Whether you’re migrating to HTTPS, domain or to a whole new website platform, there are crucial elements that you need to be considering to avoid substantial loss of organic traffic. We’ll share our pro-tips, along-with real-life working examples, to make sure you avoid common pitfalls to ensure a smooth transition and a very happy client! Jack is Senior SEO Lead at Stickyeyes with expertise in some of the most competitive markets online including retail, finance and gaming. Jack plays a central role in defining and delivering client campaigns on some of the biggest SEO accounts at the agency ensuring client performance is at an optimal level and all clients have a future proof, strategic plan in place.