1. BlogLevel and TweetLevel
A GPS for navigating influence
• Free tools to identify and track influential people on any
topic and in any language on Twitter and in the blogosphere

2. Use the Tools for Social Media
Planning and Measurement
Share of Voice
Buzz Level by Topic Related Phrases
Top Shared Web Links

3. Understand Who Is Influential on Any
Given Topic
Sort by context and ...then analyze relevant
relevance people’s influence

4. Analyze the Blogger and the Tweeter in
Several Ways

5. Know the Science Behind the Tools
Open, unique algorithm The Topology of Influence
• BlogLevel ranks importance by • Influence is a result of the flow of
frequency of blog’s discussion on information between different people
Twitter and the content’s search
• Influential people can be idea starters,
optimization
amplifiers, curators, commentators or
• TweetLevel distinguishes between viewers
idea starters and amplifiers
• When the different groups interact,
• Extra weight given to those who are messages are spread more effectively
highly engaged

6. For more information, please consult:
TweetLevel questions: tweetlevel@edelman.com
BlogLevel questions: bloglevel@edelman.com
Via Twitter: @jonnybentwood
Media inquiries: Derek.Creevey@edelman.com