1.
U.S. Natural Gas
Industry Perceptions
Inherent Challenges Remain
but Opportunities Exist
June 2018
1

2.
When Edelman’s annual global Trust Barometer showed us that trust in the natural gas industry dropped
dramatically, especially in the U.S., we decided to invest in further research and dig a little deeper. It also
made us think about the question above. We know that the natural gas landscape is impacted by various
factors – from economics and market dynamics to policy and politics. We also know that the answer to
the question above may well depend on public acceptance of natural gas’s role in America’s energy
future and that of international markets as well.
The data to the left and other key insights from our research present conflicting drivers for the drop:
• More than 60 percent of both audiences believe the natural gas industry’s best days are ahead, but
less than half of the General Population – and only 55 percent of the Informed Public – are
favorable toward the industry at large.
• Just over half of the General Population, and three in five members of the Informed Public, are
favorable toward natural gas as an energy source, and up to 76 percent believe its benefits
outweigh the risks.
The divide on natural gas is particularly acute between the benefits of having it and the drawbacks of
getting it – a classic dilemma (See slides 14-18).
As energy sources are often viewed in relation to the alternatives, natural gas has been dubbed a “bridge
fuel,” but as renewables and energy storage are now becoming cost-competitive, some are saying that
bridge is much shorter than before (if they believed there was a bridge – or a need for one – in the first
place).
Natural gas has been a bright spot for U.S. economic growth over the last decade – made all the more
bullish with momentum for U.S. LNG exports – and garners general bipartisan support for being a clean
fuel. That said, activism has never been higher in the U.S. – according to Sigwatch, it’s risen 500 percent
since the year 2000 and 28 percent of all activist actions taken against the energy sector globally target
U.S. companies. We’ve seen this from the “Keep it in the Ground” movement and especially the targeting
of pipelines. Additional threats – from Russian interference in energy issues to low energy literacy to a
general lack of concern about energy availability and affordability – can further undercut a fragile position
on natural gas in the United States.
Edelman’s research shows that even while people’s exposure to natural gas news trends positive, the
intensity of any support is very soft – and the window is closing.
Trust is Fragile
Source: 2018 Edelman Trust Barometer. TRU_SUB_ENE. Now thinking about specific sectors within
the energy industry, please indicate how much you trust businesses in each of the following sectors to
do what is right. Again, please use the same 9-point scale where one means that you “do not trust
them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust), question asked of
one-fifth of the sample. General Population, 28-market global total and Informed Public, 28-market
global total.
2
55% vs. 58%
U.S. trust in natural gas industry
13
points
25
points
55% vs. 62%
Global trust in natural gas industry
4
points
7
points
Informed PublicGeneral Population
2017-2018
How Long or Short is the Natural Gas Bridge?

3.
U.S. Natural Gas
Industry Perceptions
Methodology
Online Survey in U.S.
n=1,500 total sample
• n=1,000 members of the General Population
(U.S. adults ages 18+)
• n=500 members of the Informed Public
All fieldwork was conducted between May 1 to
May 9, 2018
General Population
Must meet 2 criteria:
Live in the U.S.
Ages 18+
Informed Public
Must meet 4 criteria:
Ages 25-64
College educated
In top 25 percent of household income
per age group in U.S.
Report significant media consumption
and engagement in business news
Margin of error
General Population +/- 3.1% (N=1000)
Informed Public +/- 4.4% (N=500)
3

4.
General Population vs. Informed Public
Overview: Natural Gas Reputation Scorecard
64% vs. 79%
Familiar with industry
48% vs. 55%
Favorable toward industry
Best Days Ahead
68% vs. 76%
Benefits outweigh the risks
52% vs. 60%
Favorable as an energy source
Informed PublicGeneral Population
55% vs. 58%
U.S. trust in natural gas industry
62% vs. 63%
4

5.
5
Key differences between each audience
• Less familiar with both carbon-based and renewable fuels,
as well as LNG
• Less favorable toward the natural gas, nuclear energy,
renewable electricity and alternative transportation
industries
• More likely to support producing electricity using coal and
more likely to believe coal’s benefits outweigh its risks,
though a majority believe the coal industry’s best days are
behind it
• Disagreement on whether natural gas is a short- or long-
term solution to America’s energy challenges
General Population
• More likely to support natural gas exploration and
production, modernizing the electric grid, producing energy
for export and producing electricity using natural gas and
nuclear energy
• More favorable toward natural gas, nuclear and renewable
fuels as energy sources
• More likely to feel benefits of natural gas outweigh risks
• More likely to recognize that natural gas is accelerating the
country’s move away from carbon-based fuels, but also
more likely to believe that this is a short-term solution that
holds us back from embracing a renewable future
• More likely to support increasing the amount of U.S.
electricity that comes from natural gas and the production of
LNG for export / the permitting of LNG export facilities
• Slightly more likely to support increased natural gas drilling
access and pipeline permitting
Informed Public

6.
Key differences by political affiliation
• Much more receptive to carbon-based fuels such
as oil and coal, though majorities believe the oil
and coal industries’ best days are behind them
• More likely to believe the benefits of natural gas
outweigh the risks
• More willing to advocate in favor of natural gas and
see it as a long-term energy solution
• More supportive of producing electricity using fossil
fuels – particularly natural gas
• More supportive of expanding the country’s natural
gas infrastructure, such as through drilling,
permitting and pipelines
• Express greater concern for allowing companies to
ship LNG – and thus, America’s own natural
resources – overseas
Republicans
• More skeptical of the future role of natural gas –
for example, they are less likely than registered
Republicans to believe its benefits outweigh
the risks
• More neutral toward natural gas as an energy
source, and when it comes to a willingness to
advocate in favor of it
• More opposed to eliminating regulations governing
natural gas
• More opposed to drilling, permitting and pipeline
policies that would favor the industry
• More concerned with natural gas production
releasing methane and other greenhouse gases
into the environment
Democrats
• Less likely than Republicans to believe the
benefits of natural gas outweigh the risks
• More likely than Democrats to believe that
the best days are ahead for natural gas
• More likely than Democrats – but less likely
than Republicans – to support natural gas
and oil exploration and production
• More likely to support expanding the
country’s infrastructure to support natural
gas production – such as building pipelines
• Least likely to believe that natural gas is a
long-term energy solution
• Moderate favorability toward natural gas
infrastructure improvements – such as
increased drilling and pipeline permitting –
compared to the strong support/opposition
within the two major parties
• Least familiar with LNG
Independents
General Population
Voters and party affiliation are defined based on the General Population’s self-reported voter registration and party affiliation.
6

7.
7
ENERGY SECTOR:
BASELINE PERCEPTIONS
7

8.
Industry Familiar
(Top 2 Box)
Favorable
(Top 3 Box)
Best Days Ahead
The renewable electricity industry 68% 71% 85%
The alternative transportation industry 57% 55% 84%
The natural gas industry 64% 48% 62%
The oil industry 69% 33% 33%
The nuclear energy industry 49% 31% 51%
The coal industry 52% 26% 21%
The fuels and petrochemicals industry 44% 26% 43%
Q2: How favorable are you toward each of the following industries in the U.S.? Please use a scale of 1-9, where 1 means you are extremely unfavorable toward them, and
9 means you are extremely favorable toward them.
Q3: Based on what you know about each of the following industries in the U.S., would you say its best days are ahead or its best days are behind it?
8
The General Population is skeptical of the energy sector overall;
renewable electricity is the only industry garnering favorable perceptions
Percent familiar with, favorable toward and selected best
days ahead for each industry General Population
(n=1000)

9.
Q2: How favorable are you toward each of the following industries in the U.S.? Please use a scale of 1-9, where 1 means you are extremely unfavorable toward them, and
9 means you are extremely favorable toward them.
Q3: Based on what you know about each of the following industries in the U.S., would you say its best days are ahead or its best days are behind it?
9
The Informed Public is more familiar with energy overall, but
there is little correlation between familiarity and favorability
Percent familiar with, favorable toward and selected best
days ahead for each industry
Industry Familiar
(top 2 box)
Favorable
(Top 3 Box)
Best Days Ahead
The renewable electricity industry 82% 83% 90%
The alternative transportation industry 75% 74% 89%
The natural gas industry 79% 55% 63%
The nuclear energy industry 66% 46% 54%
The oil industry 83% 35% 25%
The fuels and petrochemicals industry 63% 33% 39%
The coal industry 67% 29% 14%
Informed Public
(n=500)

10.
83
79
69
52
30 30
26
Solar Wind Hydropower Natural gas Oil Nuclear Coal
89 86
83
68
45
37 39
10
Percent favorable toward each energy source and
Percent selected that the energy source’s benefits outweigh the risks
Shown Top 3 Box Favorable
No traditional fuel sources are viewed favorably by more than half
of the General Population and natural gas is the only traditional
fuel source that has a place in our energy future
Q5: Thinking specifically about energy sources in the U.S., how favorable are you toward each of the following?
Q6: Do you feel the risks associated with each of the following energy sources outweigh the benefits, or that the benefits outweigh the risks?
General Population
(n=1000)
Favorability
Benefits outweigh the risks

11.
89 87
81
60
44
32
24
Solar Wind Hydropower Natural gas Nuclear Oil Coal
92 91
89
76
43
40
28
11
Percent favorable toward each energy source and
Percent selected that the energy source’s benefits outweigh the risks
Shown Top 3 Box Favorable
Natural gas is the only traditional fuel source that the Informed
Public is favorable toward
Q5: Thinking specifically about energy sources in the U.S., how favorable are you toward each of the following?
Q6: Do you feel the risks associated with each of the following energy sources outweigh the benefits, or that the benefits outweigh the risks?
Informed Public
(n=500)
Favorability
Benefits outweigh the risks

12.
83
79
69
52
30
30
26
Solar
Wind
Hydropower
Natural gas
Oil
Nuclear
Coal
Q2: How favorable are you toward each of the following industries in the U.S.? Please use a scale of 1-9, where 1 means you are extremely unfavorable toward them, and
9 means you are extremely favorable toward them.
Q5: Thinking specifically about energy sources in the U.S., how favorable are you toward each of the following?
Natural gas is the only traditional fuel source that the General
Population feels more positively toward than its industry
Percent favorable toward each industry
Shown Top 3 Box Favorable
Percent favorable toward each energy source
Shown Top 3 Box Favorable
71
55
48
33
31
26
26
The renewable electricity industry
The alternative transportation industry
The natural gas industry
The oil industry
The nuclear energy industry
The coal industry
The fuels and petrochemicals industry
General Population
(n=1000)
12

13.
89
87
81
60
44
32
24
Solar
Wind
Hydropower
Natural gas
Nuclear
Oil
Coal
Q2: How favorable are you toward each of the following industries in the U.S.? Please use a scale of 1-9, where 1 means you are extremely unfavorable toward them, and
9 means you are extremely favorable toward them.
Q5: Thinking specifically about energy sources in the U.S., how favorable are you toward each of the following?
Similar to the General Population, the Informed Public makes little
distinction between natural gas itself and the industry overall
83
74
55
46
35
33
29
The renewable electricity industry
The alternative transportation industry
The natural gas industry
The nuclear energy industry
The oil industry
The fuels and petrochemicals industry
The coal industry
Percent favorable toward each industry
Shown Top 3 Box Favorable
Percent favorable toward each energy source
Shown Top 3 Box Favorable
Informed Public
(n=500)
13

14.
14
NATURAL GAS PERCEPTIONS:
DEEP DIVE
14

15.
56%
of the General Population agrees natural gas is a clean source of
energy (vs. 63% IP)
15
Natural gas is viewed primarily as a clean fuel that is accelerating
America’s move from carbon-intensive fuels, but the General
Population is conflicted about its future role
View natural gas as…
Q15: Which of the following best describes how you think of natural gas today?
Q25: How strongly do you agree with each of the following statements?
31%
of the General Population sees natural gas primarily as a clean fuel
(vs. 37% IP) over:
• A bridge fuel (16% GP vs. 20% IP)
• A fossil fuel (15% GP vs. 13% IP)
• A renewable fuel (11% GP vs. 8% IP)
• An alternative fuel (10% GP vs. 9% IP)
• A dirty fuel (6% GP vs. 4% IP)
49 48
41 39
63
58
50
45
Accelerating America's
move away from more
carbon-intensive fuels
A short-term solution to
the country's energy
challenges
Slowing America's
transition to more
renewable fuels
A long-term solution to
the country's energy
challenges
Agree/Disagree statements: Natural gas is…
Shown Top 2 Box Agree among the General Population and Informed Public
General Population
(n=1000)
Informed Public
(n=500)
A clean source of energy
Shown Top 2 Box Agree
A clean fuel
Shown % selected

16.
Top 5 Benefits of Natural Gas GP IP
It is more affordable 31% 34%
It is abundant in the U.S. 27% 36%
It results in better air quality 20% 22%
It is more easily accessible 19% 20%
It is safer to use 19% 19%
Being seen as affordable and abundant, improving overall air
quality, being easily accessible and safe to use all drive positive
perceptions of natural gas
Q7: Why do you believe the benefits of natural gas outweigh the risks? What benefits are most important to you?
Q16: Which of the following are the biggest benefits of using natural gas today in general, compared to other fuel sources?
General Population
Percent selected as benefit of using natural gas
Among General Population (n=1000) and Informed Public (n=500)
Affordability is selected as the most important benefit
by both the General Population (19%) and the
Informed Public (21%)
Reasons benefits of natural gas outweigh the risks
Among General Population who believe benefits of natural gas outweigh the risks
(68% of General Population sample, n=682)
Informed Public
16

17.
Top 5 Drawbacks of Natural Gas GP IP
It is flammable 36% 32%
It is obtained in ways that harm the environment,
such as hydraulic fracturing and drilling
31% 34%
It releases greenhouse gases like methane into the
environment when produced
23% 24%
It is a fossil fuel or non-renewable energy source 23% 28%
It requires pipelines to get to market 22% 24%
Negative views of natural gas are driven by fracking, its high
greenhouse gas emissions in production and overall flammability
Q8: Why do you believe the risks of natural gas outweigh the benefits? What risks of natural gas are too great for the benefits to overcome?
Q18: And which of the following are the biggest drawbacks of using natural gas today in general, compared to other fuel sources?
Fracking is selected as the most important drawback
by both the General Population (26%) and the
Informed Public (31%)
Reasons risks of natural gas outweigh the benefits
Among General Population who believe risks of natural gas outweigh the benefits
(32% of General Population sample, n=318)
Percent selected as drawback of using natural gas
Among General Population (n=1000) and Informed Public (n=500)
General Population
Informed Public
17

18.
46
44
38
29
24
23
18
16
43
56
41
32
23
21
17
19
Soil around the production sites is chemically tainted by drilling waste and spills
It contaminates drinking water
It causes seismic activity such as earthquakes
It is associated with health risks such as cancer and respiratory problems
It contributes to global warming by releasing greenhouse gas emissions into the environment
It affects local air quality by releasing toxins into the environment
It depletes the local water supply
The work is disruptive to local communities and the services they provide
18
Fracking continues to negatively impact perceptions of natural gas due to
fears of soil and drinking water contamination, earthquakes and its overall
health impacts on local communities
Drawbacks of hydraulic fracturing, among those who view the practice as one of the
biggest issues in using natural gas
Among General Population and Informed Public who say methods like fracking are among the biggest drawbacks of using natural gas
Q20: You mentioned that methods like hydraulic fracturing (also known as fracking) are among the biggest drawbacks of using natural gas. What are the biggest
drawbacks of using hydraulic fracturing to obtain natural gas?
56%
of Informed Public cite
contaminated drinking
water as one of the
biggest drawbacks of
fracking
General Population
(n=305)
Informed Public
(n=172)

19.
19
LIQUEFIED NATURAL GAS (LNG):
BASELINE PERCEPTIONS
19

20.
24
38
General Population
Informed Public
20
The General Population and Informed Publics are less familiar
with liquefied natural gas (LNG) than with natural gas
Familiar with LNG
Top 2 Box Familiar
Q21: How familiar are you with liquefied natural gas (LNG)?
Q22: What specifically have you seen, read or heard about LNG in the U.S. within the past six months?
n=1000
n=500
LNG news recall; themes include:
Positive
• Safer to transport
• Increased availability/access/readily available in the U.S.
• LNG exports are rising
• Affordable/cheaper
• More efficient/innovative fuel source
Negative
• Dangerous to produce/flammable/unsafe
• Building pipelines puts the environment at risk/soil and
water contamination
• Producers are profiting less due to over-abundance

21.
Top 5 Benefits of LNG %
It benefits the U.S. economy 39%
It facilitates the transport of natural gas to more markets 30%
It helps lower global greenhouse gas emissions by displacing
dirtier fuel sources abroad
26%
Its use as a transportation fuel can reduce greenhouse gas
emissions in the U.S.
25%
Exporting it strengthens U.S. national security 18%
Don’t know 22%
21
Q23: Which of the following benefits of liquefied natural gas (LNG) specifically are important to you?
Q24: Which of the following concerns do you have about liquefied natural gas (LNG) specifically?
15% of the Informed Public also say they don’t know
what the biggest benefits of LNG are
While a top 3 concern for the General Population,
fracking is selected as the most important drawback
of LNG by the Informed Public (27%)
Perceptions of LNG are driven predominantly by economic and
environmental associations
Biggest benefits and drawbacks of liquefied natural gas (LNG)
Top 5 Drawbacks of LNG %
Exporting it will eventually lead to higher natural gas prices,
and thus higher electricity prices, for American consumers
22%
It promotes more hydraulic fracturing and natural gas
production
21%
Exporting it limits the natural resources we can use here at
home
18%
It releases greenhouse gases like methane into the
environment
17%
Transporting it by ship causes additional pollution 14%
Don’t know 29%
General Population
(n=1000)

22.
47
55
Permitting for additional infrastructure needed to
transport natural gas
While very few see pipelines as a notable benefit or drawback of
natural gas, a majority of the Informed Public support permitting
new natural gas pipelines and infrastructure in the U.S.
Q26: Based on what you know about natural gas in the U.S. today, do you support or oppose each of the following policy positions?
Support each policy position
Shown Top 2 Box Support
General Population
(n=1000)
Informed Public
(n=500)
22
46
53
The permitting of new natural gas pipelines

23.
23
PERCEPTIONS OF NATURAL GAS:
POLICY POSITIONS
23

24.
79
62 60
41 38 38
90
68 68
47 50 48
Modernizing the electric
grid
Producing electricity
using natural gas
Natural gas exploration
and production
Increasing drilling
access for natural gas
producers in the U.S.
Permitting LNG export
facilities
Enabling companies to
sell and ship LNG to
other countries
Both audiences overwhelmingly support modernizing the electric
grid and favor natural gas production and its greater use in
electricity, but neither audience is especially supportive of the
policies needed to facilitate that
Q4: Do you support or oppose each of the following in the U.S.?
Q26: Based on what you know about natural gas in the U.S. today, do you support or oppose each of the following policy positions?
Support each approach in the U.S.
Shown Top 2 Box Support
Support each policy position
Shown Top 2 Box Support
General Population
(n=1000)
Informed Public
(n=500)
24

25.
There is limited willingness to advocate on behalf of natural gas,
but neutral groups could be persuaded
Perceptions of natural gas exploration and production and
use as an electricity and fuel source in the U.S. today
Shown Bottom 2 Box Critical, Top 2 Box Speak Highly
Q13: Which of the following best reflects your view of natural gas exploration and production in the U.S. today?
Q14: Which of the following best reflects your view of using natural gas as an electricity and fuel source in the U.S. today?
Note: some percentages may add up to slightly more or slightly less than 100 percent due to rounding.
Using natural gas as an electricity and fuel
source in the U.S. today
Natural gas exploration and production in
the U.S. today
Informed Public
(n=500)
General Population
(n=1000)
14
8
16
18
41
39
29
34
16
9
15
15
35
35
35
41
Don’t know enough
to have a strong opinion Would be critical Neutral Would speak highly
25
11% of the General Population and 13%of the Informed Public
would speak highly of it without being asked
13% of both the General Population and Informed Publics would speak
highly of it without being asked

26.
26
NATURAL GAS INDUSTRY NEWS RECALL
26

27.
No impact
More positive
More negative
Recent news on natural gas has not entered the public consciousness
enough to shift perceptions of the industry, but what is breaking through
skews more positive
Percent saw, read or heard industry
news in last six months
Among the General Population (n=1000), Informed Public
(n=500)
Q9 Have you seen, read or heard anything about natural gas in the U.S. specifically within the past six months?
Q10: What specifically have you seen, read or heard about natural gas in the U.S. within the past six months?
Q12: Did what you saw, read or heard about natural gas in the U.S. in the past six months make you feel more positive toward it, more negative toward it, or did it have no impact on your perception of it?
Note: some percentages may add up to slightly more or slightly less than 100 percent due to rounding.
30%
of the General Population (and
41% of the Informed Public)
have seen, read or heard
something about natural gas in
the U.S. specifically in the past
six months
28
20
33
41
39 38
General Public Informed Public
Perceptions toward natural gas in the
U.S. based on industry news within
last six months
Shown Bottom 2 Box more negative, Top 2 Box more positive
among General Population (n=304) and Informed Public
(n=203) who saw, read or heard something
Industry news recall, themes include:
Among General Population (n=212) and Informed Public
(n=141) who remember what they saw, read or heard
Positive
• Abundant fuel source that powers substantial
portion of power grid
• Technological advancements in production
• Cheaper than competing fuel sources
• Increased production and use leads to more job
opportunities
• Updating infrastructure/building new pipelines
Negative
• Prices increasing
• Harmful to environment and poor worker safety
• Fracking/environmental risks/harmful to
environment
• Methane released from production is
accelerating global warmingGeneral Population Informed Public
27

28.
28
Online news is the predominant source of information about
natural gas, especially among the Informed Public
Top five news sources for information regarding natural gas
Among those who saw, read, or heard something about it in the past six months
Q11: Where specifically did you hear about these things about natural gas in the U.S. within the past six months?
*Some information obtained from online sources could have originated from a newspaper’s online presence.
General Population
(n=212)
%
An online news source
(CNN, FOX, BuzzFeed, Breitbart, Yahoo, Google,
Facebook)
25%
Local broadcast news 22%
A radio station 21%
A friend 20%
National broadcast news
(CNN, FOX, PBS, NBC, CBS, ABC) 19%
Informed Public
(n=141)
%
An online news source*
(Google, Facebook, CNN, WSJ, Reddit)
34%
A radio station 29%
National broadcast news
(CNN, FOX, PBS, NBC, CBS, ABC)
23%
A national newspaper
(WSJ, Washington Post, NYT)
18%
Local broadcast news 17%

29.
APPENDIX
29

30.
Natural gas benefits outweigh the risks
Percent selected benefits of natural gas as an energy source
outweigh the risks
68
32
76
24
Benefits outweigh the risks
Risks outweigh the benefits
l-8
l+8
Q6: Do you feel the risks associated with each of the following energy sources outweigh the benefits, or that the benefits outweigh the risks?
Q7: Why do you believe the benefits of natural gas outweigh the risks? What benefits are most important to you?
“
“It's effective, powers a substantial portion of a power grid, is a good
replacement for coal, and doesn't seem to have any environmental
risks from what I know. The problems are finding natural gas,
which to my understanding is scarce and difficult to locate.
-U.S. Adult 18+
“
“Natural gas is easily harvested and can be safely managed
without the environmental repercussions that non renewable
resources leave behind.
-Informed Public
“
“I believe it's clean and safe and affordable and not as harmful
to the environment as alternatives like coal, oil and nuclear energy.
-Informed Public
Informed Public
(n=500)
General Population
(n=1000)
30

31.
28
20
33
41
39 38
General Public Informed Public
Would speak highly
Neutral
Would be critical
Impact of industry news on natural gas perceptions
Perceptions toward natural gas in the U.S. based on industry
news within last six months
Among those who saw, read or heard something about it in the past six months
“
“I remember reading about how it’s a good source of energy,
but at the same time it does not harm the environment.
-U.S. Adult 18+
“
“That no drilling is required. It is abundant in West Virginia
and could help the people there earn an income.
-Informed Public
“
“I've read multiple articles on them extending gas and pipelines
everywhere destroying the environment and putting everyone
in risks of explosion.
-Informed Public
Q10: What specifically have you seen, read or heard about natural gas in the U.S. within the past six months?
Q12: Did what you saw, read or heard about natural gas in the U.S. in the past six months make you feel more positive toward it, more negative toward it, or did it have no impact on your perception of it?
Note: some percentages may add up to slightly more or slightly less than 100 percent due to rounding.
Informed Public
(n=203)
General Population
(n=304)
31

32.
2018 Edelman
Trust Barometer
Relevant Energy Sector Slides
32

33.
Energy Sub-Sectors
Cleantech remains the most trusted
33
Trust in the energy sub-sectors, General Population, 2017 vs 2018
63
69
59
55
50
44
Energy
(Global 28)
Cleantech Utilities Natural gas Oil Nuclear
Source: 2017 Edelman Trust Barometer. Q61C-66C. Now thinking about specific sectors within the energy industry, please indicate how much you trust businesses in
each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you
“trust them a great deal”. (Top 4 Box, Trust), question asked of one-fifth of the sample. General Population, 28-market global total.
+1 +2 +1 +1+2 -4
TrustNeutralDistrust
Y-to-Y Change− +0

34.
55
37 39 41 41 41 42 43 43
46 46 47 47 48 49 51 52 54 55
59 59
64 65 66 67
80 80
84
87
Global28
Ireland
France
Australia
Sweden
U.K.
Spain
Argentina
Russia
Germany
Italy
Canada
S.Africa
Brazil
Turkey
The
Netherlands
Poland
Mexico
U.S.
HongKong
Japan
Colombia
S.Korea
Malaysia
Singapore
Indonesia
UAE
China
India
Broad declines in trust in natural gas
34
Percent trust in natural gas sub-sector, General Population and change from 2017 to 2018
Source: 2018 Edelman Trust Barometer. TRU_SUB_ENE. Now thinking about specific sectors within the energy industry, please indicate how much you trust
businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine
means that you “trust them a great deal”. (Top 4 Box, Trust), question asked of one-fifth of the sample. General population, 28-market global total.
TrustNeutralDistrust
Y-to-Y Change− +0
l llllllllllllllllllllllllllll-4 -4 -10 -15 -6 -5 -4 -6 -6 -1 -17 -2 -2 -18 -5 +1 +4 -9 -13 -6 +8 -13 +8 -4 +6 -1 -2 +3 +2
Distrusted in 14 markets

35.
Energy Sub-Sectors
Cleantech remains the most trusted;
Informed Public more trusting of sub-sectors
35
Trust in the energy sub-sectors, General Population vs. Informed Public, 2018
63
69
59
55
50
44 43
68
77
68
62
56 54
52
Energy
(Global 28)
Cleantech Utilities Natural gas Oil Nuclear Chemicals
Source: 2018 Edelman Trust Barometer. TRU_SUB_ENE. Now thinking about specific sectors within the energy and manufacturing industries, please indicate how
much you trust businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them
at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust), question asked of one-fifth of the sample. General population and informed public, 28-
market global total.
Gap− +0
Informed PublicGeneral Population
+8 +9 +7 +6 +10 +9+5

36.
68
77
68
62
56 54
88 87 89 89
83 85
54
66
62
58
51
47
Energy Sub-Sectors
China is the Most Trusting of the Energy Sector
and Sub-sectors
36
Trust in the energy sector and sub-sectors, Informed Public, 2017 vs 2018
Source: 2018 Edelman Trust Barometer. TRU_IND. Please indicate how much you trust businesses in each of the following industries to do what is right. Again,
please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust), industries
shown to half of the sample. TRU_SUB_ENE. Now thinking about specific sectors within the energy industry, please indicate how much you trust businesses in each
of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you
“trust them a great deal”. (Top 4 Box, Trust), question asked of one-fifth of the sample. Informed public, 28-market global total, China and U.S.
-1
TrustNeutralDistrust
Y-to-Y Change− +0
0 -20 -2 -1 -23 0 +5 -22 -7 +6 -25 -3 +4 -26 +3 -25
Energy Cleantech Utilities Natural Gas Oil Nuclear
Global28
China
U.S.
Global28
China
U.S.
Global28
China
U.S.
Global28
China
U.S.
Global28
China
U.S.
Global28
China
U.S.
-3

37.
37
THANK YOU
For more information, please
contact Amy Hemingway, EVP,
Energy, Washington, DC
amy.hemingway@edelman.com
(202) 350-6661