1. How
to
Launch
Your
App
in
Interna3onal
Markets
Smart Phone. Clever Browsing.

3. 12 Countries in 12 Months

4. Over 1.5B smartphone subscribers
worldwide with 31% growth and 21%
penetration in 2013

6. US is no longer #1
Smartphone market in
the world.

8. China is the fastest growing
smartphone market in the world

10. Google is the New Microsoft. Samsung
is the new Dell. Android phone price
will continue to fall.

11. Total number of mobile app downloads
is set to exceed 100 billion this year.

12. Japan has the highest ARPU in the
world

13. eCommerce revenue will mostly come from
Mobile. Consumers and merchants wants to
transact on mobile devices, rather than in coins
and cash, credit cards.
Global offline transactions facilitated by
mobile devices will reach about $1.5 trillion

16. Dolphin
Milestones
Dolphin was born
Ex-Microsoft engineers frustrated with their mobile
browser, got together and built Dolphin for Android.
(July, 2009)
1,000,000
Launched Dolphin Gesture
First 1M users achieved (July, 2010)
World’s first Gesture browser enables users to customize their
own gesture and shortcuts.
(May, 2010)
Series A Funding
Partner with Sequoia and Matrix Partners
10,000,000
Launched Dolphin Sonar
First 10M users achieved (Nov, 2011)
World’s first voice-enabled browser. You can now talk Dolphin.
(February, 2012)
China Telecom & KDDI
Partnership
50,000,000
Carriers love Dolphin
First 50M users achieved (Aug, 2012)
2013
80,000,000
First 80M users achieved (March, 2013)

17. Level 1: Start Baby Step, Then Take a
Giant International Leap Forward

18. Step 2: Localization - Translating Your
App
W3C defines localization as the adaptation of mobile application
content to meet the language and cultural requirements of a specific
target market. This includes:
• Numeric
• Date/Time
• Currency formats
• Symbols
• Icons
• Colors
• Graphics
• Text string
• Metadata
• Launch tips
• Push notifications
• Help tips
• Privacy policy
• End user license agreement

19. Step 3: Culturalization - Building a
Local Team

20. Developers will go global from the start
or get left behind
• User
acquisi@on
• Email
Marke@ng
• Social
Media
• Website
• 3rd
party
app
store
• Local
News
• Local
interviews
PR
Customer
Service
• Email
• Social
Media
• Phone
Marke@ng
Legal
• Patent
/
IP
• Partnership
Agreement

21. What is Dolphin doing internationally?
Who can help translate?
Questions?
@edithyeung
How you make money in international market?