
/!
@edithyeung!
Revenue – Subscription !/!
•  Audible charges $14.95 for 1 book and $22.95 for 2 books. !
/!
@edithyeung!
Revenue – Advertising!/!
•  Become ad publishers with mobile exchanges or networks.!
/!
@edithyeung!
Revenue – In-App Purchase!/!
•  Think Candy Crush, Clash of Clans and Kim Kadasian games.!
/!
@edithyeung!
Revenue – eCommerce!/!
•  Drive eCommerce and monetize via affiliate sales, revenue share or direct
fulfillm...
/!
@edithyeung!
Revenue – Partnership & Revenue share!/!
•  Google maps drives Uber usage and Uber shares revenue with Goo...
/!
@edithyeung!
Revenue – Selling Data!/!
•  Can you sell your rich & big data?!
/!
@edithyeung!
MO-AARRR!/!
Acquisition!
•  App Store SEO!
•  Mobile Web SEO!
•  PR (Blog, media, forum)!
•  OEMs / Carrie...
/!
@edithyeung!
Startup Metrics for Mobile Pirates
Presented by 500 Mobile Collective – Edith Yeung!
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Startup Metrics for Mobile Pirates #MOAARRR by Edith Yeung / 500 Mobile Collective

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Startup Metrics for Mobile Pirates #MOAARRR (Mobile Acquisition, Activation, Retention, Referral & Revenue) presented by 500 Startups / Edith Yeung.

Veröffentlicht in: Mobil

Startup Metrics for Mobile Pirates #MOAARRR by Edith Yeung / 500 Mobile Collective

  1. 1. /! @edithyeung! Startup Metrics for Mobile Pirates Presented by 500 Mobile Collective – Edith Yeung!
  2. 2. /! @edithyeung! 500 Mobile Collective - Edith Yeung!
  3. 3. /! @edithyeung! Dave McClure’s ARRRR !
  4. 4. /! @edithyeung! MOAARRR! /!
  5. 5. /! @edithyeung!
  6. 6. /! @edithyeung! AARRR for Mobile. MO-AARRR!!/! • Acquisition – What is your install base? How do you acquire users?! • Activation – What is your onboarding process? Happy UI & UX?! • Retention – What is your MAU & DAU? Push, email & community strategies?! • Referral – What is your referral process?! • Revenue – How do (or will) you make money? What is your ARPU?! !
  7. 7. /! @edithyeung! MO-AARRR!/! Acquisition! •  App Store SEO! •  Mobile Web SEO! •  PR (Blog, media, forum)! •  OEMs / Carriers Preload! •  Social (Paid or Non-Paid)! •  Mobile Ad Network (Incentivized or non-incentivized)! •  Desktop (iOver the Air for Android)! •  App Referral! •  Retail side-load! Activation! •  Sign up process! •  Tutorial! •  Welcome email! •  Push permission! •  Social permission! •  1st Call to Action! Retention! •  Engagement push! •  Review request! •  Email! •  Seasonal Campaigns! •  Social ! •  Default setting! Referral! •  Social! •  Email! •  Incentivized or non- incentivized! •  Word of Mouth! Revenue! •  Subscription! •  Advertising! •  In-App Purchase! •  eCommerce! •  App Referral! •  Backend data !
  8. 8. /! @edithyeung! Acquisition – App Store SEO !/! •  Optimize your app store title, description, tags, keywords, images, logo, videos.!
  9. 9. /! @edithyeung! Acquisition – Mobile Web SEO!/! •  Build mobile optimized website and drive traffic back to appropriate app stores.!
  10. 10. /! @edithyeung! Acquisition – PR / Blog / YouTube!/! •  Relevant media / blog / YouTube mentions do drive installs! •  Think about stories / user benefits that are worth talking about !
  11. 11. /! @edithyeung! Acquisition – OEMs / Carriers Preload!/! •  Work with mobile smartphone manufacturers or carriers and get your app preloaded could be time consuming.!
  12. 12. /! @edithyeung! Acquisition – Incentivized & Non-incentivized Mobile Ad !/! •  Pay for installs by working with incentivized or non-incentivized mobile ad network could be effective, but also expensive.!
  13. 13. /! @edithyeung! Acquisition – Over the Air (Android only) !/! •  By adding the Google+ Sign-In button to your web site, you can automatically prompt your users to download your Android app over the air to their Android devices.! !
  14. 14. /! @edithyeung! Acquisition – App Referral!/! •  Work with other developers and drive installs to each other apps.! !
  15. 15. /! @edithyeung! Acquisition – Retail side-load!/! •  In countries where most mobile users are pre-paid users, you can get your app preloaded via different retail channels. ! !
  16. 16. /! @edithyeung! Mobile Customer Lifecycle & Conversion Behavior!/! Acquisition! •  App Store SEO! •  Mobile Web SEO! •  PR (Blog, media, forum)! •  OEMs / Carriers Preload! •  Social (Paid or Non-Paid)! •  Mobile Ad Network (Incentivized or non-incentivized)! •  Desktop (iOver the Air for Android)! •  App Referral! Activation! •  Sign up process! •  Tutorial! •  Welcome email! •  Push permission! •  Social permission! •  1st Call to Action! Retention! •  Engagement push! •  Review request! •  Email! •  Seasonal Campaigns! •  Social ! •  Default setting! Referral! •  Social! •  Email! •  Incentivized or non- incentivized! •  Word of Mouth! Monetization! •  Subscription! •  Advertising! •  In-App Purchase! •  eCommerce! •  App Referral! •  Backend data !
  17. 17. /! @edithyeung! Activation – Sign up Process!/! •  Is your onboarding process user friendly?! !
  18. 18. /! @edithyeung! Activation – Tutorial!/! •  Is your app very easy to understand or you need a good tutorial to explain how your app works?!
  19. 19. /! @edithyeung! Activation – Welcome Email!/! •  After you user install and active your app, are you capturing their email and follow up?!
  20. 20. /! @edithyeung! Activation – Push Notification!/! •  Are you getting any permission to send push notification?! !
  21. 21. /! @edithyeung! Activation – Social Permission!/! •  Are you asking for permission to post on your users Facebook or Twitter feed?!
  22. 22. /! @edithyeung! Activation – Very first Call to Action!/! •  What is your very first call to action after they activate?! !
  23. 23. /! @edithyeung! /! Acquisition! •  App Store SEO! •  Mobile Web SEO! •  PR (Blog, media, forum)! •  OEMs / Carriers Preload! •  Social (Paid or Non-Paid)! •  Mobile Ad Network (Incentivized or non-incentivized)! •  Desktop (iOver the Air for Android)! •  App Referral! Activation! •  Sign up process! •  Tutorial! •  Welcome email! •  Push permission! •  Social permission! •  1st Call to Action! Retention! •  Engagement push! •  Review request! •  Email! •  Seasonal Campaigns! •  Social ! •  Default setting! Referral! •  Social! •  Email! •  Incentivized or non- incentivized! •  Word of Mouth! Revenue! •  Subscription! •  Advertising! •  In-App Purchase! •  eCommerce! •  App Referral! •  Backend data ! MO-AARRR!
  24. 24. /! @edithyeung! Retention – Engagement Push!/! •  How often do you push your users and how relevant is your notification? !
  25. 25. /! @edithyeung! Retention – Review Request!/! •  Getting great rating is key to driving up organic app store rating! •  Request for rating too early may frustrate users!
  26. 26. /! @edithyeung! Retention – Email!/! •  Well crafted, relevant, timely and strong call to action email do drive app engagement.!
  27. 27. /! @edithyeung! Retention – Seasonal Campaigns!/! •  Relevant & timely holiday campaigns drive in-app purchases. !
  28. 28. /! @edithyeung! Retention – Default Setting!/! •  For Android apps, ask users permission to set your apps as default for specific actions.!
  29. 29. /! @edithyeung! /! Acquisition! •  App Store SEO! •  Mobile Web SEO! •  PR (Blog, media, forum)! •  OEMs / Carriers Preload! •  Social (Paid or Non-Paid)! •  Mobile Ad Network (Incentivized or non-incentivized)! •  Desktop (iOver the Air for Android)! •  App Referral! Activation! •  Sign up process! •  Tutorial! •  Welcome email! •  Push permission! •  Social permission! •  1st Call to Action! Retention! •  Engagement push! •  Review request! •  Email! •  Seasonal Campaigns! •  Social ! •  Default setting! Referral! •  Social! •  Email! •  Incentivized or non- incentivized! •  Word of Mouth! Revenue! •  Subscription! •  Advertising! •  In-App Purchase! •  eCommerce! •  App Referral! •  Backend data ! MO-AARRR!
  30. 30. /! @edithyeung! Referral – Social !/! •  Get users to share relevant content via Facebook and Twitter can drive more awareness of your app.!
  31. 31. /! @edithyeung! Referral – Incentivized Email !/! •  Incentive and give reasons for your users to refer your apps. !
  32. 32. /! @edithyeung! MO-AARRR!/! Acquisition! •  App Store SEO! •  Mobile Web SEO! •  PR (Blog, media, forum)! •  OEMs / Carriers Preload! •  Social (Paid or Non-Paid)! •  Mobile Ad Network (Incentivized or non-incentivized)! •  Desktop (iOver the Air for Android)! •  App Referral! Activation! •  Sign up process! •  Tutorial! •  Welcome email! •  Push permission! •  Social permission! •  1st Call to Action! Retention! •  Engagement push! •  Review request! •  Email! •  Seasonal Campaigns! •  Social ! •  Default setting! Referral! •  Social! •  Email! •  Incentivized or non- incentivized! •  Word of Mouth! Revenue! •  Subscription! •  Advertising! •  In-App Purchase! •  eCommerce! •  App Referral! •  Backend data !
  33. 33. /! @edithyeung! Revenue – Subscription !/! •  Audible charges $14.95 for 1 book and $22.95 for 2 books. !
  34. 34. /! @edithyeung! Revenue – Advertising!/! •  Become ad publishers with mobile exchanges or networks.!
  35. 35. /! @edithyeung! Revenue – In-App Purchase!/! •  Think Candy Crush, Clash of Clans and Kim Kadasian games.!
  36. 36. /! @edithyeung! Revenue – eCommerce!/! •  Drive eCommerce and monetize via affiliate sales, revenue share or direct fulfillment. !
  37. 37. /! @edithyeung! Revenue – Partnership & Revenue share!/! •  Google maps drives Uber usage and Uber shares revenue with Google.!
  38. 38. /! @edithyeung! Revenue – Selling Data!/! •  Can you sell your rich & big data?!
  39. 39. /! @edithyeung! MO-AARRR!/! Acquisition! •  App Store SEO! •  Mobile Web SEO! •  PR (Blog, media, forum)! •  OEMs / Carriers Preload! •  Social (Paid or Non-Paid)! •  Mobile Ad Network (Incentivized or non-incentivized)! •  Desktop (iOver the Air for Android)! •  App Referral! •  Retail side-load! Activation! •  Sign up process! •  Tutorial! •  Welcome email! •  Push permission! •  Social permission! •  1st Call to Action! Retention! •  Engagement push! •  Review request! •  Email! •  Seasonal Campaigns! •  Social ! •  Default setting! Referral! •  Social! •  Email! •  Incentivized or non- incentivized! •  Word of Mouth! Revenue! •  Subscription! •  Advertising! •  In-App Purchase! •  eCommerce! •  App Referral! •  Backend data !
  40. 40. /! @edithyeung! Startup Metrics for Mobile Pirates Presented by 500 Mobile Collective – Edith Yeung!

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