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Pivoting in a Lean Startup - A Case Study by EditMe

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EditMe (Matt Wiseley)
EditMe (Matt Wiseley)

In 2010, EditMe has gone from a wiki platform, to website CMS for online communities, to internal collaboration software. Matthew Mamet and Matt Wiseley will talk about how EditMe interviewed key customers, did homepage A/B tests, and how we've built our internal KPI dashboard to provide metrics to inform our decisions - all while continuing to acquire and support a thriving customer base of over 650 paying customers We don't have all the answers on what makes a successful pivot, but we're willing to share what we've learned about how we setup our analytics, test our hypothesis, and how we learned to be efficient with our time.

Business
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Pivoting in a Lean Startup June 24, 2010
What is EditMe? ,[object Object],[object Object]
 
What is EditMe? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Gartner Hype Cycle - 2006
Better add more, better FEATURES! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What is EditMe? 2009
Gartner Hype Cycle 2009
Problem ,[object Object],[object Object],[object Object],[object Object]
Who are current Customers?
Who are current Customers?
Who knows what these people want? ,[object Object],[object Object],[object Object],[object Object]
First Pivot
Our Results ,[object Object],[object Object]
A/B Tests
 
 
New Problem ,[object Object],[object Object],[object Object],[object Object]
Personalized Account Review
We have a much better understanding ,[object Object],[object Object],[object Object],[object Object]
 
 
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is EditMe? ,[object Object],[object Object]

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